Strategies for getting more listings on first of google
-
We have a client who is looking to increase the number of results on page 1 of google for their brand name to essentially force some historical negative comments off page 1 of google. I am thinking of things like a twitter page, Facebook page, YouTube page etc. plus optimising their site to try and get multiple pages on page 1. Does any one have experience of doing the same sort of thing?
-
Hi Barney,
I have worked on many reputation management projects for various clients. And you can utilize the following items to add more brand serps.
-
Social Profiles - Facebook, Twitter, Google Plus
-
Video - Youtube
-
Micro sites - Where applicable create additional sites that produce unique content and meet the brand's customer needs.
-
Document sharing sites - Share documents such as PDF's that are from the client's website. Make sure you use the proper title, tags, and meta data.
-
Image sharing sites - Distribute images related to the client and again ensure proper meta data is utilized.
-
Press Releases - Distribute press releases.
-
-
After doing some more searching around the site I think I have found the answers myself - should have looked a little better before!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?
Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations. Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network
Branding | | Shirley.Fenlason0 -
Website Name Before Search String in Google SERP
I'm curious to hear whether it's better to have your company name before the Search String, or after it?When I search for Church Management Software in Google, some results place the company before the string.
Branding | | ChurchCommunityBuilder
**In attached image
(Pink Squares : Company Name)
(Blue Squares : Search String) Please indicate in your response if there is any study, experiment, or evidence to back your answer. Thanks for your help! NameOrStringNameOrString cmsSerp.jpg0 -
I have a company with multiple locations through out the US and I am trying to figure out the best way to use Google+ and Facebook.
Should I create separate pages for each location or should I create one account and add all my locations to that account?
Branding | | steve2150 -
Legacy Locations and Google Local - How to Handle
Hello - I'm working with a client who has some transitioning brands - and they're hesitant to change the legacy branding in Google Local and on their website because they're afraid of losing traffic from the old brand. Is there a standard practice for keeping traffic on the old brand terms, while still adjusting to the new branding on Google/Yahoo/Bing? Thanks,
Branding | | WebTalent0 -
Online retailer has old product listing
A large online retailer in Europe used to sell a product that we sell in the US. They have not sold the product for more than a year but have not removed the item from their product listings. The price is marked down and the description says the product has been discontinued. They sell a very large number of items and have a high DA and this product listing ranks high in Google SERP. As you can imagine, this causes significant problems for us. Potential customers are given the wrong price and are also being told that the product has been discontinued. I have sent numerous requests to the retailer asking them to delete the product from their database with no success. Is it possible to send a notice to Google requesting that this product page be de-indexed? Any other suggestions? Best,
Branding | | ChristopherGlaeser
Christopher0 -
How to Merge Existing Google Local and Google Business pages?
Hey everyone, I'm getting a wee bit frustrated. I have looked at every blog post I can about merging Google Local and Google Business Pages and I can't figure it out. I already have a verified Google Local page here https://plus.google.com/107404063103285095864/about?gl=CA&hl=en-CA and a Google Business Page here https://plus.google.com/b/100116630212547145177/100116630212547145177/posts . Both are already verified. How do I merge these existing profiles which are already verified?
Branding | | jhinchcliffe0 -
Google Maps Address Change
Below is an email from a former client. He is a personal trainer and his wife is a personal trainer and therapist. They used to operate out of their home. But now they have another location for their business. My questions: Will the address change work? How long will it take ? Is there anything more they can do? We've come across an interesting problem in the last couple of weeks. It took a while to figure out what was going on, but I think I've found the source. When one searches 'xxxx Athletic' on google maps (a very common way to find businesses as you know), the address that comes up is xxxxxxxxx (our home). Clients are coming to our house rather than the gym. Luckily we're only a few mins away by car, so they aren't late once they figure out what has happened. We need to change it to our new business address. I have tried to do this via Google Places, and thought I was successful this morning, but alas the listing is still our house. Perhaps it will take a few days to update, but in the meantime I have added a page to my personal Google+ profile with the proper address info. If you happen to know anyway to help us that would be great.
Branding | | DanielFreedman0 -
Google Places Question
When you are optimizing Google places campaigns what do you find to be a better way to appear for more searches? No, all customers come to the business location or Yes, this business serves customers at their locations (45 mile radius) **? **
Branding | | TheGrid1