undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Redirecting Entire Microsite Content to Main Site Internal Pages?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Redirecting Entire Microsite Content to Main Site Internal Pages?

Technical SEO
4
9
3.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • RightlookCreative
    RightlookCreative last edited by Jun 18, 2012, 6:52 PM

    I am currently working on improving site authority for a client site. The main site has significant authority, but I have learned that the company owns several other resource-focused microsites which are stagnant, but which have accrued significant page authority of their own (thought still less than the main site).

    Realizing the fault in housing good content on a microsite rather than the main site, my thought is that I can redirect the content of the microsites to internal pages on the main site as a "Resources" section.

    I am wondering a: if this is a good idea and b: the best way to transfer site authority from these microsites. I am also wondering how to organize the content and if, for example, an entire microsite domain (e.g. microsite.com) should in fact be redirected to internal resource pages (e.g. mainsite.com/resources).

    Any input would be greatly appreciated!

    1 Reply Last reply Reply Quote 1
    • RightlookCreative
      RightlookCreative @Cyrus-Shepard last edited by Jun 21, 2012, 2:15 PM Jun 21, 2012, 2:15 PM

      Thank you for the tips and encouragement!

      I feel a lot more confident about this project now, but if you could address one final question, I am still a little concerned about transfer of domain authority since one of the microsites gets top listings and nearly rivals the main site.

      I realize domain authorities will by no means be combined, but I'm hoping the new inside pages don't lose so much page authority that they drop in the serps and, more importantly, that a significant impact can be made to the domain authority of the main site.

      Basically, the main site is optimized and listing for our most valuable keywords and I'm hoping that the transfer of the microsite pages can provide a boost at the domain level.

      Any insight would be much appreciated!

      1 Reply Last reply Reply Quote 0
      • Cyrus-Shepard
        Cyrus-Shepard last edited by Jun 25, 2012, 1:22 PM Jun 20, 2012, 4:18 PM

        Sounds like you've got a good handle on your strategy, which to me seems sound.

        Couple points of advice:

        1. Make sure the microsites have a clean backlink profile. Use OSE or another tool to check for paid links, spammy article submissions, etc. You want to make sure not to transfer any bad links to your main site.

        2. Do your best to 301 redirect individual URLs to specific URLs on your new site, keeping care to maintain the subject matter, content, structure, title tags etc. If these change too much, Google will interpret this as a change of subject, and you may lose any transferred authority.

        3. Follow best practices for migrating domains.

        Hope this helps. Sounds like your on the right track. Best of luck with your SEO!

        RightlookCreative 1 Reply Last reply Jun 21, 2012, 2:15 PM Reply Quote 2
        • inhouseseo
          inhouseseo @RightlookCreative last edited by Jun 19, 2012, 4:31 PM Jun 18, 2012, 7:59 PM

          If it is relevant to Sofas, you might be able to put it directly on that page. But yeah, having relevant content for each category makes sense for the user.

          You can move the content over and the do 301 page-to-page redirects to the main site.

          i.e

          Sofas.com to furniture.com/sofas

          contemporary sofas to furniture.com/contemporary-sofas

          Good luck!

          1 Reply Last reply Reply Quote 1
          • RightlookCreative
            RightlookCreative @inhouseseo last edited by Jun 18, 2012, 7:43 PM Jun 18, 2012, 7:43 PM

            Thanks, what you've mentioned is basically my end goal. To answer your first question: the content on the microsites is mostly articles and informational content.

            To build upon your furniture.com example: The main site is currently broken into relevant subfolders, but the informational content that should be there is living on the respective microsites. My goal is to move the microsite resource content such that content on sofas.com would be accessible from the main site via **furniture.com/sofas/resources **(for example).

            An alternative could be to build an independent furniture.com/resources page and then build out subcategories from there. However, I think it is better UX to have the resources delivered relative to each category.

            inhouseseo 1 Reply Last reply Jun 18, 2012, 7:59 PM Reply Quote 1
            • RightlookCreative
              RightlookCreative @BenFox last edited by Jun 18, 2012, 7:35 PM Jun 18, 2012, 7:23 PM

              Thank you for the quick response. Each microsite is pretty comprehensive, so I think they would fit well as a single resources section or as independent resource sections  within each main site product category.

              However, each site is also branded differently, would there be any risks to avoid when changing design elements surrounding the text, titles, meta, etc?

              *I should also note that some of the microsites do draw some rankings because of direct URL matches for some of our valuable keywords. That said, they contain good content that should be used to build authority for the main site. I am hoping redirecting won't hurt current listings too much, or that the authority boost gained from redirection will be more valuable than keyword listings for microsites.

