Has anyone found a way to get site links in the SERPs?
-
I am wanting to get some site links in the serps to increase the size of my "space", has anyone found a way of getting them?
I know google says that its automatic and only generated if they feel it would benifit browsers but there must be a rule of thumb to follow.
I was thinking down the line of a tight catagorical system that is implimented throughout the site that is clearly related to the content (how it should be I guess)...
Any comments, suggestions welcome
-
Awesome! Great knowledge. Thanks you all!
-
I have a site with DA of 41 and another with a DA of 30 that both have sitelinks
-
One item that will help with sitelinks is having your site verified in GWT and a clean sitemap.xml submitted to them with the URLs you want for sitelinks being the first URLs in the sitemap. I have worked on two sites that did not have sitelinks for thier brand once I did this they showed up in a week.
Sometimes the sitelinks will disappear after a few weeks and then reappear in a couple weeks when they first start showing up for your site.
-
Do you, from experience, when the organic site links will popup out based on the SEOMoz root domain Authority rank ?
(more or less - from x to y)
-
There's actually two opportunities here:
- Paid Site Links
- Organic Site Links
Paid Site Links
This one's not too complicated at all. Simply login to AdWords and create an Ad Extension under the campaign you'd like to add site links to. You can add several site links, so if you're SEO-smart, you'll create some awesome link bait on those pages for visitors who might be inclined to link. I created a plugin that does the job well for me (see http://www.seolinkrotator.com/).
Organic Site Links
Unfortunately, the vague answer of 'authority' doesn't cut it for me and probably won't for the novice user reading this thread. Here's how I have controlled organic site links in the past:
- Keep the main navigation on the website short, sweet and explicit
- Match your anchor text to the page title and heading (h1) as close as possible
- Leverage internal linking (or intra-linking) throughout your content, linking to those important pages frequently
- Nofollow the navigational elements you do not want indexed (Login, My Account, etc)
- Include awesome link bait on those pages
- Include buzz bait on those pages (Tweetmeme, Facebook Like, etc)
- Analyze your Internal Links and keywords using Google Webmaster Tools
- Hold your breath, check back in 2-3 weeks
Both paid and organic can play well together if you're using the same pages for both site link campaigns. The drawback is A/B testing flexibility you might normally be used to having in paid search.
-
Ah ok, makes sense now
-
Conversion optimisation.
Our Current Sitelinks:
SEO Services SEO Packages About Us Contact Us Advanced SEO Topics Link Building Viral Marketing FAQOur Past Sitelinks:
SEO Services
SEO Packages
About Us
Contact Us
Advanced SEO Topics
Link Building
Me Nofollow! Blekko Search EngineRemoval of: the two above introduced two new sitelinks which were much more relevant.
-
Why remove them? surely it's better to have them then not.
-
- Type in your brand. Usually pops up (you can check if you have it in Google Webmaster Tools)
- Get to position #1 for the term and you'll get the sitelinks if the condition 1) is met.
If you're talking about controlling what Google suggests it seems it's based on user choices more than anything. Although I did have a few suprising sitelinks which I had to manually remove in GWT. It did not make sense as they didn't get enough traffic to justrify Google's decision.
-
Thanks all of you. Not really the answers I was looking for but now I know what to work on cheers!
-
I agree authority is key here, however we found having a clear site navigation near the top of the page, as well as including breadcrumbs on deeper pages helped give google the clues about which pages to show when you are deemed worthy!
-
I'll just back Thomas up there. Yes that's 100% correct. Google will only display these site-links when it deems the site to have a certain authority.
-
my experiences are that sitelinks only show up on queries where your site is very authoritative.
Obviously this means that sitelinks are query specific, but also that the only way to get them is to keep building authority - links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How did these sites get two organic listings?
Hi Guys, If you type the keyword "car seat covers" on Google Australia. You will see one site screenshot below: https://image.prntscr.com/image/lgfcK6DmSSGRo3Jx06yWag.png With double listing and then a site below that with another double listing see: https://image.prntscr.com/image/4yJfPzRjR5mPaQb4rr9l-Q.png Does anyone know why Google is giving both of these double listings, is it something to do with their internal linking? Cheers.
