Anchor text in Ecommerce site without relevant pages
-
I'm posting articles to my e-commerce site and just wondering about the anchor text links within the posts.
I don't have relevant static pages but the items do come up in a search query.
For example i don't have a specific page for red wine but if a user searched for red wine it would give a search query URL.
Should I use that search URL query as my anchor text?
-
Hi,
I'm not sure I understand correctly but i'f you write a post about red wine and you put a link in it as follows:
I don't see anyting wrong with that. You do need to make sure that google will be able to crawl these search pages, otherwise it will be useless. (that basically means that the page should be generated server-side, so no javascript and ajax and such).
In an ideal situation you might want to consider creating a few static pages for your top keywords if you want to rank for them. In my experience a nice clean URL is quite an important ranking factor.
i.e. yoursite.com/top-searches/red-wine.html instead of yoursite.com/search.html?query=red+wine
Btw, beware of duplicate content if you are going to index search result pages! e.g. resultsfor the queryies redwine,red+wine,wine, and white+wine might be very similar, but have different url's!
Good luck!
Sven Witteveen
Expand Online
-
Hello,
I would recommend the article you post/write about, should only link to 'relevant' pages within your site. That defies the purpose of the linking to another page, since the main purpose is to provide and link to relevant content. You most likely won't find any benefits in ranking in the SERPS and probably will be punished by the G for keyword/link spamming.
In regards to the search queries, you mentioned that you don't have a specific page for 'red wine' but I assume on the page/post there is a specific keyword mentioning 'red wine'? When someone searches 'red wine' they are expecting information about that and if it isn't they will leave. Most likely your bounce rate will be high and you will lose this visitor because they can't get the content they're searching for.
Also, I think the url and title of the page/article should be named what the article is about and not just because of a popular search term. Yes, if your article is about red wines, then having the key phrase would be ideal but if the article is about 'soft drinks' and 'red wine' isn't the main topic your discussing then red wine shouldn't be included in the title.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Area pages
As area pages are seen as trying to game google (see link below) is their a 'better way' to target multipe areas (100 odd)? https://support.google.com/webmasters/answer/2721311?hl=en Cheers
On-Page Optimization | | webguru20140 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
What is the best way to manage industry required duplicate Important Safety Information (ISI) content on every page of a site?
Hello SEOmozzer! I have recently joined a large pharmaceutical marketing company as our head SEO guru, and I've encountered a duplicate content related issue here that I'd like some help on. Because there is so much red tape in the pharmaceutical industry, there are A LOT of limitations on website content, medication and drug claims, etc. Because of this, it is required to have Important Safety Information (ISI) clearly stated on every page of the client's website (including the homepage). The information is generally pretty lengthy, and in some cases is longer than the non-ISI content on each page. Here is an example: http://www.xifaxan.com/ All content under the ISI header is required on each page. My questions are: How will this duplicated content on each page affect our on-page optimization scores in the eyes of search engines? Is Google seeing this simply as duplicated content on every page, or are they "smart" enough to understand that because it is a drug website, this is industry standard (and required)? Aside from creating more meaty, non-ISI content for the site, are there any other suggestions you have for handling this potentially harmful SEO situation? And in case you were going to suggest it, we cannot simply have an image of the content, as it may not be visible by all internet users. We've already looked into that 😉 Thanks in advance! Dylan
On-Page Optimization | | MedThinkCommunications0 -
Do you handle website on-page/site optimization?
Our website is gaining traction and we are looking for an individual who is an expert at examining websites to see if the structure and on-page optimization is being optimized, and what. Please contact me if you are interested. Thank you.
On-Page Optimization | | balboafinance0 -
How to fix duplicate page content and page titles?
Apologies in advance if this has already been answered (it probably has) - I'm just not seeing it. Is there a guide on here for how to fix the issues brought up by the crawler - specifically, things like duplicate page content, or duplicate page titles? A lot of these seem to have been created by wordpress.org combos that I didn't anticipate - i.e., category pages, author pages, etc. The crawler brings up the problems, but I don' t know where to start to go about fixing them. Also, any guide on best SEO practices or fixing optimization problems, specifically for wordpress.org blogs, would be greatly appreciated. Thanks!
On-Page Optimization | | prospects1 -
Why would my homepage be ranked lower (Page Rank 2) than my other pages on the site (PR3) ?
Why would my homepage be ranked lower (Page Rank 2) than my other pages on the site (PR3) ?
On-Page Optimization | | dmurtagh0 -
Old pages
I have a site where I have 5,000 new products each year, I never waned to deleted the old pages due to links pointing to them and keywords. But I now have 20,000 plus pages, does having that many pages spread out my link juice or does it effect me in any other ways over having a site with 5,000 pages or should I keep not deleting old pages so I dont loose any links? Along with that I currently do not link to my old pages from my site so Im guessing google does not get to them very often if at all, if you agree to still keep them should I link to them somewhere? Because the products are not that simiiar and they do bring added value I dont think canonical would work here
On-Page Optimization | | Dirty0 -
On-page optimisation for CMS based sites
With so many sites being based on a CMS, and with so many hundreds of different CMS out there, as SEO consultants how do you recommend dealing with on-page optimisation for a client where you discover their site is built with a CMS you have not previously used (or even heard of!)
On-Page Optimization | | bjalc20110