My client's first press release...what to do?
-
My client is in the clothing, apparel tshirt industry geared toward a specific music icon.
They have a few competitors, my spider senses tell me I will be able to get them great SERP standing, and place them in a very competitive position. Their company has been around for a while but has never written a press release. I had them craft a PR on the subject of cotton prices and how it has affected their business.
A local paper will pick this up no prob.
Where is the best place to go? It is not like it is breaking news, I dont want duplicate content, and I need an experts advice.
I will provide more details if needed.
Thank Mozzers!
-
If you do alot of prweb like us you can get a package from vocus the parent company at a discount pm me if you want my contact at vocus. I think packages start at 12 releases a year
-
Thanks Everyone....I will probably move on with PR web....barring any Pros who object!
-
Our press releases have been picked up by many online sources and we got some do-followed links from them.
-
Steve,
What do you mean, "Good luck" with the SEO package from PRWeb?
Thanks,
-Andy
-
I hadn't heard of PRweb before - The product looks really good but yeah like you say its quite pricey!
-
We have had good luck with the SEO package from PRWeb, although it is pretty pricey.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My DA hasn't changed in over a year
My DA has been stuck at 32 for over a year, despite me producing lots of new, relevant content for my site and getting many high-quality backlinks from decent websites. Both my keywords and link profile have grown... but DA has not. I know these things take time, but I've watched competitors climb from low DA to now higher than me in a year, and I have no clue why I haven't grown too. I'm not entirely sure what to do next. Moz says I don't have any crawler issues, so I assume it's seeing my site ok. Any advice, clues, ideas very welcome. Thanks
Link Building | | WanderingBird0 -
How you do guest posting on behalf of your clients? What do you use in the author bio - your name, client's name or a fake name?
I would like to hear from SEO agencies or link building teams - how you manage guest posting on behalf of your clients? 1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert? 2. What do you mention in your author bio? Your name and your bio as outreach manager/ marketing manager? Your client's name and client's bio? A fake name - as a subject expertise? 3. Which email ID and contact details you use? - Your work ID/ client's ID/ Fake Gmail ID? I work for an SEO agency and I am interested in content and SEO related blog posts. But, I have many clients in the home improvement, real estate, food, fashion and other industries. I don't feel right to use my name when posting a guest blog on their behalf. What you guys prefer? Any thoughts?
Link Building | | NSnidhi0 -
I've published my forst infographic and started outreach to get links. Should I use a canonical URL and if so how?
I've published my first infographic and started outreach to get links. I've also submitted it to several infographic directories. Should I use a canonical URL and if so how?
Link Building | | roadhaulageservices0 -
Mat Release SEO Impact
How do Mat Releases affect SEO? Does google recognize that your are syndicating duplicate content even if the content is being syndicated across top media outlets? Do these back links still carry any authority or can we even be penalized for the duplicate content? I came across mat releases here: http://matrelease.com/ An example of article syndication outlets: Guaranteed Placement on 800+ Media Sites. Generate guaranteed article placement on more than 800 respected online media outlets. Our digital distribution network includes: The LA Times; The Milwaukee Journal Sentinel (JS Online); Las Vegas Review Journal; Hearst media sites for the San Francisco Chronicle, Houston Chronicle and Connecticut Post and others; local TV news affiliate sites from ABC, CBS, FOX and others; and hundreds more trusted sites.
Link Building | | bloomnation0 -
Quick Wins and 'Low Hanging Fruit' - how do I identify them?
Hello, I have fairly recently taken up a position as an in-house SEO, having previously had my own (not terribly successful) ecommerce venture, so my SEO experience is at beginner level. I have read a LOT in coming up with a strategy (Laura Lippay's 8 Step Strategy, amongst so much more on here, has been epic), and have come up with something fairly comprehensive. However, it's taken me months! This is partyly due to other non-SEO responsibilities, and partly due to finding my way around all the tools & resources available, how everything fits together and what should be prioritised over what. This is massively inefficient for future projects, or indeed if I ever got a job in agency, and so I need to get quicker/more productive. I keep reading about identifying and capitalising on 'low hanging fruit' - how does one go about this? Details would be hugely appreciated - starting from the bottom up, i.e. keyword research, competitive & backlink analysis, link building etc. For the record, I have zero coding capabilities (something I plan to rectify one day soon) and so my strategy revolves primarily around content and outreach, rather changing site architecture. In any case, our website seems well put together, since new content is indexed very quickly. Thanks so much in advance, Ali (UK)
Link Building | | AliClinks0 -
'dilution' of link value.
Running ecommerce site selling childrens clothing for norwegian market. Most important keyword childrens clothing (barneklær) isnt too competitive (34 if i remember correct). The 2nd most important has very low competition (5 i think). I am starting a 3 month add with the best blog i found in norway. I am getting a 150x150 ad. In addition she is giving me a presentation in her blog tekst and allows me to arrange giveaway on my terms. She is allowing me to choose anchor text to use in presentation. Her stats to me seem very solid PA 58, DA 50 mozr 5,2 , mozt 4,6. http://www.joridkvam.com/ Should I in the upcoming months try to get in as many anchor texts links from her to different pages on my site. I have main words and producers etc that i am optimizing for on differnt sites. Or will the value of them just get diluted? so basically try to get in 2 links or 10 ? I am also curious as to which extent this one link will affect my ratings. I am ranking 24th for main term atm ( http://www.epleskrinet.no/ ) . Any one have any guesses ? thanks
Link Building | | danlae0 -
Market Samurai's Latest Link Building Tool
Hey, Would be interested to see everyone's opinion on the latest software form Market Samurai http://www.noblesamurai.com/as/video/3 It's basically an article spinning & syndication promising to be the 'biggest in the world'. Most things they mention in the video is quite contradictory to everything SEOmoz teaches about link building. What's everyone's thoughts about Market Samurai and their practices?
Link Building | | LukeyJamo0 -
Do you think it's a good idea to try to find synergy between clients for blog posts/citations/links, or should you keep clients away from each other?
Say you have for example three (in this case) clients, and: Client A sells red widgets Client B is a doctor Client C sellls blue widgets With some research, you find that: Red widgets (A) can make the process of blue widget creation (C) even more effective. Red widgets (A) can protect you from harmful things that doctors (B) are qualified to recommend that you stay away from. Furthermore, there are things that doctors (B) recommend that you do in order to maximize the benefits of red widgets (A) Blue widgets (C) carry with them certain potential health risks, which according to doctors (B) can be minimized using the following means Sometimes blue widgets (C) can be used to effectively repair red widget (A) factories ...and so forth. Sure you're really writing these articles to generate links and exchange authority, and frankly you started with "how can I find synergy between these clients?" rather than a with a great article subject that needed a citation which luckily happened to be another client, but the citations are legitimate and the clients are qualified to speak on the subjects where their expertise and interests overlap. Would you consider going ahead with this? Does anyone have any experience doing it? I could see potential pitfalls if clients were to interact with each other, but keeping yourself as the intermediary might well work and overall it seems like a decent way to grab low-hanging fruit as they say. What do you guys think?
Link Building | | PathMarketing0