              1 Reply Last reply Reply Quote 0
              • inhouseseo
                inhouseseo last edited by Jun 18, 2012, 7:09 PM Jun 18, 2012, 7:09 PM

                BTW, have you thought about doing a 301 redirect to a relevant subfolder of the main site?

                For example, the main site is furniture.com, microsite is sofas.com, you redirect sofas.com to furniture.com/sofas.html.

                RightlookCreative 1 Reply Last reply Jun 18, 2012, 7:43 PM Reply Quote 0
                • inhouseseo
                  inhouseseo last edited by Jun 18, 2012, 7:07 PM Jun 18, 2012, 7:07 PM

                  By content, are you talking about category and product descriptions? or articles, guides, etc.? Both?

                  1 Reply Last reply Reply Quote 0
                  • BenFox
                    BenFox last edited by Jun 19, 2012, 4:30 PM Jun 18, 2012, 7:00 PM

                    I would definitely bring the content onto the main domain.

                    As far as how to structure the folders - it depends on the content. If it sits quite naturally as a stand alone section then a resources folder would make sense.

                    RightlookCreative 1 Reply Last reply Jun 18, 2012, 7:23 PM Reply Quote 3
                    • 1 / 1
                    1 out of 9
                    • First post
                      1/9
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • Vanderlindemedia

                      Page with "random" content

                      Hi, I'm creating a page of 300+ in the near future, on which the content basicly will be unique as it can be. However, upon every refresh, also coming from a search engine refferer, i want the actual content such as listing 12 business to be displayed random upon every hit. So basicly we got 300+ nearby pages with unique content, and the overview of those "listings" as i might say, are being displayed randomly. Ive build an extensive script and i disabled any caching for PHP files in specific these pages, it works. But what about google? The content of the pages will still be as it is, it is more of the listings that are shuffled randomly to give every business listing a fair shot at a click and so on. Anyone experience with this? Ive tried a few things in the past, like a "Last update PHP Month" in the title which sometimes is'nt picked up very well.

                      Technical SEO | Jul 20, 2020, 12:02 PM | Vanderlindemedia
                      0
                    • Alviau

                      Are on-site content carousel bad for SEO?

                      Hi, I didn't find an answer to my question in the Forum. I attached an example of content carousel, this is what I'm talking about. I understand that Google has no problem anymore with tabbed contents and accordeons (collapsible contents). But now I'm wondering about textual carousels. I'm not talking about an image slider, I'm talking about texts. Is text carousel harder to read for Google than plain text or tabs? Of course, i'm not talking about a carousel using Flash. Let's say the code is proper... Thanks for your help. spfra5

                      Technical SEO | May 28, 2020, 11:22 AM | Alviau
                      0
                    • MarketHubb

                      Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.

                      I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
                      RewriteEngine On
                      RewriteBase /
                      Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?

                      Technical SEO | Jan 13, 2017, 4:00 PM | MarketHubb
                      1
                    • Kilgray

                      Robots txt. in page with 301 redirect

                      We currently have a a series of help pages that we would like to disallow from our robots txt. The thing is that these help pages are located in our old website, which now has a 301 redirect to current site. Which is the proper way to go around? 1- Add the pages we want to disallow to the robots.txt of the new website? 2- Break the redirect momentarily and add the pages to the robots.txt of the old one? Thanks

                      Technical SEO | Mar 7, 2016, 2:13 PM | Kilgray
                      0
                    • techdesign

                      Is there any benefit in using a subdomain redirected to a single page?

                      For example if we have a domain www.bobshardware.com.au and we setup a subdomain sydneysupplies.bobshardware.com.au and then brisbanescrewdrivers.bobshardware.com.au and used those in ad campaigns. Each subdomain being redirected back to a single page such as bobshardware.com.au/brisbane-screw-drivers  etc. Is there a benefit ? Cheers

                      Technical SEO | Apr 16, 2015, 8:47 PM | techdesign
                      0
                    • Pete4

                      Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?

                      I am currently working on a small site with approx 50 web pages.  In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site.  Anyone come across this before?

                      Technical SEO | Feb 10, 2015, 1:44 PM | Pete4
                      0
                    • MTalhaImtiaz

                      Are image pages considered 'thin' content pages?

                      I am currently doing a site audit. The total number of pages on the website are around 400... 187 of them are image pages and coming up as 'zero' word count in Screaming Frog report. I needed to know if they will be considered 'thin' content by search engines? Should I include them as an issue? An answer would be most appreciated.

                      Technical SEO | Dec 6, 2014, 3:21 PM | MTalhaImtiaz
                      0
                    • BestRide

                      How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.

                      I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com.  We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map.  Most of the generators I have used "break" after reaching some number of pages.  I am at a loss as to how to create the sitemap.  Any help would be greatly appreciated! Thanks

                      Technical SEO | Aug 12, 2013, 2:07 AM | BestRide
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.