Content on Wordpress blog inside the main website for SEO
-
Hi,
We have our main website and our blog on blog.practo.com. Now what I see is that we wish to write in content to grow our seo keywords and links.
Should we put the blog as www.practo.com/blog and then begin writing all the content or we should put the wordpress blog as www.practo.com/(wordpress blog here) and then begin writing the content.
For best practices I suppose we should have content lined up as www.sitename.com/category/article name etc or www.sitename.com/article name etc - am I correct?
Our main site consists of few html pages and then we have our software on a different sub domain.
What are the best ways to publish content and get it crawled at a faster rate for growth?
I would also wish to understand how to measure the number of growth in % to our content we are writing. Only via google analytics or some other tool?
Say I wish to see the growth of 10 articles from month of may and compare it to the month of april or march 2012. So what tools could I use to see if we are progressing or not?
Thanks
-
Hi there,
We always recommend our clients place their blog on a sub-folder, rather than sub-domain - so practo.com/blog rather than blog.practo.com. This way any links gained to your blog posts pass more power to your domain.
In terms of the URL it's up to you whether or not to include the category, but we generally don't on ours and client blogs. Practo.com/blog/article-name would be a good way to go (assuming you're talking about blog posts). If you're using Wordpress, change your permalink structure to %postname% and that will do it for you. To do that write a new post and hit 'edit' next to the URL under the title in Wordpress, then select 'custom permalinks' and enter it in there. I'd also recommend installing the Yoast Wordpress SEO plugin, which will really help you nail down the SEO elements of your blog posts and attack long-tail keyphrases.
For tracking and comparing month on month / year on year Google Analytics is excellent (and free).
For getting your content indexed, make sure you have a sitemap (a segmented XML sitemap will work well) and submit to GWT. Try and build some links to your content - or better yet, produce good content and promote it via social media and the links will come naturally, which will help with indexation. You could also consider submitting your site to Google News if the content is good enough and your site meets their requirements.
Hope that helps! : )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How should the Heading Tags be used in Blogs to gain the Best results in SEO?
There are various Heading Tags from H1 to H6. In what order and priority should they be used in order to get best reach and ranking in google. Is every Tag a must in a blog?
Algorithm Updates | | sne79790 -
Redirecting acquired website: DNS or 301?
Hi all, We have taken down some infringing websites and acquired them, so far we made around 40 websites. We are using DNS to land on our website from the acquired. But I've see that recently that DNS is not a redirect and we must 301 redirect from the old site to the new site. Also there is a potential harm in employing DNS method due to the duplicate content that will harm SERP performance severely. Which is the best way? DNS or 301 redirect? Thanks
Algorithm Updates | | vtmoz0 -
I'm Pulling Hairs! - Duplicate Content Issue on 3 Sites
Hi, I'm an SEO intern trying to solve a duplicate content issue on three wine retailer sites. I have read up on the Moz Blog Posts and other helpful articles that were flooded with information on how to fix duplicate content. However, I have tried using canonical tags for duplicates and redirects for expiring pages on these sites and it hasn't fixed the duplicate content problem. My Moz report indicated that we have 1000s of duplicates content pages. I understand that it's a common problem among other e-commerce sites and the way we create landing pages and apply dynamic search results pages kind of conflicts with our SEO progress. Sometimes we'll create landing pages with the same URLs as an older landing page that expired. Unfortunately, I can't go around this problem since this is how customer marketing and recruitment manage their offers and landing pages. Would it be best to nofollow these expired pages or redirect them? Also I tried to use self-referencing canonical tags and canonical tags that point to the higher authority on search results pages and even though it worked for some pages on the site, it didn't work for a lot of the other search result pages. Is there something that we can do to these search result pages that will let google understand that these search results pages on our site are original pages? There are a lot of factors that I can't change and I'm kind of concerned that the three sites won't rank as well and also drive traffic that won't convert on the site. I understand that Google won't penalize your sites with duplicate content unless it's spammy. So If I can't fix these errors -- since the company I work conducts business where we won't ever run out of duplicate content -- Is it worth going on to other priorities in SEO like Keyword research, On/Off page optimization? Or should we really concentrate on fixing these technical issues before doing anything else? I'm curious to know what you think. Thanks!
Algorithm Updates | | drewstorys0 -
Why does this website rank so well?
We've just taken on a new client who wants to rank well for 'Emergency dentist' related keywords in the London area and they have identified a website that they would like to compete with rankings wise. www.valedental.com I've done a backlink analysis with Open Site explorer and it says that the domain only has 2 inbound links? I've also done a who-is lookup and the domain was only registered in December 2012. Any idea why it is ranking so well for 'emergency dentist' 'emergency dentists' 'emergency dentist london' 'dental emergencies' (when searched for in the london area) thanks in advance for any help Marcus
Algorithm Updates | | dentaldesign0 -
Has anyone else noticed a major increase in Yelp, BBB, etc. results in local SERPs, pushing business websites further down?
Across multiple cities and markets, this seems to be a trend. "Chicago coffee shop" or "Minneapolis hair salon" or "Sacramento car repair" - outside the local 7-pack, virtually every result is Yelp, BBB, Yellowpages, etc. Is this related to algo changes, or simply a result of those national sites pumping major resources into SEO? It just seems to be suddenly far more prevalent than it was even 6 months ago.
Algorithm Updates | | kpclaypool1 -
How can I use Intuit without getting duplicate content issues
All of my Intuit site show duplicate content on the index pages. How can I avoid this
Algorithm Updates | | onestrohm0 -
Non .Com or .Co Versus .ca or .fm sites - In terms of SEO value
We are launching a new site with a non traditional top level domain . We were looking at either .ca or .in as we are not able to get the traditional .com or .co or .net etc . I was wondering if this has any SEO effect ? Does Google/Bing treat this domain differently .Will it be penalized ? Note : My site is a US based site targeting US audience
Algorithm Updates | | Chaits0 -
How to build good content and choose right keywords.?
I have started building content for our website using the Wordpress tool. Now I wanted to know that I use GA and the Adwords keyword tool. I go in for exact matching keywords and have selected a few of them. How do I know if these keywords are actually the ones going to give me good traffic? How can I select good keywords and write content along them. I don't wish to over stuff articles with the keywords. How can I refrain from doing so. Any optimum limit through which I know how much of the keyword needs to occur how many times within an article? Please give some good insights as to how this is accomplished? Thanks
Algorithm Updates | | shanky11