Any resources for targeting sites towards long-tail keywords or broad match traffic?
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I've been looking around, but haven't had much luck finding info or case-studies on targeting long-tail keywords or broad match traffic. So, for example, trying to target a site about used toyotas. (Not my term, but provides a decent example) Theres more motivated traffic searching "2002 Toyota Camry" than "Used Toyotas". While Used Toyotas make more sense for a site theme from a visitor perspective, I would rather have an article on my site rank for the easier keyword of say Blue 2002 Toyota Camry. I make more money from long tail keywords than Used Toyotas. Any thoughts or references about increasing those rankings would be appreciated. Thanks.
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sorry for the thumbs down, but the only thing that post said was that it was hard to do.
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I would have to say that in my experience the same principles that make a page able to rank for really competitive keywords would hold true for long tail as well.
Here is a cool thread from another Q&A on SEOmoz --> http://www.seomoz.org/q/need-some-advice-on-long-tail-keyword-research-and-general-seo-methods
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