Should i continue linking the old page after a redirect 301?
-
hi everybody,
i'm trying to understand why my page http://poltronafraubrescia.zenucchi.it isn't ranked for the keyword poltrona frau brescia even if is indexed on google.
the page gets authority and traffic from the page www.zenucchi.it/ITA/poltrona-frau-brescia.html that is already ranked in fourth position for that keyword.
should i continue linking the previous or the new page to increase the page authority?
i don't know if is a good way to link a page not ranked despite a ranked one..
Please help me.... thanks a lot
-
yeah, i agree with you but my question is different ( probably because my english is no good enough ), the page on the previous domain with thin content was ranked fourth, the same on the new third domain in no ranked, not even in 150 position... that's my problem....
hoping that i've explained the problem better i would thank you
guido
-
I think that the appearance of thin content / over optimization may be affecting your ranking for the term.
If you make some small changes on the things I mentioned you may find that the rankings improve.
Sha
-
thanks sha....
i will certainly follow your valuable advice.... however i don't understand why http://poltronafraubrescia.zenucchi.it , that is the same page already indexed, isn't shown for the query poltrona frau brescia...
Do you think that it was wrong to put the page on this new third level domain considering that my only aim is to rank first for that keyword?
Guido
-
the pages are the same, i just want to transfer www.zenucchi.it/ITA/poltrona-frau-brescia.html on a new third level domain http://poltronafraubrescia.zenucchi.it... The problem is that the first one is still ranked ( with a 301 redirect on-it ) but the new one it isn't indexed for that keyword... do you know why?
-
Hi Guido,
I would agree with comments from eyepaq and Saijo with regard to redirects. Since there is a slight loss of link value with a 301 redirect, it is best to always send links to the target URL.
As to why the page is not ranking, I just wanted to add a reminder that there is more to that than just pointing links to the page. From that point of view there are a few things to consider with this page:
- There is very little content on the page, but when I view source I see a significant number of exact match instances of your keyword term.
- Most notably, there are several alt tags which offer no descriptive value for the user and are simply repetitive use of the exact match term for each photo. This is likely to be seen as manipulative. There is nothing wrong with including your term in alt tags, but they should always serve as short explanation of the image content.
We need to be even more careful of search engine sensitivity to signs of over optimization when there is very little text on a page.
Hope that helps,
Sha
-
I am answering this assuming you own zenucchi.it
http://poltronafraubrescia.zenucchi.it and www.zenucchi.it/ITA/poltrona-frau-brescia.html are on the same domain why try to target 2 different pages for the same keyword ?
UPDATE : ( missed the 301 redirect part in the title ..doh )
Once you do a redirect , its best you build link to the new page.
-
If you just 301 redirected www.zenucchi.it/ITA/poltrona-frau-brescia.html it will take some time for the rankings to settle.
You should focus on getting quality links to the new page.
You can link to the old page as link equity (juice) is pass via 301 but some is lost so it dosen't make sense if you can use the new page as target page for your links.
However, all past links that pointed to www.zenucchi.it/ITA/poltrona-frau-brescia.html will pass most of the value to the new page - again give google some time to settle and figure everything out.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect from query string to new static page
If i want to create a redirect from a page where the slug ends like this "/?i=4839&mid=1000&id=41537" to a static, more SEO friendly slug like "/contact-us/", will a standard 301 redirect suffice? Thanks, Nails
Intermediate & Advanced SEO | | matt.nails0 -
301 redirect hops from non-https and www
It's best practice to minimize the amount of 301 redirect hops. Ideally only one redirect hop. It's also best practice to 301 redirect (or at least canonical) your non-https and/or your non-www (or www) to the canonical protocol/subdomain. The simplest (and possibly the most common) way to implement canonical protocol/subdomain redirects is through a load balancer or before your app processes the request. Both of which will just blanket 301 to the canonical domain/protocol regardless if the path exists or not In which case, you could have: Two hops. i.e. hop #1 http://example.com/foo to https://example.com/foo, hop #2 https://example.com/foo to https://example.com/bar 301 to a 404. Let's say https://example.com/dog never existed, but somebody for whatever reason linked to it (maybe a typo). If I request https://www.example.com/dog, the load balancer would 301 to a 404 page. Either scenario above should be fairly rare. However, you can't control how people link to you. Should I care about either above scenario? I could have my app attempt to check if the page exists before forwarding, but that code could be complicated.
