Guest blogging on a "network" of sites. Good or BAD?
-
Hi guys!
We have the opportunity to guest blog on a network of sites. Basically, this is a syndicated network of sports blogs (around 200) that all link to each other. They own and operate a blog for each major sports franchise. They each average a DA around 60, but almost all of their link equity comes from blogs they own and operate....
My question is this, should we take the opportunity to create editorial content with links back to our site. This would not be paid side or footer links, but real content relevant to their blog and our industry.
On a side note; All of these site have a very decent DA and show up well in Google...
Thanks for any advice!!!
-
It's a risky situation. When you're letting user add content on their own what you get is a large editorial team going through grammar issues, and making sure that you're not being spammed and that your content isn't duplicated (<-- probably the most serious case). You lose quality control. You won't know if a user is spamming this content after it's been published on your site in 10 other network sites.
-
Yeah...
Sorry,
Just cause it has a high moz auth, and is in Google does not make it a "High Quality Link"
I am still with Egol on this, it sounds like manipulation, in theory so subject to risk - So if the ROI of traffic justifies.. go for it, but if this is solely for a "Link" on a "Network"
Still gonna say, it is a... low maybe - probably not at this time. I would personally wait out penguin aftermath to get a little more data on that first.
Shane
PS. Also no matter which way you slice it a 300 word post with 3 links ( 1 link per 100 words) is most definitely a common blog network footprint. Just an FYI
-
What would you recommend for a guest blogging strategy with the implementation of links?
My recommendation would be to blog on your own site and do it well enough that people who see your posts will email the URL to their friends.
-
Let's say we sell sports jerseys, hats & apparel. We are writing a guest blog post on a LA Lakers blog and write about their last playoff game. What would you recommend for a guest blogging strategy with the implementation of links? Should we just post the content with no links & have a bio about the author with a link to our site? Thanks for the help, EGOL.
-
We would be write about 3 paragraphs per post, and include 3 links at most per post (we would use one word anchor text as well).
Based upon that, my personal opinion is that this is an activity being done for rankings manipulation. So, I would not do it. Different people may have different opinions.
-
We are an e-commerce site. We have good content on our site now, this would just be a good way to get a word out; and also get high quality links.
-
Hi there! From what I can tell, its all organic, very relative content. Nothing spammy. We are dealing with professional sports franchises, so I can't really say if the images they are using are infringing on copyright issues.
We would be write about 3 paragraphs per post, and include 3 links at most per post (we would use one word anchor text as well). Like I said, all of the sites rank very well with google. The only thing im worried about is out of the 300ish links each site has, 200 of them are from their own network....
-
This is either a great opportunity or great danger.
Think about it.... 200 blogs that link to each other and that are linking out to a ton of other sites.
I am imagining a lot of crappy articles and copyright infringing images. If that is true then don't do it.
-
That is currently a pretty loaded question - and I think most everyone has a different take in the current climate.
To make a truly informed recommendation; Quality of content, Linking Practices and amount of posts to be made per week, month ect.. would be needed.
The fact that you used quotations on "network" was correct in my opinion, as it appears this "network" serves a legitimate purpose, as it was explained - so not sure it would be considered a 'Blog Network" which can hurt you and has gotten so much heat from Google over the past month or so.
As if we started classifying everything that links to eachother as a "network" then pretty much the entire web could be considered a network! As in one way or another we all link to eachother in a six degrees of kevin bacon way....
(LOL has anyone every tried to produce a "6 degrees of Kevin Bacon" of linking!
That would be a funny blog post!
As a side note, personally - If you content is really good! I would not put it on another persons site, put it on yours!!!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are charity/sponsorship links good, bad or just useless?
Some facts: We will probably only doe this 2-3 times a year (we have hundreds of links coming in each year from organic sources). This is for a really prestigious charity website with very nice link profile from other non-profits, news organizations, and even government websites. We will get a logo on their sponsorship page, with a link back to our site. Some articles say Google considers this "buying a link" and will therefore penalize you. Or at best, this will have no effect. And here's a Search Engine Land article saying the exact opposite. $1,500 is a lot of money. So I just want to make sure I'm not wasting it -- or worse -- getting penalized.
Link Building | | Brand_Psychic0 -
We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?
The content of the old blog belongs to the company, hence no issues of copied content. The options I have are: 1. Use old content as is 2. Re-use old content in more interesting format i.e use info-graphics and the likes 3. Do not use any of the old content. Create new content
Link Building | | Tusk2Tail0 -
301 redirect of PR 6 domain to PR 1 site, Will it improve my site's seo?
I have a pagerank 1 website but i recently purchased one old pagerank 6 domain, if I 301 redirect this pr6 domain to my currrent pr1 site, will it will increase my site's pr and improve seo ?
Link Building | | IndiaFPS0 -
Can you duplicate on site Blog Posts to Google Plus
I have read from an authorative source that you can duplicate your blog posts on your google plus account without issues as google knows that this is your 'property'. is this correct and what would be the value in doing so? until we have need sign posting new blog posts with a link. Ash
Link Building | | AshShep10 -
What benefit does a site with a low DA get from someone guest posting who links to a site with a high DA?
I'm relatively new to link building and although this may be an obvious question I can't seem to find an answer anywhere even after searching Google.
Link Building | | JoshED0 -
Need feedback: Should we move our blog from blogger to our e-commerce site?
Hi, I write the blog for an e-commerce site that sells swimwear www.allwetbeachwear.com. The blog is currently a blogger blog that lives off the domain. I have always thought that having a blogger blog for the site looked unprofessional yet might be good for SEO since google owns blogger. However recently we are making SEO improvements and want to create more internal links to keep up with our competitors. I am thinking an on-site blog might be good for SEO. What do you recommend for the best SEO results for our site? -keeping on blog hosted on blogger -creating a new blog on our e-commerce platform -hosting the blogger blog on a subdomain of our ecommerce site Thanks!
Link Building | | allwetbeachwear0 -
Blogging to add SEO value to site... recommendations
Hi Mozzers! A client has a high authority website in the travel industry, and needs any and all advantages to get ahead in very competitive keywords. The send out a newsletter bimonthly, but have no blog, so I recommended at the very least, they publish online their emailed newsletters to add informational and relevant content. The question is, for max SEO value, should they... create a blog as a subdomain or subfolder of their existing site? should they self host a blog with a separate domain? or should they simply use a blogger/wordpress.com free blog? Consider that just adding on a blog to their existing site isn't easy. It's some old CMS that's apparently a nightmare to deal with. Plus, branding a WP install to match the site isn't something they want to spend a lot of time on. Your insight is welcome and appreciated!
Link Building | | rosstaylor0