Organizing Website Content
-
Hey everyone!
I am looking for some opinions on organizing website content. Here are two thoughts. I am open to alternative suggestions as well. Thanks for any consideration in this matter!
**Aviation Supply Store Thought A **
**Helicopters Airplanes Rockets **
Helicopter engines Airplane engines Rocket engines
Helicopter Fuels Airplane Fuels Rocket fuels
Helicopter Accessories Airplane Accessories Rocket Accessories
Aviation Supply Store Thought B
Engines Fuels Accessories
Helicopter Engines Helicopter Fuels Helicopter Accessories
Airplane Engines Airplane Fuels Airplane Accessories
Rocket Engines Rocket Fuels Rocket Accessories
I simply chose aviation as an example. I'm just having difficulty deciding on how best to catagorize.
Thank You!
-
Boomajoom, I like that idea. Space is a little bit of an issue right now, but I will keep that thought around for a while. Thank you!
-
I am wondering about the possibility of duplicate content as well. In terms of key word research. They are all pretty strong. Hmmm, I am going to be giving it more thought for now. Thanks again.
-
Hi Mark, thanks for the reply. I was thinking the same thing; although I was also worried a bit about duplicate content issues as Margarita S has mentioned. Titles and Headings could be fairly similar excluding the aircraft type. Could this be a duplicate content issue?
-
Agree with the suggestion about doing keyword research. Assuming that checks out for you, why not categorize according to both ideas? Have the largest volume categories at the top, say thought A, and do the thought B categories in a sidebar?
-
Hi Quilbur,
Honestly, the best suggestion I have for you is to do some keyword research and get a sense of how your target audience is searching for the content you have. I think that will be the most useful way of doing it. Also, assess if there's some overlap on the content you have. Would you be duplicating content if you talk about "helicopter fuels" and "airplane fuels"?
Hope this helps!
MS
-
Quilbur- You always want to categorize by the most specific heading......this will always help you in both paid and organic search results.......
Airplane, helicopter and rocket are much more specific search headings....then your subheadings of engines, fuels and accessories make more sense as secondary keywords........
Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Featured Links in Organic Search Results?
Hi guys, I just performed a search and came across something that looks like "featured links" under a regular organic search result (see screenshot). This is the first time I'm seeing this. It looks like a combination of callout and sitelink ad extensions for Google ads. Basically, linked callouts. I went to the landing page to check out the source code and it seems like they are calling it "featured link" in their code. I tried to find more info online but wasn't able to find anything. (I might not be using the correct search terms.) Does anyone know how to take advantage of this? Thanks a lot for your feedback. dJ9dmTr
Algorithm Updates | | HinterP0 -
Google ranking penalty: Limited to specific pages or complete website?
Hi all, Let's say few pages on the website dropped in the rankings due to poor optimisation of the pages or hit by algo updates. Does Google limits the ranking drop only to these pages or the entire website will have any impact? I mean will this cause ranking drop to the homepage for primary keyword? Will Google pose the penalty to other pages in the website if few pages drop in the rankings. Thanks
Algorithm Updates | | vtmoz0 -
Does my website need the SSL Cert / HTTPS Update?
So, I own a car shipping company called Car Shipping Carriers ( www.carshippingcarriers.com ) and I am trying to find out if I need the SSL Cert / HTTPS for the site. I attached a picture that shows I dropped a HUGE amount of rank back in the beginning of August 2014 and that the SSL/HTTPS update happened at nearly the exact same time. I do have a quote box on my website asking for: Name, Phone, Email, Origin, Destination, Move Date, Year/Make/Model of Vehicle, and Carrier Type. I was unsure if I needed the HTTPS because I am not asking for sensitive data, but it seems that I might need to bite the bullet and update the site to HTTPS. What do you all think? Any expert opinion and/or advice? JWV4N1o
Algorithm Updates | | Dutko23850 -
Organic SERP CTRs and Universal Search
We have a keyword that we show up in the #1 position for organically. However that number one position is a Maps blended search result and we are the first listing with link, address and phone number. This is a high volume keyword but we receive little traffic from it. Looking in Web Master Tools this is corroborated in showing that for this keyword our average position is 1.7, high volume of impressions but click through rate is 0.04%! Is it possible that people scroll past the first result when it is a Maps blended search result to go to the first "true" organic listing? Has anyone else seen this? Is there anything a website owner can do in this situation to increase CTR for your listing?
Algorithm Updates | | IrvCo_Interactive0 -
Website dance on Google Map results and organic seo results
My website is daily showing different position on maps.google.com and for the last few days like yesterday it was on 21st position on some keyword and today it is no where and same with other keywords. Is this a Google Dance ?? what can be its period ? and what is tyhe solution to handle it ??
Algorithm Updates | | mnkpso0 -
Are all duplicate contents bad?
We were badly hit by Panda back in January 2012. Unfortunately, it is only now that we are trying to recover back. CASE 1:
Algorithm Updates | | Gautam.Jain
We develop software products. We send out 500-1000 word description about the product to various download sites so that they can add to their product listing. So there are several hundred download sites with same content. How does Google view this? Did Google penalize us due to this reason? CASE 2: In the above case the product description does not match with any content on our website. However, there are several software download sites that copy and paste the content from our website as the product description. So in this case, the duplicate content match with our website. How does Google view this? Did Google penalize us due to this reason? Along with all the download sites, there are also software piracy & crack sites that have the duplicate content. So, should I remove duplicate content only from the software piracy & crack sites or also from genuine download sites? Does Google reject all kind of duplicate content? Or it depends on who hosts the duplicate content? Confused 😞 Please help.0 -
Can I have the same item description on Amazon, eBay and my website?
Hi guys, After looking on the Internet and reading the Learn SEO section on this site, I've realised that Google doesn't like duplicate content and penalises it, whether that's duplication on your own site or of another site's content. We are an online retailer currently selling on different platforms including Amazon, eBay and our own ecommerce webstore. Is it okay to have the same item description (i.e. main page copy) on each of these sites, or will our search rankings get negatively impacted? Thank you in advance, I have researched on this issue also but I couldn't find a concrete answer. Tanay
Algorithm Updates | | goforgreen0 -
How to retain those rankings gained from fresh content...
Something tells me I know the answer to this question already but I'd always appreciate the advice of fellow professionals. So.....fresh content is big now in Google, and i've seen some great examples of this. When launching a new product or unleashing (yes unleashing) a new blog post I see our content launches itself into the rankings for some fairly competitive terms. However after 1-2 weeks these newly claimed rankings begin to fade from the lime light. So the question is, what do I need to do to retain these rankings? We're active on social media tweeting, liking, sharing and +1ing our content as well as working to create exciting and relevant content via external sources. So far all this seems to have do is slow the fall from grace. Perhaps this is natural. But i'd love to hear your thoughts, even if it is just keep up the hard work.
Algorithm Updates | | RobertChapman1