Intermediate & Advanced SEO | | dsbud0 -
301 redirect to avoid duplicate content penalty
I have two websites with identical content. Haya and ethnic Both websites have similar products. I would like to get rid of ethniccode I have already started to de-index ethniccode. My question is, Will I get any SEO benefit or Will it be harmful if I 301 direct the below only URL’s https://www.ethniccode/salwar-kameez -> https://www.hayacreations/collections/salwar-kameez https://www.ethniccode/salwar-kameez/anarkali-suits - > https://www.hayacreations/collections/anarkali-suits
Intermediate & Advanced SEO | | riyaaaz0 -
301 Redirect To Another 301 Redirect
Hi, We have a client with an old domain that they want to redirect to their primary domain. They also have a few older domains pointing to the old domain. Do you recommend leaving them as redirects that point to the old domain? This will create a redirect to a redirect situation. Or, is it better to go ahead and redirect those older domains to the primary one's, removing one layer of redirect? Thank you! Jessie
Intermediate & Advanced SEO | | JessieT0 -
301 redirect hell.... How do you de-commission an old site
Hi SEO experts: We operate a vacation rental website and around 1 year ago moved to a different platform. Because our pages are arranged by location (what we refer to as Locales) we need to put 301 redirects for all the old locale pages. So for example: www.example.com/__Skeggness.cfm redirects to www.example/com/vacation-rentals/locale/skeggness But here's the problem: We can't seem to get Google to drop those old __{locale_name}.cfm pages... even after over 12-months of the new site going live! Other clues we've noticed: The old underscore URLs show up in our SERP sub-links Sometimes google shows the new page title and description but attributes it to the __{locale_name}.cfm URL (aghh!!!) One suggestion we received was to use the URL removal tool in Google WMT.... But given we have 1,000's of locales i don't see that as being affective. Questions: Any suggestions on how to get Google to drop these old URLs and use the new ones? Is this situation hurting our SEO? Or do you think its benign... and I should just take a deep breath.... and relax at little more...
Intermediate & Advanced SEO | | AABAB0 -
Embed Same Video On Multiple Pages or 301 Redirect Into 1?
I have 3 pages that rank VERY well for related terms such as: -How to get widgets -How to become a widget -Getting widgets -etc. I am incorporating a video on the topic and rewriting much of the content on the site. I am wondering if it is wise to 301 redirect all 3 pages to 1 page that has the new/better video content or if I should leave the old content that is ranking well and embed the video on the top of each. The anal retentive side of me wants a nice new site structure and 1 powerful page. However, if the 3 pages are currently ranking (sometimes 2 pages in the same top 10 results), should I mess with what is working? Ultimately my goal is to increase the avg time on site as these 3 pages are top traffic pages for the site. However, they do not convert at all, as they are for a product we don't offer. Thoughts?
Intermediate & Advanced SEO | | TheDude0 -
Why are new pages not being indexed, and old pages (now in robots.txt) remain in the index?
I currently have a site that was recently restructured, causing much of its content to be reposted, creating new URL's for each page. To avoid duplicates, all of the existing pages were added to the robots file. That said, it has now been over a week - I know Google has recrawled the site - and when I search for term X, it is stil the old page that is ranking, with the new one nowhere to be seen. I'm assuming it's a cached version, but why are so many of the old pages still appearing in the index? Furthermore, all "tags" pages (it's a Q&A site, like this one) were also added to the robots a few months ago, yet I think they are all still appearing in the index. Anyone got any ideas about why this is happening, and how I can get my new pages indexed?
Intermediate & Advanced SEO | | corp08030 -
301 redirects from old to new pages whit a lot of changes
Hello all, We are going to restyle and change CMS so all the urls will change. We are also updating content, adding much more content to the old pages trying to be more user and SEO friendly. My doubt is about doing 301 redirects from old to new pages when the content has changed a lot. Does it will mantain the ranking of the page or will crawlers thought that is a total diferent page. For example: one page new page will change from the old one the url, title, headers, meta description, content text and images. Should i maintain old content and do the CMS change with the 301 redirects and later change the content, that means a lot of work, or do it all at once? Thanks in advance Tomas
Intermediate & Advanced SEO | | tomas.guemes0