EMD question. How far can you push it?
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A site targeting "orange juice" and "apple juice" as keywords is the example I'm going to use.
Would you have any EMD related benefit if the domain was appleorangejuice.com for either of those keywords or both?
To elaborate, this is NOT a question about how users would respond to such a domain.
I think we can all agree that having the domain orangejuice.com would make ranking for that term easier and the same with applejuice.com.
Is there any benefit then in using appleorangejuice.com with regards to optimizing for Both keywords or only 1? and which do you think would get the bigger benefit; apple juice or orange juice since the latter appears in sequence?
I also feel the need to mention that this question arose from the fact that one of our clients insists that having the keyword in his domain will make his life a lot easier but the EMD for that phrase is not available so we're looking for different domains that are not mind numbingly obvious in their attempt to get ranked quickly.
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My company, Virante, studied this question about a year and a half ago. It appears that string distance measurements like Levenshtein Distance or Jaro Winkler Distance correlate well with rankings - this means that it might be nice to have ikeyword.com or ekeyword.com, but not keyword1keyword2.com. You quickly start to lose value at that point.
My vote for them would be to build a brand in this case, unless they can get a true EMD.
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