Getting Google to provide a different URL in SERP
-
For one of my client’s sites, I have several keywords that are ranking in the top 5 positions. However, they have a high bounce rate. I believe this is because Google is delivering a different URL than the page we have optimized for the keyword.
Any suggestions on ways I can get Google to present our preferred page?
-
Rand wrote about this as well at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions.
-
I hadn't gotten that far in my analysis, so that is helpful advice. Thanks.
-
Good idea! Thanks
-
You may also want to consider the effects of inbound links to the less optimal page that is ranking and consider updating that URL to have a better landing page experience.
-
If G thinks 'wrong' page is best fit to query, i'd check your on-page optimisation for 'bad' and 'good' pages via Moz Research Tools then if 'wrong' page does come out best tweak it to reduce bounce.
(hope i've read this correctly)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating url name of a key page
One of my key pages has a url name that is completely non descriptive ('About') with no keywords in it that match the important content on that page. Should I create a new page with a proper url name and move the contents there (lose the authority of the current page), or create the url name only and redirect to the existing About page?
On-Page Optimization | | ppopov0 -
How to delete a Google My Business Account?
I am handling a client's account that has been closed for two years now. We do not have any access anymore to any of the emails that we used to create, we also forgot what were those. So what I did, I claimed it using my company email. Got the code and was able to claim it. Now it is showing up on my GMB Account. I have read the posts on here and some Youtube videos. Here are the steps I have taken: 1. Opened google.com/business 2. Clicked on the Location 3. Click on the three lines at the top left 4. Here is where I am having a problem. The Settings on here is not for the listing but for my company email. Here is a screenshot of what I am seeing: 1. https://prnt.sc/in8vsr 2. https://prnt.sc/in8wax Please help experts. Cheers,
On-Page Optimization | | webbizideas1
Patrick0 -
URL Keywords
I am doing SEO on our eCommerce website and read that I should include keywords in the URL The original URL is: http://thegiftlinks.com/personalized-wedding-glass.html
On-Page Optimization | | abdulw
Title page: Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
Meta Data:
Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
It is great for a wedding gift and anniversary gift for friends and family members. If I will include the keyword to the url it will be like this
http://thegiftlinks.com/personalized-wedding-glass.html/Wedding-gift-Dubai is this the correct way to include keywords in the URL? Thanks0 -
When You Add a Robots.txt file to a website to block certain URLs, do they disappear from Google's index?
I have seen several websites recently that have have far too many webpages indexed by Google, because for each blog post they publish, Google might index the following: www.mywebsite.com/blog/title-of-post www.mywebsite.com/blog/tag/tag1 www.mywebsite.com/blog/tag/tag2 www.mywebsite.com/blog/category/categoryA etc My question is: if you add a robots.txt file that tells Google NOT to index pages in the "tag" and "category" folder, does that mean that the previously indexed pages will eventually disappear from Google's index? Or does it just mean that newly created pages won't get added to the index? Or does it mean nothing at all? thanks for any insight!
On-Page Optimization | | williammarlow0 -
Google cache tool help
This link is for the Ebay Google cache - http://webcache.googleusercontent.com/search?q=cache:www.ebay.com&strip=1 I wanted to do the same for my homepage so I switched out the urls and it worked. When I try to get a different link in there such as mysite.com/category it wont work. I know my pages are indexed. Any ideas why it wont work for other pages?
On-Page Optimization | | EcommerceSite0 -
Canonical URLs and SEO
After publishing my new wordpress website my on page analysis shows two canonical urls on my homepage. In checking the source code the Yoast SEO plugin states my canoncial url is www.homepage.ca/ This is the only one showing. Having said this I do not add the trailing slash to anything on my url structure. Could this be why the on page analysis tool says there are 2? If so is there any way to resolve this?
On-Page Optimization | | casper4340 -
Keyword in url, which way better?
Hello, is there a difference between urls for targeting keyword "brazil tourist visa" fastbrazilvisas.com/tourist or fastbrazilvisas.com/brazil-tourist-visa ? ran the report In-Page Optimization it tells "no keyword usage in url". is there an idea behind that? thanks
On-Page Optimization | | Kotkov0 -
New bookingsengine url, what would you do?
A client of mine is introducing a new and improved bookingsengine. They're launching it on a different url than the existing one. The existing one needs to stay online a little bit longer for affiliate purposes. The old engine url has a sitelink in the SERPS and ranks well on a few terms. I'm wondering what you would do in this case? They want the new url to rank as quickly as possible also as sitelink of course. Any help greatly appreciated. I have some thoughts of my own of course... 🙂 But to keep the discussion as wide as possible... I'll wait a bit to add m thoughts.
On-Page Optimization | | YannickVeys0