Using AJAX to get a meta description to show up
-
We're unhappy with the meta descriptions google is picking up for our links in SERPs so have started using AJAX to stream in the content google was previously picking up for meta descriptions.
This worked and it doesn't seem to have impacted traffic coming to our site, however since the day of that change our bounce rates have gone up significantly, even for pages that we did not push this change to.
Is it possible that doing this caused Google to treat our site differently site wide? Is there anything we should be cautious of when doing this?
I know the bounce rates could be impacted by users being better prepared by the google meta descriptions, however it doesn't explain what's happening to parts of our site that we didn't do anything to.
-Billy
-
1. Yes
2. Using google analytics
3. Google organic search.
4. It's not site wide but it's prevalent on pages that we did not do the AJAX change to
Thanks!
-
"so have started using AJAX to stream in the content google was previously picking up for meta descriptions"
Do you mean you are using AJAX to display some of the content on your page so Google won't use the content as the snippet in the SERPs?"since the day of that change our bounce rates have gone up significantly"
What are you using to measure bounce rates?"Is it possible that doing this caused Google to treat our site differently"
By Google do you mean Google Analytics or Google organic search?In summary you are saying that you made a change that influenced what text Google shows as SERP snippets (only for some pages) and that has caused your entire site's bounce rate to increase?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How get rid of 403 crawl error?
My wordpress website has 162 crawl 403 errors. Based on what I read it means that the server is denying crawlers to access the pages. The pages itself will load so guessing it's just an issue with crawlers only. How do I go about fixing this issue?
On-Page Optimization | | emrekeserr30 -
Should I include my company entity in meta description? (for ex. LLC. Inc.)
I'm re-writing my meta descriptions. I'm wondering if I should include the My Company, LLC. in the description or just My Company. Taking out the entity would save about 4 characters.
On-Page Optimization | | IcarusSEO1 -
Search results meta error?
Hello I am new here. When I search my brand name "amazingbeautyhair" in google it shows like this,I have meta description,why it shows like this?how to fix please? sdWx6
On-Page Optimization | | yitong0 -
Should I leave away the http when using the canonical tag
My site redirects http://www.anydomainblabla.com to www.anydomainblabla.com So I guess I have to do it like this Is that correct? Big thanks for your time.
On-Page Optimization | | MichaelJanik0 -
Writing the perfect Meta Descriptions
I have a lot of Meta Descriptions to write and so this got me thinking, what is the 'perfect' way to write one? I tend to stick to 165 characters and I now write them with the aim of getting the prospect to 'click through' and visit the intended page, I don't 'keyword stuff' though if I can include a keyword in the flow of the description then I will... In this example, I need to write a Meta Description for a 'worldwide cruise destination' called Okinawa which is the largest in a group of islands between Japan and Taiwan... Here is my Meta Description effort; Okinawa is the largest of the Ryukyu Islands, steeped in history but has developed into a captivating worldwide cruise port with a wonderful and relaxed culture. How would you rate my effort in a score of 1 - 10? How would you write it better? Thanks for your time! Andy
On-Page Optimization | | TomKing0 -
The page is missing meta language information.
Hi, I saw my website have a problem about meta language, I do some search and found that I need to add on the , with 'll' is language code and 'cc' is country code. But I am confused what should I do, because my website is world wide, not launch at specific any language and country. Please give me an advice in this case. Thanks,
On-Page Optimization | | JohnHuynh0 -
Meta descriptions better empty or with duplicate content?
I am working with a yahoo store. Somehow all of the meta description fields were filled in with random content from throughout the store. For example, a black cabinet knob product page might have in its description field the specifications for a drawer slide. I don't know how this happened. We have had a programmer auto populate certain fields to get them ready for product feeds, etc. It's possible they screwed something up during that, this was a long time ago. My question. Regardless of how it happened. Is it better for me to have them wipe these fields entirely clean? Or, is it better for me to have them populate the fields with a duplicate of our text from the body. The site has about 6,500 pages so I have and will make custom descriptions for the more important pages after this process, but the workload to do them all is too much. So, nothing or duplicate content for the pages that likely won't receive personal attention?
On-Page Optimization | | dellcos1 -
Meta Keywords, Should I just remove them?
howdy guys, I am helping my father out with his SEO for his company. I am taking over the SEO helm so to speak and have to do a complete on site make over( offsite as well eventually soon) He has on every page meta keywords that are just stuffed with "money keywords" and they are the same on every page, Should i just delete them entirely and leave that attribute blank? Hope to hear back soon, thanks.
On-Page Optimization | | david3050