Site Redesign: Bounce rate, converstion, page views, etc.
-
Hi Fellow Mozzers,
I had a few questions regarding some analytics data we have been seeing since our redesign.
Just last week we did a site design overhaul at www.lylif.com. One of the biggest changes we immediately saw was a 15-20% increase in our bounce rate. However, our conversion rates, page views, pages per visit, and site duration has increased.
If anyone has some insight as to why we may be having such a large increase in our bounce rate that would be most helpful!
-
Good Points, Steven... Also did you build a new Google Sitemap.xml file to submit to Google as well build an .htaccess file for 301 redirects for old no longer URL' s to forward the new pages.
Check your Google Webmaster Tools for any errors, alerts and or 404 pages.
-
If you did a major overhaul, where you pages hardly resemble what they looked like before, you might check to see if the visitor is a first timer or returning. If She was a returning and bounced it may be that they didn't recognize the new look and feel of your site and bounced to check the search query to make sure they typed in what they thought.
I am also doing a site redesign this week so I will keep an eye on this also and report back my findings to this topic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding picture and new layout on jobs-overview page
Im running a castingsite today, where the jobs-overview page is the highest ranked on google on the important words. There is a big of reasons for that, it's updated daily, the domain is old and wellknown and so. Anyways, the today is this: (Yes it's ugly and old-school :))
Web Design | | KasperGJ
Current design:
http://www.onlinecasting.dk/auditions.asp I've created a new design, which is much nicer and with added pictures. The pictures in the new design, will be somewhat unique to the specific jobs, so the current ones are mostly for testing New design: (Not implemented)
http://www.onlinecasting.dk/auditionsnd.asp Question:
So my question is. Do you think this NEW design could affect my site / page in a bad way in SEO or?
I'm planning basically just to overwrite the old auditions.asp file with the new code. What do you guys think.0 -
Funnel tracking with one page check-out?
Hi Guys, I'm creating a new website with a one page checkout that follows the following steps:
Web Design | | Jerune
1. Check availability
2. Select product
2. Select additional product & Add features
3. Provide personal information
4. Order & Pay I'm researching if it is possible to track all these steps (and even steps within the steps) with Google Analytics in order to analyse checkout abandonment. The problem is only that my one-page checkout has only one URL (I want to keep it that way) and therefore can not be differentiated on URL in the Analytics funnel. To continue to the next step also the same button (in a floating cart) in used to advance. The buttons to select/choose something within one step are all different. Do you guys know how I can set this up and how detailed I can make this? For example, is it also possible to test at which field visitors leave when for example filling in their personal information? Would be great if you can help me out!0 -
Moving the site and Rebranding
I was wondering about moving the site and rebranding. If one was to move their site with a good Google Page Rank, how long should you take before doing the updated redesign, cms update and url restructuring? I know that Matt Cutts has said that you should move BEFORE doing your redesign but I don't remember him saying how long you should take for each step. Thanks!
Web Design | | Therealmattyd0 -
Migrating a site to Wordpress
I've recently been converting our old website to a wordpress based website and been working on the new version of the site on a subdomain. Now at the stage when I am getting ready to let the site go live and just wondering exactly how to do this so I have minimal downtime? Looking in the wordpress control panel there is the setting to enter the address of the site if you want it to be different from the directory it has been installed within - is this a good idea (i.e. is it stable if I do this? good for seo, bad for seo or makes no difference?)? or should I manually install everything in the root myself (if I do this is there a way to direct people to the temp version of the site on the subdomain? Any tips, do and don't s would be appreciated as I want to do this right!
Web Design | | Jon-C0 -
Solutions for too many links on page (Ecommerce)?
Hello Mozzers, Most Ecommerce websites I've come across have four main link sections - Main Nav - About, Contact etc Side Nav - List of Categories + Products Footer - Useful links etc Promotional Area - Promoting Best sellers / Latest products This ends up totalling anything from 200 to 500 links. I was wondering is there a reasonable solution to hide some of the links? Or should I just ignore the warning? Thanks, Dan
Web Design | | Sparkstone0 -
Need help with image resizing (re: slow site)
I'm trying to figure out why I'm having speed issues with my site, and using google speed test to help me knock out some of the issues. One of issues deals with image resizing. I have a responsive design and so even though on the home page the normal width is 580 of the blog area, the full post can go up to 1170. So I size all of my images to 1170 wide and let CSS resize them depending on the size of the browser. (The images on the most recent post are a little bigger than this because I was testing something.) I was wondering what the best practice was in regard to what I'm trying to do. Also feel free to check out my site and let me know of any other feedback / advice you have. Thanks !:)
Web Design | | NoahsDad0 -
What is the optimal URL Structure for Internal Pages
Is it more SEO friendly to have an internal page URL structure that reads like www.smithlawfirm.com/personal-injury/car-accidents or www.smithlawfirm.com/personal-injury-car-accidents? The former structure has the benefit of showing Google all the sub-categories under personal injury; the later the benefit of a flatter structure. Thanks
Web Design | | rarbel0 -
Why is site not being indexed by Google, and not showing on a crawl test??
On a site we developed of which .com is forwarded to .net domain, we quit getting crawled by google on about the 20th of Feb. Now when we try to run a crawl test on either url, we get There was an error fetching this page. Error description For some reason the page returned did not describe itself as an html page. It could be possible that the url is serving an image, rss feed, pdf, or xml file of some sort. The crawl tool does not currently report metrics on this type of data. Our other sites are fine and this was up to this date. We took out noodp, noydir today as the only thing we could think of. Site is on WP cms.
Web Design | | RobertFisher0