Intermediate & Advanced SEO | | wozniak650 -
Sitewide links and owned site
Hi everyone, I need the community opinion on something. I am webmarketer and SEO for a pure player who runs a couple of e-commerce sites. On one side we have bigsite.com. It makes all our revenue. I have been in charge for years. Results are good. We have smallsite.com. It is starting. But small revenues for the moment. We have a new SEO working on this. My question is : We always had a banner on bigsite.com's homepage, sending valuable traffic to smallsite.com.T he new SEO, has footer sitewide links from smallsite.com to bigsite.com homepage. Considering both sites share same ssl, server and company name, I am quite sure this is out of google's guide lines and would hurt bigsite.com. Do you agree that this is wrong from the new SEO, and that it could hurt my work and the search results for bigsite.com and smallsite.com, as well as team work ? Thanks
Intermediate & Advanced SEO | | Kepass0 -
Issue with site not being properly found in Google
We have a website [domain name removed] that is not being properly found in Google. When we run it through Screaming Frog, it indicates that there is a problem with the robot.txt file. However, I am unsure exactly what this problem is, and why this site is no longer properly being found. Any help here on how to resolve this would be appreciated!
Intermediate & Advanced SEO | | Gavo1 -
Do I eventually 301 a page on our site that "expires," to a page that's related, but never expires, just to utilize the inbound link juice?
Our company gets inbound links from news websites that write stories about upcoming sporting events. The links we get are pointing to our event / ticket inventory pages on our commerce site. Once the event has passed, that event page is basically a dead page that shows no ticket inventory, and has no content. Also, each “event” page on our site has a unique url, since it’s an event that will eventually expire, as the game gets played, or the event has passed. Example of a url that a news site would link to: mysite.com/tickets/soldier-field/t7493325/nfc-divisional-home-game-chicago bears-vs-tbd-tickets.aspx Would there be any negative ramifications if I set up a 301 from the dead event page to another page on our site, one that is still somewhat related to the product in question, a landing page with content related to the team that just played, or venue they play in all season. Example, I would 301 to: mysite.com/venue/soldier-field tickets.aspx (This would be a live page that never expires.) I don’t know if that’s manipulating things a bit too much.
Intermediate & Advanced SEO | | Ticket_King1 -
Unnatural Links From My Site Penalty - Where, exactly?
So I was just surprised by officially being one of the very few to be hit with the manual penalty from Google "unnatural links from your site." We run a clean ship or try to. Of all the possible penalties, this is the one most unlikely by far to occur. Well, it explains some issues we've had that have been impossible to overcome. We don't have a link exchange. Our entire directory has been deindexed from Google for almost 2 years because of Panda/Penguin - just to be 100% sure this didn't happen. We removed even links that went even to my own personal websites - which were a literal handful. We have 3 partners - who have nofollow links and are listed on a single page. So I'm wondering... does anyone have any reason to understand why we'd have this penalty and it would linger for such a long period of time? If you want to see strange things, try to look up our page rank on virtually any page, especially in the /gui de/ directory. Now the bizarre results of many months make sense. Hopefully one of my fellow SEOs with a fresh pair of eyes can take a look at this one. http://legal.nu/kc68
Intermediate & Advanced SEO | | seoagnostic0 -
Does anyone know a link builiding software that works
Would like to start a link buildling campaign but do not know where to start. Can anyone suggest a good software to help us start a white hat link building campaign and content building help as well?
Intermediate & Advanced SEO | | TBKO0 -
Most Painless way of getting Duff Pages out of SE's Index
Hi, I've had a few issues that have been caused by our developers on our website. Basically we have a pretty complex method of automatically generating URL's and web pages on our website, and they have stuffed up the URL's at some point and managed to get 10's of thousands of duff URL's and pages indexed by the search engines. I've now got to get these pages out of the SE's indexes as painlessly as possible as I think they are causing a Panda penalty. All these URL's have an addition directory level in them called "home" which should not be there, so I have: www.mysite.com/home/page123 instead of the correct URL www.mysite.com/page123 All these are totally duff URL's with no links going to them, so I'm gaining nothing by 301 redirects, so I was wondering if there was a more painless less risky way of getting them all out the indexes (IE after the stuff up by our developers in the first place I'm wary of letting them loose on 301 redirects incase they cause another issue!) Thanks
Intermediate & Advanced SEO | | James770 -
Getting a site to rank in both google.com and google.co.uk
I have a client who runs a yacht delivery company. He gets business from the US and the UK but due to the nature of his business, he isn't really based anywhere except in the middle of the ocean somewhere! His site is hosted in the US, and it's a .com. I haven't set any geographical targeting in webmaster tools either. We're starting to get some rankings in google US, but very little in google UK. It's a small site anyway, and he'd prefer not to have too much content on the site saying he's UK based as he's not really based anywhere. Any ideas on how best to approach this?
Intermediate & Advanced SEO | | PerchDigital0