How can I reduce my webpage load time?
-
According to google
'On average, pages in your site take 4.6 seconds to load (updated on Apr 3, 2011). This is slower than 71% of sites. These estimates are of low accuracy (fewer than 100 data points). The chart below shows how your site's average page load time has changed over the last few months. For your reference, it also shows the 20th percentile value across all sites, separating slow and fast load times.'
My website: http://ablemagazine.co.uk
I've installed Cache plugins, Minify plugins, reduce the amount of posts on my main page. But my website is still taking too long to load and I'm afraid I'm being penalised for it.
Any tips?
-
The logo actually reduces a whole lot via smush.it, so that can help a little. Have you looked at the graphic elements that came with the theme that you didn't necessarily create?
Yahoo's Y!Slow extension for Firefox can also point out a lot of other areas for speeding up the site.
-
Thanks for the tip. Unfortunately I already compress all my images with photoshop so the savings with smush.it are usually less than 500Bytes. I suppose it all helps!
-
Keep in mind that (to the best of my knowledge) Google is pulling the above data just from visitors that have the Google Toolbar installed, and does have a low number of data points for this conclusion.
In looking at your current home page, I'd say the image file sizes are something you can easily work on to help speed load time and increase user experience. In Firefox, right click on any image, and click View Image Information. It should take you to the Media tab of the Page Info dialog, and show you all of the media you have on that page, including background images.
Your theme files are large in some cases. The main-right.jpg file is 20k, header.jpg is 35k. Your logo is a 12k png. There are also several post images in the 20-40k range.
Yahoo has a tool called Smush.it which offers lossless compression, and there is even a Wordpress plugin that will compact new photos on upload, and reduce file sizes of existing images in the media library on demand http://wordpress.org/extend/plugins/wp-smushit/. For time invested, the plugin is probably the easiest fix to reduce your file size and speed up your page load time, in addition to fixing the images in your theme.
-
Page load time is a very small factor for website ranking, but this could be done :
Regroup CSS in a single file, same for javascripts. Make a CSS sprite for the background images.
Add expires and gzip in your htaccess file if you can :
<ifmodule expires_module="">ExpiresActive On
ExpiresDefault "access"
ExpiresByType text/javascript "access plus 1 year"
ExpiresByType application/javascript "access plus 1 year"
ExpiresByType application/x-javascript "access plus 1 year"
ExpiresByType text/css "access plus 1 year"
ExpiresByType image/gif "access plus 1 year"
ExpiresByType image/jpg "access plus 1 year"
ExpiresByType image/jpeg "access plus 1 year"
ExpiresByType image/png "access plus 1 year"
ExpiresByType image/bmp "access plus 1 year"
ExpiresByType image/ico "modification plus 1 year"
ExpiresByType image/vnd.microsoft.icon "modification plus 1 year"
ExpiresByType application/ico "modification plus 1 year"
ExpiresByType image/icon "modification plus 1 year"
ExpiresByType image/x-icon "modification plus 1 year"</ifmodule><ifmodule deflate_module="">AddOutputFilterByType DEFLATE text/php text/html text/txt text/javascript text/css application/javascript application/x-javascript</ifmodule>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site takes a lot of time to index On SERP
Hello great Moz contributors, I'm working on a 4-months-old site https://www.voxlyrics.com/, which I didn't see improvement after the Google December core update. What I'm facing right now is that my newly published posts take a lot of time to index on Google search results and it affecting my performance. While my competitor's sites index in less than a minute. I could've used the Google index tool which they removed a few months ago assumed they bring the feature back. Meanwhile, my site passed web.dev test perfect what happens very rarely. Is there any other thing needed to be done so that my posts will be indexing in less than a minute? Any help will be appreciated!
On-Page Optimization | | mmesoma0 -
Can I replace categories with a static page
Hello there. I want to replace all of WordPress categories with static pages so that users see a well designed and constructed presentation of all the articles within each topic instead of just a long list of excerpts. I've already done this with 2 categories and although it is hard work I can't help feeling it is a much better thing for my users. However, I'm concerned that I am embarking on this project without being totally sure that it makes sense from an Seo point of view, or whether there are any downsides I haven't thought of? My idea is that the WordPress categories are set to noindex and nofollow. Search engines should find all of my static category pages and all of the content within each category will be spidered from there instead. Just to be sure you know what I mean here is a link to a normal category - https://www.whitegoodshelp.co.uk/category/consumer/ and here is my static page replacement for it - https://www.whitegoodshelp.co.uk/consumer-rights-appliances/ Both pages contain links to all articles within the category except the one generated by WordPress is just a long paginated list, and my replacement is a proper category page, which is hopefully far more useful . Can someone please confirm that there are no downsides to this strategy? 🙂
On-Page Optimization | | Snowdune1 -
How can i fix the canonical tag issue?
