E-Commerce more emphasis on root domain and categories?
-
Hi all,
I'm still in my dilema after taking over this ecommerce site. Currently running Volusion(please for your own sake never use them, 7$ for each GB over), I plan on taking the site to a dedicated server running on Magento.
Should we worry too much since majority of our links are to the root domain while a small portion is to actual products? I think there should be more emphasis on the categories and root domain rather than actual product pages. I mean this is e-commerce and not a content site.
Thanks!
-
Yes very true. Volusion is just extremely limited, and even FTP access is not really FTP access. The software seems to be outdated compared to some other carts, and their "SEO" is just meta data.
Open source carts are probably the way to go but will cost more initially.
-
Thank you
-
Volusion is based on programming that is over 10 years old. It is difficult to customize as much of the programming is not touchable by the site owner. They moved their hosting from Rackspace to their own servers. Up time reliability is not what it needs to be. They spend money marketing their product and not enough money on customer support. Communication is not very open. When a problem occurs, they blame it on third parties.
In short, they are riding on previous success and not making the needed customer requested improvements.
-
EugeneF,
You mention Volusion have other issues? Would you elaborate. Since we use Volusion for 3 of our sites
Regards
Tony
-
A couple comments:
On where to place you emphasis: Both products, categories, and home page should be used for SEO. You will capture the greatest number of long tail phrases this way. Product pages will capture searchers with specific intent for individual products. Category pages will capture searchers who have a more general intent. Home pages can be leveraged for a few items or categories you want to spotlight. (Often used for new "featured" items).
Search term: Basket ball shoe - goes to category page
Search term: Nike 980 size 11 - goes to product page
On your Volusion / Magento issue:
Your Volusion issues with bandwidth can be solve with offsite hosting of images. This will save you the bulk of your bandwidth problem. (There are other issues with Volusion, but this one is easy to solve)
Magento seems to have speed issues when you scale up your web site to thousands of products and high order counts. I have been looking at Megento, but do not use it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Automatic links from other domains when we create a new landing page - Is this a spammy technique?
Hi everyone, Recently we've discovered 2-3 sites (which we own the domains names) and these sites seem to automatically create links to our new landing pages on our main site. Those sites also can't be accessed in your browser as it redirects straight to our main website. So, for example, we create a new landing page on our main site, and then Moz has been picking up links to this page from these other domains with text such as "Book now". I think historically someone in the company set up loads of sites with redirects and there must be something automatically happening. Is this likely to be a spammy technique? Ie we seem to be getting "follow" links from other domains every time we create a new page." Also as this could be quite a negative thing we've discovered I can't really give our out business links, but really appreciate your tips and advice. I'm trying to work out what to do if this is a spammy technique and also affecting our trust scores etc and what we should do about it. Thanks for your help and input. 🙂Mike
Link Building | | Ski-Online-Marketing-Team0 -
Backlinks vs multiple domains
Hello, Our main website is setup on a .com domain and a .ca is setup as a 301 Permanent redirection to the .com. We just signed up to Majestic and found that we had a bunch of backlink linking to the .ca instead of the .com. My question is, is the SEO juice (for DA) being passed by from the .ca to the .com or I should start contacting those websites to get the backlink changed to .com? Thanks
Link Building | | GlobeCar0 -
Does domain authority to pass between countries?
When building dofollow links if the two websites are in different countries is the main authority still passed from the linking site to the destination?
Link Building | | seoman100 -
domains that harming my ranking
how can i know domains harming my ranking I ’ve seen a drop in rankings, Domain Authority , so I need to know sites who is linking to my domains that cause this decline.. i can use Open Site Explorer but i need to know the site that harm my ranking .. thanks
Link Building | | Alukah.Network0 -
Domain Change, loss of inbound links ...
We're strongly considering a domain name change; this is purely for marketing reasons. We think in the long term, this will be a good thing. I believe we can mitigate the page redirection, branding changes, etc. My concern are the inbound links: from 200+ domains, 3,000+ links. So, I guess we can contact each of the top sites linking to us and hope they update our links. I'm not hopeful. I believe we'll loose must of the links. Has anyone been down this road and have experience to share?
Link Building | | jmueller0823
What should I expect, worst case? Is there a way to mitigate? Thanks much.
Jim0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
Exact Domain Match Ranking Very Well
Hello, I have some competitors that purchase targeted keywords, host a single page, and do a re-direct on to their inventory page. The problem Im having is getting above them, along with other competitors that have a high DA. They have little or no content on the page but rank very well. Is there anyway around sites like this? ex-bluewidgets.net bluewidgets.org Thank You
Link Building | | TP_Marketing0 -
I have 87,636 links to my website from a single domain, is this bad?
Hi guys I have 87,636 links from one website, of which 75,189 of those link to my homepage using my website name as the anchor. Another has 29,811 links back to my website, again the majority of the links using my website name as the anchor. Is this a bad thing? Let me explain how this has happened - a company by the name of Daylife uses our RSS feed and distributes this to hundreds of their clients, which include indiatimes, usatoday, dallasnews etc, now I noticed that the majority of these websites all link back to our website with the same anchor text used several times on a single page. Attached is an example. Would this be a bad thing seen as the majority of these links have the same anchor text and link to my homepage? Looking at my GWT there is an estimated 183,373 backlinks that are all like this. Our traffic has dropped since Mr Panda hit and I am trying to find out if this could be adding to the problem. Thank you for you time links.jpg
Link Building | | hstdigital0