Schema.org microformatting - itemprop within href tag?
-
I'm trying to implement microformatting on the site, specifically for the cities where we are active. I'm hoping this will help us rank in local search. This is what I have been doing:
op="addressLocality">City Name
In Google's Rich Snippets Testing Tool, that yields this:
addresslocality = City Name
However, I've also done this:
In Google's tool, that gave me this:
addresslocality
text = City Name
href = http://www.domain.com/webpageSo which is better?
-
You're welcome
-
I've read schema.org quite a bit, and I know that microformats are really meant to be used on individual pages, but I didn't know it was considered inappropriate to use them on internal links. I'll rethink this. Thanks!
-
Rich Snippet Markup should be implemented on the page containing the information not on links pointing to the pages.
Difficult to really advise on which approach would be best because from what I can gather, it doesn't sound like you're implementing the markup correctly.
Better to mark up the content on the location pages themselves with the address, locality, city/town etc as per my example above.
Might be worth reading up on exactly how Schema data works.
-
Yes, we have individual pages based on location. I want internal links to those pages to carry microformatting. I put the itemprop attribute within a tag, which seems to work fine, but putting the itemprop within an <a>tag seems to apply to both the text (i.e. the city name) and the URL of the page. I'm wondering if the second approach is better. </a>
-
What are you trying to achieve? Do you have a page per location on your webstite and on each, this is where you're implementing geo/location based schema?
Which is better depends on its purpose, schema markup is intended to provide as much information to search engines as possible, anything of relevance to a website's products or services.
It is likely what you're after is the organisation markup, this can also appear in Google Places listings too. Look at the Microdata link at the bottom of that page and implement what is relevant to your website from there.
Currently rich snippet markup won't have a direct influence on rankings, however the correct implementation will make results from your website appear more prominent in search results.
It would be worth looking over the specification for Schema's organisation / local business markup too so you can see what is available to you.
Something such as the following should be relevant to what you are trying to achieve...
Business Name
Address Line 1
Address Line 2
City / Town
County / State
Post / Zip Code
777 888 999
Anything that you require testing to see if it is implemented correctly and will appear in the search results as you intend can be done with Google's Rich Snippet Testing Tool or this Microdata Tool.
Hope that points you in the right direction for now.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Squarespace still have issues with adding Schema through Tag Manager?
I see in a forum posting from 2016 that Squarespace had issues with adding custom code via body tags, and am trying to troubleshoot some schema I've added via GTM using JSON-LD and Yoast's converter tool to a Squarespace website. Is the general consensus to still add JSON-LD script directly into the head? And if so, where?
Technical SEO | | ogiovetti1 -
Tags v a short code for city and town seo
My seo strategy is based around uk county geo and genre pages I want to optimise for cities and towns too and wanted to know your thoughts on tags v a nice little short code plug in that will punt out a random band order from that area and a genre. Then thinking of unique geo and genre target. What do you think? [loop type=bands-to-hire taxonomy=Genres term=blues-band count=3 orderby=random]
Technical SEO | | agentmorris1
[field thumbnail]
[field genres]
[field title-link]
[field excerpt] [/loop]0 -
Influencing Sitelinks - Achievable with Schema or Solely Automated by Google
I'm looking to influence the sitelinks that appear under my main website. I found a Google article here about how to mark up the sitelinks: https://developers.google.com/search/docs/data-types/sitelinks-searchbox. Then I found another Google article about how the sitelinks are automated: https://support.google.com/webmasters/answer/47334?hl=en. Which is it? Can I influence the sitelinks or not? And is there a maximum number? I can't find any up to date articles that are accurate, because most still reference the remove sitelinks tool in Google Search Console which is no longer available.
Technical SEO | | DigitalMarketingSEO0 -
Script for Schema
Does any one know of any script that can be written to generate schema on my product pages. I need something that would be compatible with a custom php website. Here is an example of what I am looking for, it's for Magento so I can't use it: http://www.magentocommerce.com/magento-connect/schema-org.html. Or, if you have any idea on how to do implement schema without doing it manually please let me know here! Thanks!
Technical SEO | | WSteven0 -
Schema.org : reviewCount & ratingValue - best practices for implementation?
I'd like to add our merchant review count and rating to our site and use the schema.org markup to indicate to the search engines what these are. The reason I'd like to do this is so that the star rating pulls through to the organic listing. Check out this example from several UK tight sites. Notice how the organic listings display the star rating... My questions are: Has anyone seen an example of this from Google.com (US site) I heard that you should only add this markup to the homepape - but couldn't find any Google documentation to back this up. Do you know if this can be applied throughout the site w/o penalty? Thanks everyone!
Technical SEO | | evoNick0 -
Title tag keyword prioritizing
It's widely accepted that in title tags, the first word ranks the highest, and each word after that contributes less than the one before. So a page with the title "Philadelphia Parks" will rank higher than "Parks in Philadelphia" for Philadelphia, but the second page will rank higher for Parks. With this in mind, which keywords should I put first in the title tags of my product pages? Brand name? Product SKU? Is it better to prioritze general words with higher search volume (more impressions) or more specific terms with lower search volume (stronger long tail)? Any guidance would be appreciated. Thanks
Technical SEO | | AmericanOutlets0 -
Best practice canonical tags
I WAS WONDERING WHAT THE BESTPRACTICE IS WHEN USING CANONICAL TAGS: or 2:
Technical SEO | | NEWCRAFT0 -
Canonical tags and internal Google search
Quick question: I want some pages that will have canonical tags, to show up in internal results for a Google site search that's built into the site. I'm not finished with the site, but is it correct to assume that pages with canonical will NOT show up in internal site search results, when powered by Google?
Technical SEO | | EricPacifico0