How can a not so passionate subject get links? Need ideas?
-
Our client owns a very big pest control site.
They are competing with pestmall, orkin, terminex to name a few. Almost all of there competitors are spamming like crazy.
For some of their competitors it is working.
They get natural links very slowly. Maybe 1 natural link every week.
How can a not so passionate subject get links?
Here was my ideas.
Offer a tool to pest control sites for a link in return. The flaw is most pest control company owners are not tech savy and if they are they have hired it out.
I just really need some ideas.
Thank you.
-
They get natural links very slowly. Maybe 1 natural link every week.
Double the content. They you get more traffic and 2 natural links per week.
Kick up the content with humor, video, great photos, useful stuff, higher quality... then you get 4 natural links per month.
-
Perhaps an article or infographic discussing the most environmentally responsible pest control methods? I was sold by a company recently who made a big deal about how environmentally "green" their pest sprays were compared to the competition. You could talk about the consequences of some of the older and more damaging pest control chemicals.
Maybe an infographic showing the different kinds of pests and the consequences of an infestation?
A bunch of scary close-up photos of insects, their swarms and the damage they can do in an infographic may get a few clicks.
Also check out Todays blog: "
The Guide to Developing a Content Strategy for "Boring" Industries"
http://www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-industries
Good luck!
-Jason
-
Every topic has a niche. Find what yours is, and own it! For instance, here's an example of a pest control company who's website is loaded with helpful info... check out their "Pest Library"
http://www.economyexterminators.com/pest-library.html
They've documented and categorized tons of different pests, and have enough detailed information to become an authoritative "source" for info on various pests. With all the helpful info found in their pest library, they're sure to get some links from somewhere for people looking to learn more about any given pest.
Barring that, infographics are also a popular way of gaining some links. Think of a need (for information) that isn't currently being met, or at least isn't readily available. Fill that need, and people will link to you. Find a niche and take it over.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does it take my links to get indexed by Google?
How long does it take my links to get indexed by Google? Also Is it possible to get my links indexed faster?
Link Building | | EugeneMot0 -
Inbound link is follow link but we put no follow link back - is it beneficial for rankings?
Dear Moz Community, We are operating in a niche market, where there are not so many content marketing options. What we are left with are link exchanging with relevant sites that are on the same topic but to not directly compete with us. Now we know that if we link back to site A and site a links back to us - for google this is not a very good link. But, some of the sites we are exchanging links with, do not know the term follow vs no follow links. My question - if your link is to site A is a no follow link but they give us a follow link - does it mean thats a better option than a follow vs follow. Thanks for help!
Link Building | | advertisingcloud0 -
How can I get my wesbite on Dmoz if it isn't accepting? Am I S.O.L.?
Each of the categories I would certainly fall under aren't accepting sites at this time because of it isn't showing the icon you need next to it to submit a website. I have been checking this for months, but it isn't changing. Is there another way in or am I just out of luck here? See step 3: http://www.dmoz.org/docs/en/add.html
Link Building | | pmull0 -
What is the best way to get links now ?
I have been working for a long time in the industry now and I was away for some time. It seems that now after the google updates..It is difficult to do link building. I used to do quality white hat link exchange to very related sites. For example, I own a travel site about Paris (www.simplyparis.org) and I would exchange links with other travel sites about France or/and Paris. It was good for the visitors and SEO.. Now what is the best link building technique ? What should I do to promote my site now?
Link Building | | sandyallain0 -
Do these types of profile links gets indexed typically?
Recently set up some profile links on high domain authority sites like Twellow and Manta - could I get some opinions on whether these links typically get indexed and pass value please? Also any tips on how to find profile links that do pass value?
Link Building | | Clicksjim0 -
Do you think it's a good idea to try to find synergy between clients for blog posts/citations/links, or should you keep clients away from each other?
Say you have for example three (in this case) clients, and: Client A sells red widgets Client B is a doctor Client C sellls blue widgets With some research, you find that: Red widgets (A) can make the process of blue widget creation (C) even more effective. Red widgets (A) can protect you from harmful things that doctors (B) are qualified to recommend that you stay away from. Furthermore, there are things that doctors (B) recommend that you do in order to maximize the benefits of red widgets (A) Blue widgets (C) carry with them certain potential health risks, which according to doctors (B) can be minimized using the following means Sometimes blue widgets (C) can be used to effectively repair red widget (A) factories ...and so forth. Sure you're really writing these articles to generate links and exchange authority, and frankly you started with "how can I find synergy between these clients?" rather than a with a great article subject that needed a citation which luckily happened to be another client, but the citations are legitimate and the clients are qualified to speak on the subjects where their expertise and interests overlap. Would you consider going ahead with this? Does anyone have any experience doing it? I could see potential pitfalls if clients were to interact with each other, but keeping yourself as the intermediary might well work and overall it seems like a decent way to grab low-hanging fruit as they say. What do you guys think?
Link Building | | PathMarketing0 -
Do links from a Tumblr blog count as inbound links?
That's it. I'm thinking of making a Tumblre blog (s) for inbound links. Is it worthwhile?
Link Building | | Spreader73760