SEO Strategy for Microsite
-
I am working on a project to build a microsite of sorts that will represent a joint program between two large organizations with established web presences and strong domains. Each of the organizations has dedicated sections on their sites speaking to the program, but the leadership has decided the joint program deserves it's own site with dedicated content.
The two larger sites perform very well for SEO, and I don't necessarily want to jeopordize thir rankings by delivering content that competes directly with them. So I am doing some keyword research to find some opportunities that will alllow me to use the new site to target keywords not yet being captialized by the larger sites. My grand scheme is to have the three sites targeting the broadest array of keywords possible, thus maximizing exposure and avoiding competition.
Here is the rub: the content between the three sites will be different but very similar, and there will be plenty of cross linking, especially from the existing sites to the new site, as we grow the brand of the joint program.
I'm curious to here some expert opinions on what the puitfalls of the strategy are and what are some of the things I can do to avoid falling in the black hat category - I recognize that proliferating sites around a single topic and cross linking them is black hat. The organizations simply want to build a brand around a joint program and we are striggling to do that without a dedicated website.
-
Thanks. I understand the challene for future co
-
I would want the joint site to be the treasure of content. Each of the organizations would write a unique press release suitable for their respective audiences, publish those releases on their main sites and link them to the microsite. If this is a joint effort then they should not need a lot of ego thumping on their own sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Subdomain SEO questions
I have a main site - mysite.com. I just created a subdomain - leadform.mysite.com I plan to use the leadform.mysite.com as a 1 page lead form only. I will link to leadform.mysite.com from mysite.com and also from other websites I own (myothersite.com etc.) - filtering all traffic to this form to capture leads. (Note - the leadform.mysite.com has CNAME to other server that hosts the backend of the form) My questions are: How should I link from mysite.com to leadform.mysite.com? With dofollow or nofollow? (mysite.com has 1000's of pages and would link from every page with "get a quote' type button) 2) How should I link from myothersite.com to leadform.mysite.com? With dofollow or nofollow? Any SEO risk linking to leadform.mysite.com from an outside domain? (myothersite.com has 1000's of pages and would link from every page with "get a quote' type button) Does it make sense to build links from outside sites to leadform.mysite.com directly to try to get that lead capture page to rank on it's own? 4) Does it make sense to link back from leadform.mysite.com back to mysite.com for seo value? With dofollow or nofollow? Thanks in advance for any help.
Intermediate & Advanced SEO | | leadforms0 -
Multi-Store SEO
I am currently developing a website which will have a multi-store function, i.e. one for US & ROW customers and one for UK & EU customers. The domain names will be along the lines of: Original domain: www.website.com UK & EU domain: eu.website.com US & ROW domain: us.website.com When a customer visits the website they will be redirected to one or the other depending on their location. Can anyone see any problems which this may cause in respect to SEO? I know there may be a duplicate content issue here also, how should I best deal with this?
Intermediate & Advanced SEO | | moon-boots0 -
SEO Menu Question
I have a question regarding to the SEO benefits of different types of menus. Recently, I have noticed an increasing number of websites with the sort of menu like at www.sportsdirect.com, where there is only one main dropdown and then everything is a sub-menu of the sub-menus if that makes sense. Is this approach more, less or equal beneficial to what you see at http://www.wiggle.co.uk/ where there are multiple initial dropdown menus? Appreciate the feedback.
