Why home page ranks higher than keyword-optimized page
-
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher?
Thanks,
claudia
-
Hi Claudia
Your home page has both domain and page authority and has thousands of links to it.
The job scheduling page doesn't have any page authority and has no links to it as far as I can tell.
The job scheduling page has a URL of www.uc4.com/what-we-do/business-automation/job-scheduling.html where www.uc4.com/job-scheduling.html or www.uc4.com/products/job-scheduling.html would be more search engine friendly.
Just to let you know it took the homepage 150 seconds and the job scheduling page 180 seconds to load up. Please note that is seconds not milliseconds and even then the site didn't load up properly.
-
If you have links incoming to your home page with "job scheduling" in the anchor text, Google will see that page as more authoritative and relevant than a page on your site without any links to it. If you can build links with "job scheduling" in the anchor text to the optimized page not ranking, you'll have a better shot at it ranking ahead of your home page in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords ranking on Homepage but are not mentioned.
I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once. Is it maybe because they are semantically related with the keywords targeted on the homepage? What are the reason(s) for this? Thanks for enlightening me with this one.
On-Page Optimization | | TWSOM0 -
Properly changing title, URL and content for new keywords without harming other rankings.
Hello - We are looking to try to bring up some keywords in the SERPs that we are currently ranking fairly low for. We sell Christening clothing for children and people will use both Christening and Baptism to search for the same thing. We currently rank very high for Christening (#1 on Google for certain combinations) but we are fairly low on Baptism.
On-Page Optimization | | BabyBeauBelle
I am trying to figure out the best way to start getting Baptism up by changing some title, URL and content pages to include more Baptism keywords. My concern is messing with the existing because we rank so well for Christening. Since we are ecommerce we can vary this quite a bit on our products, but again I'm nervous to do so fearing changing the wrong things, too many products etc and in the process of trying to raise one set of keywords (baptism) we harm the other set (christening).
Any advice would be appreciated!0 -
Which page to rank for a Keyword? Home Page or Deep Page?
So, we have a situation where there is one particular keyword we want to rank for. We have been up and down over the years, at our best probably position 4-5, and now at 20ish. Thats for our home page of course, which the majority of our linking is probably pointing at. We also have a sub page which is optimised for that particular service. The term is "web design brisbane".
On-Page Optimization | | MauriceKintek
So as you can imagine, Web Design is in itself a service and we offer others. Should we optimise our home page for it and remove the sub page?
Keep the sub page because its one our services and optimise both?
Do some kind of canonical thing?
Change our interlinking? All our competitors home pages seem to be the ones that rank, and it feels and looks better in results if its the home page, but if switching up to our sub page is better im all ears. Also if our sub page is somehow hurting or leaking SEO from the home page, id like to know as well. Would prefer to not have to provide a link, due to competition but if someone wants to know we can always PM.0 -
Why don't all my pages have On Page Optimization Reports
Apologies if this question has been asked a million times, but I can't find it. I have 35 pages, yet only 5 of them have generated On Page Optimization Reports. I know I can create them manually, but wondered if I've done something incorrectly? Iain.
On-Page Optimization | | iainmoran0 -
Wordpress SEO. How to add static content above home page posts.
I think I many have some duplicate content issues as have been adding unque content above posts in categories using the all category SEO. How can I add static content to the posts on the home page though? Any help appreciated!
On-Page Optimization | | SamCUK0 -
Looking for advice on rewriting page that is currently ranked.
Hi, we put up a page 2 years ago (available from our home page) that is currently ranking in top 5 for a few of the key words we built it for. The challenge is we did this quickly and know we can (and actually have) built out a better quality, informative page. The content while similar is completely rewritten. Does anyone have experience in rewriting low quality pages that are ranking well? Essentially we are trying to step up our game and build up our quality from a human perspective, but unsure what/if any would happen with our SEO and keywords we are currently ranking for. Thanks!
On-Page Optimization | | redfishking0 -
Duplicate Page Titles and Keywords
Still new to this SEO world, so please bear with me. I have an eCommerce site so one of the issues is duplicate content and page titles. So what I was thinking was this...for each product that I sell I have 4 or 5 keywords that I have targeted. For example for personalized iPhone cases I have decided on: iphone 4 case personalized, monogrammed iphone 4 case, personalized and monogrammed iphone case, preppy phone case, personalized iPhone case, monogrammed iPhone case For each of my products I was going to a product description (ie: trendy color block diagonal stripes) and a targeted keyword. But I was going to rotate the keywords through so as to try to avoid the duplicate page title issue. Will that help? Thanks much, Shara
On-Page Optimization | | Confections0 -
Inner page rank higher than domain
Hey there, Today my site received it's first Google pagerank and noticed something strange. My domain got a PR of 2 whilst most of the other inner pages got PR1, so far so good. But then one particular inner page which is just 2 weeks old and has zero backlinks has PR 3. I'm not one to fixate on PR but this just struck me as weird. What do you guys think?
On-Page Optimization | | barabis770