Adding keywords to URL's
-
I understand the importance of having the keyword in the URL (at least now I do). When I created my site (www.enchantingquotes.com), I was completely ignorant about SEO. So....question is...how do I go about adding keywords to already done pages? Do I create a new section and then redirect - or do I have to basically recreate pages? Thx much
-
You can change your page file names to your keywords. Make sure they are relevant to the actual page and not overly spammy.
so for example your kitchen quote page could be renamed from:
http://www.enchantingquotes.com/kitchenbath.html
http://www.enchantingquotes.com/**kitchen-**and-bath-quotes.html
The way to do this is to rename the actual files, you will have to remember to change all links and also add 301 redirects to each new page from the old. You can learn more about how to do that at http://www.seomoz.org/learn-seo/url and http://www.seomoz.org/learn-seo/redirection.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Toxic URL???
Hi I have a URL that produced page 1, number 1 to 3 for most of our industries top phrases. Then we received a google penalty, (as did several of our competitors on the same day). We were effectively wiped from google. After much disavowing we were allowed back into the search results, this took about 3 months. I have employed the services of a top London SEO company for over a year now and have seen no significant improvement. I believe they are doing there best, however there results are VERY poor. According to the various tools, (searchmetrics, woorank, semrush) to name but a few, our site scores very well, yet we are not getting the results. Page one seems to be full of totally new websites, most of which I have never heard of, and have appeared from nowhere. Should I scrap our URL and put up a completely new one, and put a redirect from the original one? This would be a biggy since our url has been around for 20 years. Thanks for reading. Andy
On-Page Optimization | | First-VehicleLeasing0 -
URL Path. What is better for SEO
Hello Moz people, Is it better for SEO to have a URL path like this: flowersite.com/anniversary_flowers/dozen_roses OR flowersite.com/dozen_roses Is it better to have the full trail of pages in the URL?
On-Page Optimization | | CKerr0 -
Keyword stuffing when brand includes keyword
Hi If you have managed to combine brand name with primary target keyword do you still need pay attention to on page keyword stuffing ? since one would expect plenty of brand references in the body copy ? Or is it still best to reduce instances of the keyword aspect ? For example if site is called 'Franks Service Centres' and you have lots/too many instances of 'service centres' in the body copy a/c to MA on-page grader, should you reduce some instances of the kw ? All Best
On-Page Optimization | | Dan-Lawrence
Dan0 -
The seomoz on page keyword analysis tool is not showing title or keyword in document
the SEOMOZ onpage analysis tool is not not showing title or keyword for any page in one of my sites. It says there are no title elements on my page and there are, i checked the source code myself and they are there and correct. my title and keywords are in there and show up fine in firefox and internet explorer even after i refresh them. why would this tool show them as missing in one of my sites but not others? I'm worried that google's spider might not see them if the on page analyzer doesn't see them and my rankings might drop. they showed up the other day in the seomoz on page analyzer just fine and i haven't changed anything. Thanks mozzers!
On-Page Optimization | | Ron100 -
Keyword repeats/presence in url's & over-optimisation
Hi I'm about to launch a redesigned site and worried about overdoing kw presence on-page, primarily using in url's since will already be using kw in titles as well as page content. What's current thinking re over optimisation: If kw is in titles and page content is it best not to repeat again in url structure i.e. less is more, even though this will cause things like SeoMoz on-page grade score to fall, or better to keep them/add them ? Personally i think it makes sense to include kw in url again since helps make the page relevant, and so long as matches the content should help as opposed to hinder rankings for the pages target keyword. However when i look into this some say don't do this since is over-optimisation The sites generally ranking quite well for its target kw which i obviously don't want to lose after re-launch & hopefully improve further, in the case of this example they are 'Sports Centre Services' & 'Sports Centre Equipment Rental'). The sites current url structure is similar to this below example: frankssportscentres.com/services/sports-centre-equipment-rental Would it be better to keep following existing/above format or to go with either of the below options i.e. more kw rich urls or less: frankssportscentres.com/sports-centre-services/sports-centre-equipment-rental Or frankssportscentres.com/sports-centre-services/equipment-rental Or even less frankssportscentres.com/services/equipment-rental Many Thanks in advance for any helpful comments Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Keyword canibalization
Hi all, as part of the optimization process i've used the same keyword in two different pages of my site (the "home" page and another page") 'cause I had only four criteria (keywords) selected for my business model and six pages so I had to redistributed it in diferent pages. This keyowrd especifically is suited for two pages of the website. The thing is that it could result in keyword canibalization as two pages are competing for the same keyword and may Google penalize the site. ¿How could I solve the problem? I can use only these four criteria according the the business model of the company. In case the pages are indexed and something has been changed how must i proceed? Thanks.
On-Page Optimization | | juanmiguelcr0 -
ECommerce URL's
This is based on a clothing retailer, eCommerce site. In an effort to reduce the length of our product names, we are considering removing terms like long-sleeve, short-sleeve, etc., but leaving that information in the URL. Now, the concern is that we would lose some traction in the SERP's if those descriptive words are left out as the product name is also our page title. Then I think keywords as broad as long-sleeve shirt wouldn't serve us well anyways. One idea we have is that the alt tag on the product image could still display the longer product name that would include long-sleeve, etc. thus having the keyword on the product page. Any ideas or suggestions? Hope this is clear. Seems redundant from a user standpoint to state long-sleeve, etc. in every product name. Thanks - your answers are always so helpful!
On-Page Optimization | | kennyrowe0 -
Long or Short URLs. Who's Coming to Dinner?
This has been discussed on the forums in some regard. My situation. Example 1 Long Keyword URL: www.abctown.com/keyword-for-life-helping-keywords-everywhere-rank-better Example 2 Short Keyword URL: www.abctown.com/keyword In both examples I want to improve rankings for the "keyword" phrase. My current URL is example 1. And I've landed a page one ranking in Google (7) with that URL. In attempts to improve rankings further (top 5), I was toying with the idea of going simpler with all my URLs in favor of the example 2 model. Might this method help or hurt my current rankings? In recent articles I've read it seems that going with the simpler more human approach to my SEO efforts. Any thought would be appreciated. Cheers,
On-Page Optimization | | creativedepartment0