Guest blogging on a "network" of sites. Good or BAD?
-
Hi guys!
We have the opportunity to guest blog on a network of sites. Basically, this is a syndicated network of sports blogs (around 200) that all link to each other. They own and operate a blog for each major sports franchise. They each average a DA around 60, but almost all of their link equity comes from blogs they own and operate....
My question is this, should we take the opportunity to create editorial content with links back to our site. This would not be paid side or footer links, but real content relevant to their blog and our industry.
On a side note; All of these site have a very decent DA and show up well in Google...
Thanks for any advice!!!
-
It's a risky situation. When you're letting user add content on their own what you get is a large editorial team going through grammar issues, and making sure that you're not being spammed and that your content isn't duplicated (<-- probably the most serious case). You lose quality control. You won't know if a user is spamming this content after it's been published on your site in 10 other network sites.
-
Yeah...
Sorry,
Just cause it has a high moz auth, and is in Google does not make it a "High Quality Link"
I am still with Egol on this, it sounds like manipulation, in theory so subject to risk - So if the ROI of traffic justifies.. go for it, but if this is solely for a "Link" on a "Network"
Still gonna say, it is a... low maybe - probably not at this time. I would personally wait out penguin aftermath to get a little more data on that first.
Shane
PS. Also no matter which way you slice it a 300 word post with 3 links ( 1 link per 100 words) is most definitely a common blog network footprint. Just an FYI
-
What would you recommend for a guest blogging strategy with the implementation of links?
My recommendation would be to blog on your own site and do it well enough that people who see your posts will email the URL to their friends.
-
Let's say we sell sports jerseys, hats & apparel. We are writing a guest blog post on a LA Lakers blog and write about their last playoff game. What would you recommend for a guest blogging strategy with the implementation of links? Should we just post the content with no links & have a bio about the author with a link to our site? Thanks for the help, EGOL.
-
We would be write about 3 paragraphs per post, and include 3 links at most per post (we would use one word anchor text as well).
Based upon that, my personal opinion is that this is an activity being done for rankings manipulation. So, I would not do it. Different people may have different opinions.
-
We are an e-commerce site. We have good content on our site now, this would just be a good way to get a word out; and also get high quality links.
-
Hi there! From what I can tell, its all organic, very relative content. Nothing spammy. We are dealing with professional sports franchises, so I can't really say if the images they are using are infringing on copyright issues.
We would be write about 3 paragraphs per post, and include 3 links at most per post (we would use one word anchor text as well). Like I said, all of the sites rank very well with google. The only thing im worried about is out of the 300ish links each site has, 200 of them are from their own network....
-
This is either a great opportunity or great danger.
Think about it.... 200 blogs that link to each other and that are linking out to a ton of other sites.
I am imagining a lot of crappy articles and copyright infringing images. If that is true then don't do it.
-
That is currently a pretty loaded question - and I think most everyone has a different take in the current climate.
To make a truly informed recommendation; Quality of content, Linking Practices and amount of posts to be made per week, month ect.. would be needed.
The fact that you used quotations on "network" was correct in my opinion, as it appears this "network" serves a legitimate purpose, as it was explained - so not sure it would be considered a 'Blog Network" which can hurt you and has gotten so much heat from Google over the past month or so.
As if we started classifying everything that links to eachother as a "network" then pretty much the entire web could be considered a network! As in one way or another we all link to eachother in a six degrees of kevin bacon way....
(LOL has anyone every tried to produce a "6 degrees of Kevin Bacon" of linking!
That would be a funny blog post!
As a side note, personally - If you content is really good! I would not put it on another persons site, put it on yours!!!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site DA and rank is not increasing
Hy, My site https://cocpureapk.com/ DA is Still 1. I am Publishing the content regularly, Site age is 6 months But Still DA and PA are 1 and rank is still not increasing.. Why its not increasing. Is there any way to increase DA and rank Of my site?
Link Building | | ikzayahot0 -
How to make Form Type Links have "Nofollow" attributes
Hello guys, in doing an analysis of our website using SEMRush, we discovered that there are Form Type links from some of the business websites connected to our website with follow attributes. SEMRush has identified them as toxic backlinks. What is the proper HTML code structure for setting Form Type links with nofollow attributes?
Link Building | | Lovingly0 -
Why did I lose my rankings for a keyword "CRM" even after getting quality backlinks?
Initially my website is ranking on third page of Google.com for the keyword "CRM". So to improve rankings I got good number of quality backlinks by guest posting in various websites. But now my website is ranking on 6th page, which is a big concern for me. But for Google.in there was neither any improvement nor any fall in the ranking. I have following doubts in my mind 1. Does the sudden increase in backlinks (quality backlinks in the from of guest posts) effect rankings in a negative way? 2. Why did it effect on Google.com and not on Google.in? 3. What needs to be done on urgent basis to recover from this? Kindly help me with all your suggestions. Thanks
Link Building | | sandeep.clickdesk0 -
When leaving guest posts on blogs, are blog profiles such as Disqus relevant for SEO?
In other words, instead of the comment linking back to the money site it is being linked back to a blog profile which contains a link to the money site. Is this still as effective?
Link Building | | msmdz0 -
Why don't some external links "count"?
A car-dealer client advertises through DexKnows, and the entry includes a link to the client's website. That link is not listed as a linking domain through OpenSite Explorer for the client's site. A competing car dealer also advertises through DexKnows, but that link is counted as a linking domain for the competitor. Why the difference? (I'm new and still learning -- linkbuilding appears to be my weakness.) Thank you!
Link Building | | TheOptimizer690 -
How do I distribute blog content?
Morning Mozzers! I work for an online wedding retailer and we add new, unique, high quality content to our blogs on a daily basis. After adding the new content we Tweet it and mention it on our Facebbok page. My question is this: how can I distribute the content to generate back links? Any example sites or case studies of things you guys have done in the past would be great! Thanks in advance.
Link Building | | Confetti_Wedding0 -
I'm seeing that open site explorer seems to do a good job analysing backlinks
I can see the link text and where they are coming from and i can use that to steer where i want to get links from, and how i want to get links. Am I missing something? Does raven tools or other software have anything more to offer me in managing my back links? I'm not talking about where and how to get them, just in viewing the structure to help fine tune it so as not to appear unnatural to Google. All responses wecomed
Link Building | | joemas990 -
Blog commenting
I have been doing a little bit of testing in regards to blog commenting on high authority blogs that no follow comments. The comments have all been manual and added value to the blog. I have noticed quite a big jump in rankings for some keywords. I was wondering if anyone else has a view on the effectiveness of these links when combined with other link building methods?
Link Building | | PeterM222