Platform Migration Challenge
-
Our website is running on a 2004 Microsoft Access DB and it’s time to ditch it…
We have a new site created using .php with a sql DB.
How can we maintain the back links and general goodwill created over time?
Example… how do we redirect something like
http://www.simplastics.com/details.asp?subcat=35917617&itm=2916 to
http://www.simplastics.com/30240 <--- (new address will look like this)
thanks
-
Thanks for the insight...
Simplastics.com currently runs on IIS, however, the new site will run on a Linux based server with PHP and SQL db.
As for the 30240 trailer (LOL) unfortunately that is a misguided application of part numbers by a particular manufacturer (we don't like it either as it spiders like a zip code instead of a part number).
The new site utilizes a Magento shopping cart so we're committed to Linux.
Considering the migration to a new platform, what would be your recommendation?
-
You need to 301 redirect your links. i dont like your new urls though, using numbers does not help SEO.
If you have an IIS server these things are easy to do.
http://www.seomoz.org/ugc/microsoft-technologies-and-seo-web-development
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain to sub-directory migration: New subdirectory not yet indexed
Hi all, We have recently migrated a sub-domain to sub-directory to claim it's traffic in our website. Like demo.website.com to website.com/demo. We have also set a redirect for same which is working fine; but still old subdomain is showing in google search results and new directory haven't been indexed. We have submitted the new sub-directory in search console multiple times and it got partially indexed as per the status. We have allowed crawlers. Thanks
Web Design | | vtmoz0 -
Migrating login page from website: SEO impact
Our current login page looks like www.website.com/log-in/. We are planning to migrate it to a sub directory login.website.com. For years, our login page is the top landing with highest visits after homepage. If we migrate this now, are we going to loose traffic and drop in rankings? Thanks
Web Design | | vtmoz0 -
Migration from HTML to Wordpress - SEO Implications?
I am in the process of having a wordpress site developed to replace my current HTML site. (I currently have my website in html and a blog in wordpress in a sub directory). I am doing this in phases to try and preserve as much of my good rankings as possible. My first phase is to replicate my site with the exact same pages, meta data, and site structure. I'm hoping that google will see this as not much change and not change my rankings for the worse. I also made it a goal that my site speed tests be at least equal to what they are now. We will have to 301 all of the URLs however since it will be going from /example.html to /example. I believe my blog will also need to move into the root directory as well, so I need to 301 all of those pages. I plan to wait a couple months for Phase 2. Phase 2 involves replacing old content (photo galleries), and introducing new content (virtual tours, videos, new pages, etc.) One of my reasons for moving to wordpress is to keep up with current trends a little easier since I have very little time. (I am owner, website maintainer, SEO - all on my own). My question here is three parts. 1. Do you think this strategy will work to preserve my current rankings? 2. Do you have any lessons learned or advice to share with me to make this as smooth as possible? 3. Do I really need to wait to add new content? I might get antsy and want to do it sooner! 🙂 Thank you in advance!
Web Design | | CalicoKitty20001 -
Website Redesign and Migration to Squarespace killed my Ranking
My old website was dated, ugly, impossible to update and a mess between hard-coded pages and WP, but we were ranking #1 in the organic searches for our key words. I just redesigned my website using Squarespace. I kept most of the same text on the pages (for key words) and kept the same Meta-Tags and Title Tags for each page as much as possible. Once I was satisfied that I had done as much on-page optimization as I could, I changed the IP in our Domain Name Registry so that it would point to our new website on the Squarespace host. And our new website was live! ...Then I watched in dismay as our ranking fell into oblivion. I think this might have something to do with not doing any 301 redirects from the old website and losing all of my link juice. Is this the case? And, if so, how do I fix it? Our website url is www.kanataskinclinic.ca Thanks
Web Design | | StillLearning1 -
Pageless/Single Page Design and Migration Questions
Hello, We are starting a content audit and migration to a new CMS. We would like to take content and present more on a pageless/Single Page type design instead of having visitors drill down so many levels to find the content. What should we be aware of from an SEO perspective. Here is Example of current pages and structure: http://www.saintpetershcs.com/GraduateMedicalEducation/PediatricResidency/
Web Design | | sphcs
Subpages include: Overview, Curriculum, Faculty, Residents, Benefits, How to APply Here is example of what we would like to do:
http://themeforest.net/item/medicalpress-health-and-medical-wordpress-theme/full_screen_preview/7789703 As you scroll information is populated: Duke Medicine also has something similar. https://www.dukemedicine.org/treatments/cancer What are your thoughts?0 -
Content Migration & cost of moving pages
Hope you are all having a great day! I am wondering if anyone would be able to provide general feedback. I work for a medium size company in Chicago. Currently our site is static html and we are seeking to migrate to Wordpress. After speaking with a number of website companies and receiving proposals, I am trying to understand if there is an approximate going rate or range for moving content from static html to a CMS like Wordpress? i.e. a cost per page? We don't have any dynamic content. Most of our pages are text and images. The site itself, including the blog is around 220 pages. Thanks in advance for any insight or resources!
Web Design | | SEOSponge0 -
Migrating to Wordpress
Hi Mozzers, happy friday! I'm moving a new clients website from a really bad CMS to Wordpress and wondered what I need to do to do this, get the A record of the old programmers? If someone could do me a checklist that'd be great! Thanks!
Web Design | | KarlBantleman0 -
SEO Considerations for a Platform Change
We are getting ready to move our e-commerce platform from Zencart to Magento as the original Zencart framework is pretty dated. while I'm excited to move to a more modern platform, I'm terrified at the potential SEO risk involved with doing so given that all URLs will likely be different and we're considering updating many product listings. Almost all of the site's traffic is organic, so maintaining rankings is extremely important. I'd love any advice, but especially that related to: Best way to redirect all new URLs sitewide The prudence of heavily editing product listings at the same time of redirecting the URL (i.e. updating product descriptions) Site structure: Should I strive to keep the new site link structure as similar to the old as possible? Resources or guides on transitioning a site from a SEO perspective Other major facets I'm missing I appreciate any help or sights you can offer! Thank you....
Web Design | | AndrewY0