Do Outbound NoFollow Links Reduce the Page's Ability to Pass PageRank?
-
I get the recent change where adding a nofollow to one link wont increase the juice passed to other links.
I'm wondering if nofollow still passes link-juice into the void. i.e. if a page has $10 of link-juice and has one link then regardless of whether this link is follow or nofollow will the page will leak the same juice?
Specifically, Is this site benefitting from having a nofollow on the links in it's car buyer's checklist:
http://www.trademe.co.nz/motors/used-cars/mitsubishi/diamante/auction-480341592.htm
-
**I get the recent change where adding a nofollow to one link wont increase the juice passed to other links. **
When nofollow was introduced it was possible to "sculpt" pagerank by nofollowing links - and that directed their pagerank elsewhere.
Then Google decided that the pagerank on a nofollowed link would evaporate and they didn't tell anyone about it.... until Matt Cutts admitted one day that the pagerank on nofollow links evaporated.
How do they do it today and how they will do it tomorrow is anybody's guess.
So, I would invest my time and strategy on making a great website.
-
Every link counts...
-
While back I write a post on Search Engine Journal where I talk about whether or not Google passes a link juice on no follow tag… to be honest to me there is no clear answer to that but I follow the best advice by Ross Hudgens that consider it 0 and act accordingly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why isn't Google caching our pages?
Hi everyone, We have a new content marketing site that allows anyone to publish checklists. Each checklist is being indexed by Google, but Google is not storing a cached version of any of our checklists. Here's an example:
Intermediate & Advanced SEO | | Checkli
https://www.checkli.com/checklists/ggc/a-girls-guide-to-a-weekend-in-south-beach Missing Cache:
https://webcache.googleusercontent.com/search?q=cache:DfFNPP6WBhsJ:https://www.checkli.com/checklists/ggc/a-girls-guide-to-a-weekend-in-south-beach+&cd=1&hl=en&ct=clnk&gl=us Why is this happening? How do we fix it? Is this hurting the SEO of our website.0 -
We used to speak of too many links from same C block as bad, have CDN's like CloudFlare made that concept irrelevant?
Over lunch with our head of development, we were discussing the way CloudFlare and other CDN's help prevent DDOS attacks, etc. and I began to wonder about the IP address vs. the reverse proxy IP address. Before we would look to see commonalities in the IP as a way that search engines would modify the value to given links and most link software showed this. For ahrefs, I know they still show common IPs using the C block as the reference point. I began to get curious about what was the real IP when our head of dev said, that is the IP from CloudFlare... So, I ran a site in ahrefs and we got an older site we had developed years ago that showed up as follows: Actos-lawsuit.org 104.28.13.57 and again as 104.28.12.57 (duplicate C block is first three sets of numbers are the same and obviously, this has a .12 and a .13 so not duplicate.) Then we looked at our host to see what was the IP shown there: 104.239.226.120. So, this really begs a question of is C Block data or even IP address data still relevant with regard to links? What do the search engines see when they look for IP address now? Yes, I have an opinion, but would love to hear yours first!
Intermediate & Advanced SEO | | RobertFisher0 -
Why isn't my uneven link flow among index pages causing uneven search traffic?
I'm working with a site that has millions of pages. The link flow through index pages is atrocious, such that for the letter A (for example) the index page A/1.html has a page authority of 25 and the next pages drop until A/70.html (the last index page listing pages that start with A) has a page authority of just 1. However, the pages linked to from the low page authority index pages (that is, the pages whose second letter is at the end of the alphabet) get just as much traffic as the pages linked to from A/1.html (the pages whose second letter is A or B). The site gets a lot of traffic and has a lot of pages, so this is not just a statistical biip. The evidence is overwhelming that the pages from the low authority index pages are getting just as much traffic as those getting traffic from the high authority index pages. Why is this? Should I "fix" the bad link flow problem if traffic patterns indicate there's no problem? Is this hurting me in some other way? Thanks
Intermediate & Advanced SEO | | GilReich0 -
2 links from the same external page question
Hi, I have always thought if 2 links on a single page, both going to the same url wouldnt pass PR from both. I watched a Matt Cutts vid and he was saying in the original algo it was built in that both links would pass PR. So for example if I guest posted say 1000 words and this article had 2 links pointing to the same url would they both work? Cheers
Intermediate & Advanced SEO | | Bondara0 -
My landing page changed in google's serp. I used to have a product page now I have a pdf?
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
Intermediate & Advanced SEO | | KenyonManu3-SEOSEM0 -
Hidden text that's not show in default view, does it hurt my on page optimization?
Hello, I am developing our new site that will create tabs such as "design", "tech specs", "customer ratings" etc. just like http://www.dell.com/us/p/inspiron-15z-5523/pd. My question is, if most of my content is on the 2nd and 3rd tabs, would my content effect my overall SEO if it's not on it's default view? Because, if users don't physically click on the 2nd and 3rd tab, does it mean that since there is no impression of that content, that content will be allocated to half of its SEO juice? Let me know, I would love to know! Shawn
Intermediate & Advanced SEO | | Shawn1241 -
Long term strategy to retain link 'goodness', I need some help!
Hi, I have a few questions around the best approach to retain as much link juice / authority from transitioning multiple domains into 1 single domain over the next year or so. I have 2 similar websites (www.brandA.co.uk and www.brandB.co.uk) which I need to transition to a new website (www.brandC.co.uk) over the next 2 years. Both A&B are established and have there own brand value, brand C will be a new website. I need to start introducing the brand from website C onto A&B straight away and then eventually drop the brands from A&B and just be left with C. One idea I am considering is: www.brandA.co.uk becomes brandA.brandC.co.uk (brandA sits as a subdomain on brandC website) Ultimately over time I would drop the subdomain (brandA) and just be left with www.brandC.co.uk The other option is: www.brandA.co.uk becomes brandC.co.uk/brandA...with the same ultimate aim as above. In both above case the same would be done for brandB, either becoming a subdomain of a folder on brandC website What I need to know is what is the best way to first pass any SEO goodness from the websites for brandA and brandB to the intermediate solution of either brandA.brandC.co.uk or brandC.co.uk/brandA (I see this intermediate solution being in place for approx 2 years). And then how to transition the intermediate solution into just having brandC.co.uk Which solution will aid growing the SEO goodness on the final brandC.co.uk website? Does google see subdomains as part of the main domain and thus the main domain will benefit from any links going to the subdomain or is it better to always use /folders as google sees these as more part of one website? ...or is there another option that I haven't considered? I know it's rater confusing so please give me a shout if you want anymore info. Thanks James
Intermediate & Advanced SEO | | cewe0 -
Is there any negative SEO effect of having comma's in URL's?
Hello, I have a client who has a large ecommerce website. Some category names have been created with comma's in - which has meant that their software has automatically generated URL's with comma's in for every page that comes beneath the category in the site hierarchy. eg. 1 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/ eg. 2 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/action-and-adventure/ etc... I know that URL's with comma's in look a bit ugly! But is there 'any' SEO reason why URL's with comma's in are any less effective? Kind Regs, RB
Intermediate & Advanced SEO | | RichBestSEO0