Are there any studies, statistics or measurable impact of using mixed fonts on landing pages?
-
Are there any studies, statistics or measurable impact of using mixed fonts on landing pages?
One of our landing pages is using five variations of the Arial font where size, strength (bold, italics) and color all vary. One camp internally believes that this okay, whereas another camp wants to standardize the presentation where there's less variance (such as a heading as one and the body copy as another).
Have you been through a similar trial or test in the past? I've seen some instances of a Marketing Sherpa study on the topic, but no real numbers to support one thing or another.
I've attached an example image of our current LP. I have a lot of strong opinions on a number of items - but we're looking to have an immediate internal discussion on the font issue first.
Thanks!
-
The person asking the question asked about studies, stats, or measurable impact. Do you have any of these you could share? You might otherwise risk getting thumbs down and appearing to be answering questions just for MozPoints, when you're responding to questions that are several months old and giving fairly general answers when specific details are requested.
-
Standardising would be preferred, however as long as the font/text is easily readable you shouldn't be getting any penalties etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Button Links vs Sidebar Menu
I have a services page with a lot of rich text and a slideshow of images. Currently, I am using a column of buttons to various services, and am wondering if a sidebar menu would be more effective for Google to crawl and rank?
Web Design | | cinchmedia0 -
How do you optimize for online catalog PDFs in regards to Page load time?
Does anyone have any experience with online widgets or apps that can support catalog pdfs? We have tons of catalog PDFs on one page for the website and the more we add, the worse the page load time gets. Any thoughts would be appreciated. Cheers!
Web Design | | FullMedia900 -
What Website Platform would you use?
We are considering 1 maybe 3 websites (1 new 2 redesign) there are so many options with technology rolling over every 3 years it seems. Here are my obstacles: Wordpress: dynamic but easily hacked, often needs updating Joomla: attractive, but cumbersome to manage Custom: sleek and easier to manage, but gets outdated quickly Here are some variables: 80+ products, E-Commerce, Dynamic, Blog, Tons of images, SEO friendly, MUST not lose our rankings! OK, Moz friends, What do you recommend?
Web Design | | KevnJr0 -
Local Versions of Pages
I have a site that offers services across two states and was wondering if I would see any benefit from creating pages such as: SERVICE in CITY, TX Would I need to change the content on the pages completely or could I simply swap out the city/state if I have roughly 3-5 combos I want target?
Web Design | | nusani0 -
Using tables in html
I have a question about tables in html.I heard that you shouldnt use tables in html,you should should use css instead.Ive used free html templates that use tables but those tables are styled through css:td,th,table and other table elements are ale styled through css.I'm curious is this ok for SEO or should tables should be dropped altogether? Thanks for your response
Web Design | | PCTechGuy20120 -
Websites with only one "html file" and page href # is good for SEO?
I bought one website from templatemonster that contains only one HTML and the pages are generated by links (PROGRAMACAO) My website: www.nextformaturas.com.br This is good in term of SEO? or it is better an website with deveral pages with diferent contents? What are the pros and cons? I really lost on this.
Web Design | | Naghirniac0 -
Do drop caps impact the search value of your content?
A client of mine wants to include drop caps at the start of the first paragraph on the page because they think it looks nice. I found some css techniques for implementing this using a span on the first character to enlarge the size of just that character. First word of the first paragraph. Are there any seo concerns I should have for adding drop caps?
Web Design | | fivelinesmedia0 -
Two home pages?
One of my campaigns shows duplicate page content for domain xxx and xxx/index. There is only one index (home) page, so why does it report on two?
Web Design | | Beemer0