Organizing Website Content
-
Hey everyone!
I am looking for some opinions on organizing website content. Here are two thoughts. I am open to alternative suggestions as well. Thanks for any consideration in this matter!
**Aviation Supply Store Thought A **
**Helicopters Airplanes Rockets **
Helicopter engines Airplane engines Rocket engines
Helicopter Fuels Airplane Fuels Rocket fuels
Helicopter Accessories Airplane Accessories Rocket Accessories
Aviation Supply Store Thought B
Engines Fuels Accessories
Helicopter Engines Helicopter Fuels Helicopter Accessories
Airplane Engines Airplane Fuels Airplane Accessories
Rocket Engines Rocket Fuels Rocket Accessories
I simply chose aviation as an example. I'm just having difficulty deciding on how best to catagorize.
Thank You!
-
Boomajoom, I like that idea. Space is a little bit of an issue right now, but I will keep that thought around for a while. Thank you!
-
I am wondering about the possibility of duplicate content as well. In terms of key word research. They are all pretty strong. Hmmm, I am going to be giving it more thought for now. Thanks again.
-
Hi Mark, thanks for the reply. I was thinking the same thing; although I was also worried a bit about duplicate content issues as Margarita S has mentioned. Titles and Headings could be fairly similar excluding the aircraft type. Could this be a duplicate content issue?
-
Agree with the suggestion about doing keyword research. Assuming that checks out for you, why not categorize according to both ideas? Have the largest volume categories at the top, say thought A, and do the thought B categories in a sidebar?
-
Hi Quilbur,
Honestly, the best suggestion I have for you is to do some keyword research and get a sense of how your target audience is searching for the content you have. I think that will be the most useful way of doing it. Also, assess if there's some overlap on the content you have. Would you be duplicating content if you talk about "helicopter fuels" and "airplane fuels"?
Hope this helps!
MS
-
Quilbur- You always want to categorize by the most specific heading......this will always help you in both paid and organic search results.......
Airplane, helicopter and rocket are much more specific search headings....then your subheadings of engines, fuels and accessories make more sense as secondary keywords........
Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the technical details (touchpoints) of a website gathered by Google?
Hi all, Google crawls all the webpages and gathers content to index and ranking. Beside this general info, what are the all other possible technical details Google will be gathered about a website to rank or penalise or optimise the website in SERP? Like IP address, DNS server, etc.......Please share your knowledge and ideas on this. Thanks
Algorithm Updates | | vtmoz0 -
Our partners are using our website content for their websites. Do such websites hurt us due to duplicate content?
Hi all, Many of our partners across the globe are using the same content from our website and hosting on their websites including header tags, text, etc. So I wonder will these websites are hurting our website due to this duplicate content. Do we need to ask our partners to stop using our content? Any suggestions? What if some unofficial partners deny to remove the content? best way to handle? Thanks
Algorithm Updates | | vtmoz0 -
Duplicate website got indexed: Caused rank drop?
Hi all, We have replica of our website with exact pages and content. That website got indexed by mistake and allowed for bots for more than 10 days. Our ranking dropped now and we moved from 2nd page to 5th page. But previously we had this happened and didn't hurt much. We got punished now? Thanks
Algorithm Updates | | vtmoz0 -
Whats the best method to tackle website traffic drop?
ON 14th November following a DNS error (which seems to have been a google error as local servers were not effected and it happened to many people everywhere) my traffic started dropping. Within 5 days it was down 50%. In a panic to resolve the situation I thought it was because i was on a shared host and moved to VPS which was a disaster. Ive had server errors since. After desperately looking everywhere for news on the DNS error and whether there as algorithm change etc I decided i should have a look at my site @ www.mutantspace.com and see if there were any internal issues. In Google Webmaster forum a helpful moderator suggested that I do 2 things: 1. Deal with the fact that I had keyword stuffed my <alt tags="">. Basically i run an arts blog so have 8 - 10 images per post and was putting the same text in each one i.e [artists name][artform][name of artwork]. I stupidly didnt realise what i had been doing and have since been deleting my alt tags for every image except one per post. However i have 17,000 images so its going to take a while. </alt> 2. She also linked me to https://ahrefs.com/site-explorer/overview/subdomains/http%253A%252F%252Fwww.mutantspace.com%252F and wondered why i had such volatile inbound links. I dont know why. And cant figure it out As far as everything else goes I dont know what I could be doing wrong to deserve penalty - if it is a penalty. I dont back link so all my links are natural (from artists, galleries, art blogs, tumblrs, etc) I dont sell advertising (yet anyway) Having said that ive been told i have too many links on each page (i run a wordpress site and so have categories, etc) so im wondering if i should nofollow my categories? In short im wondering what advice anyone has on doing a systematic shake up of my site. Im currently doing the following: 1. deleting most of the <alt tags="">on my posts. Ive got back as far as 2012 and will keep going til theyre all done.</alt> 2. Redirecting all crawl errors 3. No Following more outbound links and links to social networks 4. Checking all inbound links to see if there is an suspicious domains 5. Sorting out the fact that ive had numerous server errors for the last 2 weeks (would that affect SERPS?) Is there anything else i can do? Should do? much appreciated
Algorithm Updates | | mutant20080 -
Organic Traffic Stagnant
Our automobile portal is the leading in Pakistan and we are there for almost 10 years now, we already rank in top 3 keywords ( top 1 on most of them ) but our search traffic has become stagnant, we have tried to optimize for keywords that google search tool show has more traffic and we have gained ranking in most of them but still our search traffic isnt showing any much increase. Is it possible that we have already got all the juice and there arent much people who are searching auto related keywords or what can we do to increase organic traffic? Work on long tail keywords? Whats next?
Algorithm Updates | | razasaeed0 -
Parallel mobile website
After researching and comparing desktop keywords vs mobile keywords, I came to the conclusion that they are pretty much the same, with minor variations. The new keywords for mobile website do not have a great potential for bringing in much traffic. If I don't want to go after those new mobile, do I need to build separate links to our parallel mobile website (URL) to rank better or the link building for my desktop website would be enough to rank for my parallel mobile website as well?
Algorithm Updates | | echo10 -
Duplicate Pate Content - 404's or 301's?
I deleted about 100 pages of stale content 6 months ago and they are currently returning 404's. The crawl diagnostics have pointed out 77 duplicate pages because of this. Should I redirect these as 301's to get rid of the error or keep them as 404's? Most of the pages still have some page authority but I don't want to get penalized. Just looking for the best solution. Thanks!
Algorithm Updates | | braunna0 -
Which website? It's hard to get enough resources to develop both
I started my Whitby cottage website for years ago www.endeavourcottages.co.uk not knowing anything about SEO, but I now have very good rankings for the keywords on Google. I'm ranking quite well for Whitby holiday cottages on Google and I now list to other cottages in the area for my friends. The point is that I'm now starting a small letting agency and hoping to expand it now so I bought the domain http://www.whitby-holiday-cottages.co.uk/ and set up a WordPress site but it's not ranking are getting anywhere near the same amount of traffic. This domain name and website structure would be much more applicable now that there are more than one cottage to let. Whenever I get some free time I spend it doing SEO on my first website to improve its rankings and so which is the best strategy from here on. One try and develop the new cottages letting website at the expense of my main website, or forget about the new website are together and continue with my first website which was designed initially for just one cottage. It's hard to have enough resources to get both websites ranking high. Thank you very useful tips Alan Davidson
Algorithm Updates | | thepersuader0