How can you get the right site links for your site?
-
Hello all,
I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result.
Different things come up when you search Loco2 and Loco 2.
We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2.
Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links.
Ideally what we want is:
-
Loco2 to be recognised as the brand NOT Loco 2
-
The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2)
-
For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.)
Many thanks in advance!
Anila
-
-
Alan,
On that note, do you recommend demoting the sitelinks via webmaster to get Google to replace it with the better optimized and relevant pages? or just let time do its thing
Thanks
-
The more emphasis, signals and depth of content, supported by a stronger individual page focused inbound link effort, the more likely the pages you care about will be to end up in sitelinks.
There isn't one formula unique to sitelinks that Google specifies, so I've only ever just applied best practices SEO concepts to my desired goal. And have seen those pages sometimes become sitelinks.
-
Have you got any suggestions of how to optimize for the brand Loco2 without coming across as OTT. The reason is we already have Loco2 on a lot of pages. Should we try and optimise each page we want as a site link for Loco2 AND relevant terms for that page?
-
We will try to optimise site pages that we want to come up. What tips do you have for that. For example on the Times and Tickets, do we need to make it explicit that this is where you can search and book trains? should this be via H1 tags or meta data or something else. The reason I ask this is that there is only a little text on this page for a reason as it's function is as a software tool.
What about the Loco2 / Loco 2 discrepancy? That is the main issue - we would like to see substantial site links that are identical for both these terms (I have changed the question to reflect this!)
-
It's correct that you can't directly control or dictate which pages Google includes in sitelinks. You can, however, help influence this by better optimizing the pages you want included through more emphasis on your brand within the content of those pages - integrate brand references within on-page content. Then, work to get a mix of brand-centric anchor text into links coming from other sites that point to those pages.
It's not a guarantee, however I've seen some success in this method for various clients.
-
This could be that LoCO2 is another branded term another company is using like LoCO2 Energy.
This can be fixed by just SEO the pages that you want to be indexed and searched. Majority of the time companies with less competitors using the same branded terms, they have a higher chance of dominating the SERP, this could be the case for your brand.
My suggestions, you should optimize your and build links around your targeted brand term 'Loco2'.
If you want more sitelinks, or more related site links(currently you have About - FAQs - Blog - Inspire me) you can demote these sitelinks within Google Webmaster Tools. You can list the subfolders you don't want to appear in sitelinks extension and it will randomly fill it with another link.
I don't believe you can CHOOSE which links appear at the sitelinks but only what not to include.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When rogerbot tried to crawl my site it gets a 404\. Why?
When rogerbot tries to craw my site it tries http://website.com. My website then tries to redirect to http://www.website.com and is throwing a 404 and ends up not getting crawled. It also throws a 404 when trying to read my robots.txt file for some reason. We allow rogerbot user agent so unsure whats happening here. Is there something weird going on when trying to access my site without the 'www' that is causing the 404? Any insight is helpful here. Thanks,
Technical SEO | | BlakeBooth0 -
Can You Use More Then One Google Local Rich Snippet on a single site/ on a single page.
I am currently working on a website for a business that has multiple office locations. As I am trying to target all four locations I was wondering if it is okay to have more then one Local Rich Snippet on a single page. (For example they list all four locations and addresses within their footer and I was wondering if I could make these local rich snippets). What about having more then one on a single website. For example if a company has multiple offices located in several different cities and have set up individual contact pages for these cities, can each page have it's own Local Rich Snippet? Will Google look at these multiple "local rich snippets" as spaming or will they recognize the multiple locations and count it towards their local seo?
Technical SEO | | webdesignbarrie1 -
Do bad links to a sub-domain which redirects to our primary domain pass link juice and hurt rankings?
Sometime in the distant past there existed a blog.domain.com for domain.com. This was before we started work for domain.com. During the process of optimizing domain.com we decided to 301 blog.domain.com to www.domain.com. Recently, we discovered that blog.domain.com actually has a lot of bad links pointing towards it. By a lot I mean, 5000+. I am curious to hear people's opinions on the following: 1. Are they passing bad link juice? 2. does Google consider links to a sub-domain being passed through a 301 to be bad links to our primary domain? 3. The best approach to having these links removed?
Technical SEO | | Shredward0 -
Old massive site, should I nofollow all out going links?
The company I work for is in the process of rebuilding our entire website profile. Our biggest site, FrenchQuarter.com ranks pretty well for our main term "French Quarter Hotels" And we use that to drive business directly to our hotel businesses. The site is very old and one I inherited, rebuilding it won't be a priority for another 9 months or so. This site act's as a bit of a directory for the city. There are links everywhere and it's probably passing link juice to a lot of businesses scott free. In the mean time would it benefit or hurt us if I went through and no-followed most of the links? Would nofollowing links help frenchquarter.com to rank any better than it does? And could I then direct some of that link juice directly at our hotel websites to boost those as well? My goal is to get our hotel websites to rank 1st page, we get exposure in the locations pack, for 2 of our 5 hotels, but placing below that is impossible with all the competition from the OTA's (expecia, bookit.com, etc) Seems near impossible no matter what my backlink profile looks like. Thanks for any feedback, Cyril
Technical SEO | | Nola5041 -
Any way to modify SERP site extension links?
I am not sure if this is doable but one of my clients have their website's SERP with sitelinks extension. In example. www.example.com -example1 -example2 -example3 -example 4 Anyway to modify the sitelinks on the SERP?
Technical SEO | | William.Lau0 -
Asking to remove links from other sites
How hard is it to get people to take off links that point to your site that are on theirs? I have about 4 sites that I would like my link OFF of their blogroll because I think I was hit by the penguin update because of that. Do you know if there is anything you can do if they DON'T take it off?
Technical SEO | | SeaC0 -
Can a Joomla template ruin a sites on-page seo?
Have been looking into a potential clients site that performs really badly, when I took a look in 'googlebot view' I see that every on page link appears- [visit camp26.biz] clients link title as expected insures against a negative affect. But having that as the first two words of every link title/anchor in the eyes of Google would seem to be something to be concerned about? Have tried searching for answers to this online but template providers are so prevelant everywhere I can't find any decent information on this issue. If anyone can throw some light on this for me it will be much appreciated : )
Technical SEO | | steve821