Intermediate & Advanced SEO | | simonukss0 -
SEO direction - help needed
Hi, I've been working on a site for about 5 years. We built the traffic up to about 8k visitors/day. Although now it's dropped down over the past 2 years to about 2k visitors a day. New traffic source is mainly from SEO longtail. The whole time we have been working to improve the site. What's the best way to get some help from experts on the right direction to get traffic back up or to at least tell me the site will never work 🙂 Thanks in advance. M
Intermediate & Advanced SEO | | relientmark0 -
International SEO and Server Hosting
I am quite new to international SEO. I have a customer who wants to use the same website content on various domains targeting different countries. Such as; xxxx.hk - same content targeting Hong Kong xxxx.co.uk - same content targeting UK xxxx.de - same content targeting Germany I found that it could be possible with the Google suggested hreflang without any duplicate content problem. Is that true? Could someone explain this for me. Another question; if above is true do we need to make other adjustments as well. Such as; Any adjustments in Google Webmaster Tools (for each domain) Server location, does that really make a difference? Can we host each of the domains on the same server or should we seperate them and host each one on the country it is targeting ? Thanks in advance!
Intermediate & Advanced SEO | | stradiji0 -
URL strategy mobile website
Hello everyone, We are facing a challenging decision about where our website (Flash Gaming website) is going. We are in the process of creating html5 games in the same theme of the flash games that we provide to our users. Now our main concern is to decide how to show this new content to the user? Shall we create brand new set of urls such as : http://www.mydomain.com/games/mobile/kids/ Or shall we adapt the main desktop url : http://www.mydomain.com/games/kids/ and show the users two different versions of the page depending on whether they are using a mobile device (so they see a mobile version) or a pc/laptop (so they a see desktop version). Or even redirect people to a sub-domain : http://m.mydomain.com/ The main idea we had is to keep the same url structure, as it seems that google is giving the same search results if you are using a mobile device or not. And creating a new set of urls or even a sub-domain, may involve a lot of work to get those new links to the same PA as the desktop URL that is here and know since a while now. Also the desktop page game should not be accessible to the mobile devices, so should this be redirected (301?) to the mobile homepage of the site? But how google will look at the fact that one url is giving 2 different contents, CSS etc, and also all those redirects might look strange... we are worried that doing so will hurt the page authority and its ranking ... but we are trying to find the best way to combine SEO and user experience. Any input on this will be really appreciated. Cheers,
Intermediate & Advanced SEO | | drimlike0 -
If I hired you/your company to do my SEO ...
If i hired you or your company to do SEO for my site (http://goo.gl/XUH3f) what would be the first steps you'd take? I'm pretty sure i've covered all of the basics myself, I'm just left trying to figure out what i should do next... rankings have been going up and down for the last few weeks, but even when they're up, they're not high enough 🙂 (and then they go back down anyway) ... I know some of you are going to say build links, please at least give me an example of one or two sites you'd try to get to link to mine... I'm open to any advice or feedback as I'm just a website owner who's been doing their own SEO & learning on the fly... Thanks a lot!
Intermediate & Advanced SEO | | Prime850 -
Optimal URLs for SEO and UX
We are considering restructuring the URL scheme on one of the websites we maintain. We have a few options. Currently news article URLs are as follows:
Intermediate & Advanced SEO | | Peter264
http://domain.com/news/1234/article-title-name/ Download section URLs are as follows:
http://domain.com/downloads/files/1234/file-title-of-download-here/ Forum URLS:
http://forum.domain.com/forum/topic/1234/title-of-forum-topic-here/ We feel that these are a bit too long for both SEO and user experience. We want to remove as many directories from the URLs as possible. From experience, what do you recommend changing for the example URLs above? We have some ideas below...and we need to keep the ID in the URLs...however I know this is a little frustrating. Some ideas we have for news articles:
http://domain.com/news/article-title-shorter-1234
http://domain.com/article-title-shorter-n1234 Some ideas for the download pages:
http://domain.com/downloads/file-title-shorter-d1234
http://domain.com/downloads/files/file-title-shorter-1234
http://domain.com/file-title-shorter-d1234 Some ideas for the forum URLs:
http://forum.domain.com/topic-title-shorter-t1234
http://forum.domain.com/topic/topic-title-shorter-1234 What do you think of these suggestions? Any other URL ideas? Recommended URL length? The purpose of is question was to find the perfect URLs for the site we are working on; your thoughts, suggestions and tips are very much appreciated.0