I was experiencing today morning some issue on our website page. While I inspected the URL to Google for the page https://www.socprollect-mea.com/dubai-free-zone-company-formation/ I noted the issue. The canonical tag is showing errors only the source code showsThis is a serious issue right?Does anyone have the idea to solve this concern? Please help me to sort it out the issue and guide me on how to fix this WordPress issue.
On-Page Optimization | | nazfazy0 -
Many of my pages are showing up as 4xx errors because they require a login/subscription to view. How can I fix this?
Should these pages be redirecting to a login page? Or does there need to be something other than an Access Denied message? I feel like these are bringing the overall site score down.
On-Page Optimization | | CaraMc0 -
Can Google read this code?
I'm working on some basic on-page SEO content for a website within my company and I need some guidance as far as 1. whether Google can read the small amount of existing text (not optimized) and if it isn't spiderable, then 2. what code should be there instead. Here is the site: https://www.le-velgear.com/store/catalog The text I'm referring to is toward the bottom of the page (isn't it always?) and says this: Designed for a Thriving Lifestyle The Le-Vel Gear store is an extension of the LV Life, the Thrive product line, and the world's largest health and wellness Movement, which you helped create. Living a life you deserve includes looking good while showing the world your pride in being a Thriver...Check out all the new and incredible gear and tools and take your Thriving lifestyle to the next level!!! When I "View Source," I cannot see the text, however, the text is highlight-able with my cursor and I can see it when I "Inspect Element" in a container that says Thanks in advance for any help!
On-Page Optimization | | lizzyr0 -
Webmaster sitemap how to tell Google to recheck and no of times to check a day?
Webmaster sitemap how to tell Google to recheck and no of times to check a day? But how often google check if the sitemap version changed and how to notify google about the change happened
On-Page Optimization | | bsharath0 -
Looking for an e-commerce CMS that can deal properly with facets and filters
Hi! One of my clients has an online shop built on a custom platform. Following my on-page audit, I found multiple issues with the faceted & filtered navigation. After doing some research, I've developed a good site architecture based both on keyword targeting and on user experience. Since the client's platform is custom and he is no longer in contact with the original webmaster, I'm looking to recommend an e-commerce CMS that would fix the issues he has and allow for proper navigation using facets + filters. I'll give you an idea of how I've envisioned the new site architecture (with a random example): The website has 3 main categories: Jackets Shoes Pants These categories are completely separated, no products exist in more than one category. Let's take the Shoes category. It has the following facets (these are like subcategories, in the form of links, indexable by the search engines): By Brand: Brand 1 Brand 2 Brand 3 By Genre Men Women Unisex By Type Running Flip-Flops Boots Each product of the Shoes category will belong to one of each facets (so you can have a product that belongs to Brand 1, for Women, of the "boots" type). Now, each of these facets also display filters depending on the facet itself. These are non-indexable, and preferably done through AJAX. For example, if I select Shoes -> Men I get a list of filters that can also include options from the other facets (so I'll have filters for "Size", but also for "Brand" and "Type"). When I select Shoes -> Boots I won't have the "Type" filter anymore (or I can have it pre-selected I guess), but I will have the "Size" and "Brand" filters. So, what I am looking for is for a CMS that can allow product attributes (like "Type", "Genre" or "Brand") to be used both as facet categories as well as filters. The closest live example I could find is ASOS, where you can search products by Brand (facet) and have the refined afterwards by Type (filter) or you can search products by Type (facet) and refine them by Brand (filter). So, any idea of an e-commerce CMS that would allow me to do the above (bonus points if it also allows entering descriptions for facets, similar to what ASOS does)? Thanks!
On-Page Optimization | | mihaiaperghis0 -
Can Your Site Get Penalized For Keyword Stuffing On An 'Untarged' Keyword?
My site has dropped since the EMD/Panda 20 roll out and I am looking for reasons why. I am looking at Keyword Stuffing as one potential problem. My web site is on the topic of WordPress Security with that being the main keyword I want to target. Now I can limit the number of occurrences of 'wordpress security' to below the recommended 15, but it is impossible to do this for 'wordpress' without severely compromising the user experience. I've got other content on topics such as WordPress Backup and WordPress Security Plugins etc, so obviously the word 'wordpress' is bound to appear frequently. Is there a risk that Google will penalize me for Keyword Stuffing on 'wordpress' and thus pull down the site or page for other keywords? Or would it simply mean I won't be able to rank for 'wordpress' (which I am quite happy about)? Thanks!
On-Page Optimization | | andersvin0