Will changing website subject affect the value of excisting links?
-
What will happen with the value of links when a website subject is changing? Will all value be lost or will it keep certain value?
There will be a new subject, new pages, new structure...
-
Thanks Tom for your answer. I understand that it will have a negative affect. I just look for real-life cases from people who did a similar change of topic/subject.
We used to have a website on a topic that is not in our field of interest anymore. The name can be the same (not much branded traffic) so we thought it might give a new website a bit of a start with some links.
-
that will definitely have a negative effect, possibly more than just a minor one. you won't lose all linkjuice though.
do I take it you have caught a domain? is there no way you can keep it on-topic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I have multiple websites for my different brands or one main website with different tabs/areas?
My client creates apps. As well as the apps they create themselves, they have made some of their own that cover various different topics. Currently they have individual websites for each of these apps, and a website for their app making business. They are asking whether they should just have one website - their app building site, which also includes information about the two apps they've built themselves. My feeling is it's better to keep them separate. The app building site is trying to appeal to a B2B audience and gain business to build new apps. AppA is trying to help carehomes and carers to streamline their business, and AppB is trying to help workplace and employee welfare. Combining them all will mean lots of mixed messaging/keywords even if we have dedicated areas on the site. I also think it will limit how much content we can create on each without being completely overwhelming for the user. If we keep them all separate then we can have a very clear user journey. I would of course recommend having blog posts or some sort of landing page to link to AppA and AppB's websites. Thoughts? Thank you!
Intermediate & Advanced SEO | | WhitewallGlasgow0 -
Links to external site (hotels link)
Hello, I am currently designing the webpages of my website and I am wondering if I should link externally or if it going to hurt me ? I am in the travel industry and for example in the France in the Loire valley, I want to list hotels that people can stay at in pre and pods trip. Is it ok to link to maybe 10 of those hotels websites or can it hurt me ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Is it safe to link my websites together?
Hi Everyone, I have 10 websites which are all of good standing and related. My visitors would benefit of knowing about the other websites but I don't want to trigger a google penalty by linking them all together. Ideally I'd also like to pass on importance through the links as well. How would you proceed in this situation? Advice would be greatly appreciated, Peter.
Intermediate & Advanced SEO | | RoyalBlueCoffee0 -
PR links
Its seems that at lot of or competitors are using PR site to place articles with links. They are using the same article across many sites with the same anchor text link - But they seem to be doing very well in the rankings.... I have steered away from this type of linking as I assumed Google wouldn't be keen on this type of activity but I seem to be wrong.... Any views on this?
Intermediate & Advanced SEO | | jj34340 -
Why the sudden link drop?
A the end of November I am showing that our total links were 118k. Current links are 22k. We changed sites early November so that was about three weeks before. What would cause the drop of about 100k links? Or where should I start investigating?
Intermediate & Advanced SEO | | EcommerceSite0 -
Redirect old broken link or ask for HREF change?
found some broken links from 2007 to our site pointing to a url that needs a redirect. Obviously I am going to set that up (in-case there are others out there i don't find pointing to the same URL) but should i also reach out to the webmaster and ask him to update the link, or will the redirect suffice? I don't want it to look like a paid link when in fact it is completely natural 🙂
Intermediate & Advanced SEO | | imageworks-2612900 -
Links from tumblr
I have two links from hosted tumblr blogs which are not on tumblr.com. So, website1 has a tumblr blog: tumblr.website1.com And another site website2.com also uses the a record/custom domains option from tumblr but not on a subdomain, which is decribed below: http://www.tumblr.com/docs/en/custom_domains Does this mean that all links from such sites count as coming from the same IP in google's eyes? Or is there value in getting links from multiple sites because the a-record doesn't affect SEO in a negative way? Many thanks, Mike.
Intermediate & Advanced SEO | | team740 -
Link Architecture - Xenu Link Sleuth Vs Manual Observation Confusion
Hi, I have been asked to complete some SEO contracting work for an e-commerce store. The Navigation looked a bit unclean so I decided to investigate it first. a) Manual Observation Within the catalogue view, I loaded up the page source and hit Ctrl-F and searched "href", turns out there's 750 odd links on this page, and most of the other sub catalogue and product pages also have about 750 links. Ouch! My SEO knowledge is telling me this is non-optimal. b) Link Sleuth I crawled the site with Xenu Link Sleuth and found 10,000+ pages. I exported into Open Calc and ran a pivot table to 'count' the number of pages per 'site level'. The results looked like this - Level Pages 0 1 1 42 2 860 3 3268 Now this looks more like a pyramid. I think is is because Link Sleuth can only read 1 'layer' of the Nav bar at a time - it doesnt 'hover' and read the rest of the nav bar (like what can be found by searching for "href" on the page source). Question: How are search spiders going to read the site? Like in (1) or in (2). Thankyou!
Intermediate & Advanced SEO | | DigitalLeaf0