Neck and Neck with competitor on SERP
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Our company's competitor has just ranked higher on google SERP. I need pointers on getting back to #2. We are currently #3 (sts.travel.com), while Wikipedia is #1 When googling "Spring break". Any suggestions? We are a reputable student travel company. WE have a ton of content and am not sure why we just fell behind in rankings. Any suggestions or insight would be much appreciated!
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#1 Fix the misspelling on your home page title! "Pacakages"
#2 Reading the descriptions on the Google results page, the Student City one sounds a lot more interesting to me: "Epic events, celebs, DJs, parties & staff. StudentCity delivers the ultimate _spring break _experience! Want the best week of your life?" vs. yours: "Hanover, Maryland tour operator highlights worldwide travel packages. Photo gallery, company profile and information request forms available."
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