Local Real Estate Site vs Larger National Sites
-
Hello all, I am a local realtor that created my website with an idx feed. I am on page one but at the bottom. Question is how can a local real estate website rank better in the SERPS than the larger national brands? Any tips out there from those who have worked with real estate websites and seo? I'm trying to out rank the larger sites for my main keywords. Thanks all.
-
Can you look at my site and tell me what you think? Let me know what I'm missing and how I can improve. I appreciate it.
-
I have a local real estate site and have found that it is entirely possible to rank well. It's really no different than any other site - produce good, interesting, valuable content and then promote it. Do you have great content on top of your idx feed? If all you have is idx, then you've got the same info that the major competitors have and it's going to be hard to beat them.
For my listings, I create a unique page on my site for each listing. That way, the description is different than all of the big sites out there. Plus, I can optimize the title much better as well than if it is simply generated from the MLS data.
Although I want to rank well for "[city] real estate", it's not my top priority. We get lots of good leads from our long tail searches and there are lots and lots of ways to attract those that will blow away the big sites.
-
As I have worked for a BIG real estate website I can give you one secrete advise to get more targeted niche and conversions as compare to large websites.
As you are a small website you reach is limited as compare to large website so defiantly your keywords will be limited as compare to large website… I would advise you to produce quality content that talk about their problems and solution of your audience and as your competitor (being a giant) cannot really target specific area, by doing that you can easily win traffic, trust and conversion in your limited area!
Once people started to like your produced content they will possibly share and link to you that will give you a batter placements in SERP as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Non ecommerce site with high DA, being outranked by lower DA sites with ecommerce - help?
I have a website that we look after, up until January this year the rankings were really strong - the site has a much higher domain authority than the competitors, much more links and much more relevant content (all measured with moz's tools). About 6 months ago the rankings started to dive for national search terms. Now one thing ive noticed is that nearly all of the other sites in the search sell products online where we have no such function - could this be correlated - has anyone else experienced this?
Competitive Research | | rhysc1 -
Finding Local SERPs
Good Afternoon Everyone, I am looking into finding a tool that can use different IP addresses for local markets to find what their SERPs look like for searches such as: Cogs in Calgary Cog Installer Miami Cog Repair New York With local IP addresses for that search in that market. Not sure if such a thing exists, but thanks in advance!
Competitive Research | | RandyEpp0 -
What's causing this site to rank better than another?
As I work on getting a grasp for what causes sites to rank better than others, I'm a bit stumped with two of our competitors. When you search Google for "essay editing" you get these results: 1. Ivyeyesediting.com 2. papercheck.com 3. gradesaver.com 4. scribendi.com 5. essayedge.com When you put these in OSE, it seems crazy that Ivyeyes is anywhere near the top. For example, essayedge creams these guys on EVERY single category. As a new SEO here, what am I missing. This makes absolutely no sense to me. Not only that, it's pretty discouraging seeing essayedge so far down the SERPS with what appears to be some really great numbers. Can anyone shed some light on this?
Competitive Research | | Kibin0 -
Absolute vs Relative URL Interlinking Observation & Question
So I've read a few articles about this here on SEOMOZ and other sites. I understand the benefit of relative url linking from a developer's point view. I've also read that using either internal linking methods doesn't really have any real SEO benefits or cons that would impact your rankings greatly. (Except with the slight chance of getting traffic and backlinks from a scraper site.) But I'm seeing examples where this may not be true. I did a search for 5 star hotels in Vegas in google. Some of the top results were Hotels.com and Expedia.com Priceline.com was on the second page. I used the search operator link: to Hotels.com, Expedia.com and Priceline.com vegas hotel pages respectively: Hotels.com: http://www.google.com/search?hl=en&tbo=d&site=webhp&q=link%3Ahttp%3A%2F%2Fwww.hotels.com%2Fde1504033-st5%2Ffive-star-hotels-las-vegas-nevada%2F&oq=link%3Ahttp%3A%2F%2Fwww.hotels.com%2Fde1504033-st5%2Ffive-star-hotels-las-vegas-nevada%2F&gs_l=serp.3...3650.7043.0.7972.8.7.1.0.0.0.90.363.7.7.0.les%3B..0.0...1c.1j2.4kALxt0jpxI Expedia.com: http://www.google.com/search?hl=en&tbo=d&site=webhp&q=link%3Ahttp%3A%2F%2Fwww.expedia.com%2F5Star-Las-Vegas-Hotels.s50-0-d178276.Travel-Guide-Filter-Hotels&oq=link%3Ahttp%3A%2F%2Fwww.expedia.com%2F5Star-Las-Vegas-Hotels.s50-0-d178276.Travel-Guide-Filter-Hotels&gs_l=serp.3...1681.3746.0.4076.6.6.0.0.0.0.100.348.5j1.6.0.les%3B..0.0...1c.1j2.KxqwbH-YFV0 Priceline: http://www.google.com/search?hl=en&tbo=d&site=webhp&q=link%3Ahttp%3A%2F%2Fwww.priceline.com%2F5-star-hotels-las-vegas-nevada-NV-filter-tk-s5-c291680-hl.hotel-reviews-hotel-guides&oq=link%3Ahttp%3A%2F%2Fwww.priceline.com%2F5-star-hotels-las-vegas-nevada-NV-filter-tk-s5-c291680-hl.hotel-reviews-hotel-guides&gs_l=serp.3...11265.12321.0.12767.5.5.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.HYtfct4MS7M The results were that priceline had no backlinks internally or externally to their vegas page. Whereas their competitors did, most of which were from their own internal pages. Looking at priceline's linking structure and architecture, they use a relative url structure and sessions ids to link to various pages. Their competitors don't. Wouldn't you argue that this may be adversely affecting their rankings. I know other things are to be factored in if you dig deeper. But that seems to be a major difference. It just seems that their content management system or how their site is coded isn't really passing link juice.
Competitive Research | | workathomecareers0 -
How can I obtain analytics and social data for a site that I'm not authorized on?
I'd like to get traffic information and facebook /twitter stats for a company. Don't know their ua, logins or have access to any of their pages. Where can I find this information? Any help would be greatly appreciated!
Competitive Research | | brandonschultz0 -
Best place to view referral traffic on a third party site?
What is the best site / tool to use to view referral traffic on a third party site?
Competitive Research | | nicole.healthline0 -
Is There Video Instruction on How To Use SEOMoz and Open Site Explorer?
Hi I have just signed up to use this software and would like to know how to use it properly. Is there a video tutorial on how to get the most out of the tools? I want to get the competition's backlinks but for some reason it's not openiing the page. I also want to know how the backlinks are assessed to find the real quality ones that I can link to. How are the backlinks assesed and what standards are used to asses backlink quality? Thank you Sunil.
Competitive Research | | sunilmuse0 -
My client has shown me a similar site, though not a competitor. He wants to know what sites they are linked from that give them such a good Google rank for certain kewords. Can SEOMoz tell me this?
When using google.com.au and searching for "travel to france", www.frenchtravel.com.au is the 3rd organic result. (the 1st two are not travel businesses, they are non profit travel guides) My client, who runs www.visituk.com.au, an Australian site that organises tours of the UK, said "so we just need to add these sort of words to the site?" I said, yes, but it doesn't end there. The real task is to have a link to your site on other sites surrounded with the words "travel" and "UK". He asked if he could see a list of the sites the french site was being referred by relevant to the search phrase. Is there an SEOmoz tool for this? Or is there another way I can generate that list? Thanks Simon
Competitive Research | | electrik0