How can you get the right site links for your site?
-
Hello all,
I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result.
Different things come up when you search Loco2 and Loco 2.
We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2.
Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links.
Ideally what we want is:
-
Loco2 to be recognised as the brand NOT Loco 2
-
The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2)
-
For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.)
Many thanks in advance!
Anila
-
-
Alan,
On that note, do you recommend demoting the sitelinks via webmaster to get Google to replace it with the better optimized and relevant pages? or just let time do its thing
Thanks
-
The more emphasis, signals and depth of content, supported by a stronger individual page focused inbound link effort, the more likely the pages you care about will be to end up in sitelinks.
There isn't one formula unique to sitelinks that Google specifies, so I've only ever just applied best practices SEO concepts to my desired goal. And have seen those pages sometimes become sitelinks.
-
Have you got any suggestions of how to optimize for the brand Loco2 without coming across as OTT. The reason is we already have Loco2 on a lot of pages. Should we try and optimise each page we want as a site link for Loco2 AND relevant terms for that page?
-
We will try to optimise site pages that we want to come up. What tips do you have for that. For example on the Times and Tickets, do we need to make it explicit that this is where you can search and book trains? should this be via H1 tags or meta data or something else. The reason I ask this is that there is only a little text on this page for a reason as it's function is as a software tool.
What about the Loco2 / Loco 2 discrepancy? That is the main issue - we would like to see substantial site links that are identical for both these terms (I have changed the question to reflect this!)
-
It's correct that you can't directly control or dictate which pages Google includes in sitelinks. You can, however, help influence this by better optimizing the pages you want included through more emphasis on your brand within the content of those pages - integrate brand references within on-page content. Then, work to get a mix of brand-centric anchor text into links coming from other sites that point to those pages.
It's not a guarantee, however I've seen some success in this method for various clients.
-
This could be that LoCO2 is another branded term another company is using like LoCO2 Energy.
This can be fixed by just SEO the pages that you want to be indexed and searched. Majority of the time companies with less competitors using the same branded terms, they have a higher chance of dominating the SERP, this could be the case for your brand.
My suggestions, you should optimize your and build links around your targeted brand term 'Loco2'.
If you want more sitelinks, or more related site links(currently you have About - FAQs - Blog - Inspire me) you can demote these sitelinks within Google Webmaster Tools. You can list the subfolders you don't want to appear in sitelinks extension and it will randomly fill it with another link.
I don't believe you can CHOOSE which links appear at the sitelinks but only what not to include.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bing search results - Site links
My site links in Bing search results are pulling through the footer text instead of the meta description (see image). Is there any way of controlling this? 2L2VusT
Technical SEO | | RWesley0 -
Product pages getting no internal links in Magento
Hello I think i have a serious problem. Most of my products are not getting internal links.
Technical SEO | | macrovet
I discoverd this when i was running a Crawl Test Tool Report | Moz Here an example of one product.
This product can be navigate to a normal way true the navigation structure on my website. The navigation is http://www.macrovet.nl/scheermachine/scheerapparaat-paard-paardenscheermachine.html
On this page is the product URL: http://www.macrovet.nl/aesculap-econom-equipe-gt674.html
Time Crawled 2014
Title tag: Aesculap Econom Equipe GT674 | Macrovet.nl
Meta Description: Bekijk en bestel een Aesculap Econom Equipe GT674 paardenscheermachine voor de scherpste prijs Macrovet.nl
HTTP Status Code: 200
Referrer http://www.macrovet.nl/sitemap.xml
Link Count: 550
Content-Type Header: text/html; charset=UTF-8
4XX (Client Error): NO
5XX (Server Error): NO
Title Missing or Empty: No
Duplicate Page Content: NO
URLs with Duplicate Page Content (up to 5)
Duplicate Page Title:No
Long URL NO
Overly-Dynamic URL NO
301 (Permanent Redirect) NO
302 (Temporary Redirect) NO
301/302 Target
Meta Refresh NO
Meta Refresh Target
Title Element Too Short NO
Title Element Too Long No
Too Many On-Page Links YES
Missing Meta Description Tag No
Search Engine blocked by robots.txt No
Meta-robots Nofollow No
Meta Robots Tag INDEX,FOLLOW
Rel Canonical Yes
Rel-Canonical Target http://www.macrovet.nl/aesculap-econom-equipe-gt674.html
Blocking All User Agents No
Blocking Google No
Internal Links 0
Linking Root Domains 0
External Links 0
Page Authority 1 Domain Autority 30 Do you have an answer what is wrong, thanks for your answers Regards,
Willem-Johan0 -
Can You Use More Then One Google Local Rich Snippet on a single site/ on a single page.
I am currently working on a website for a business that has multiple office locations. As I am trying to target all four locations I was wondering if it is okay to have more then one Local Rich Snippet on a single page. (For example they list all four locations and addresses within their footer and I was wondering if I could make these local rich snippets). What about having more then one on a single website. For example if a company has multiple offices located in several different cities and have set up individual contact pages for these cities, can each page have it's own Local Rich Snippet? Will Google look at these multiple "local rich snippets" as spaming or will they recognize the multiple locations and count it towards their local seo?
Technical SEO | | webdesignbarrie1 -
Too many links? Do links to named anchors count (ie page#nameanchor)?
Hi, I have an internal search results page that contains approx 200 links in total. This links to approx 50 pages. Each result listing contains a link to the page in the format /page.html and also has 3 more links (for each listing) to named anchors within the page. eg /page.html#section1, /page.html#section2, /page.html#section3 etc. Should i remove the named anchors to keep my links per page under the Seomoz suggested max of 100? Will it impact crawl-ability or link juice being passed? Thanks in advance for your response.
Technical SEO | | blackrails0 -
Penalities in a brand new site, Sandbox Time or rather a problem of the site?
Hi guys, 4 weeks ago we launched a site www.adsl-test.it. We just make some article marketing and developed a lots of functionalities to test and share the result of the speed tests runned throug the site. We have been for weeks in 9th google serp page then suddendly for a day (the 29 of february) in the second page next day the website home is disappeared even to brand search like adsl-test. The actual situalion is: it looks like we are not banned (site:www.adsl-test.it is still listed) GWT doesn't show any suggestion and everything looks good for it we are quite high on bing.it and yahoo.it (4th place in the first page) for adsl test search Anybody could help us to understand? Another think that I thought is that we create a single ID for each test that we are running and these test are indexed by google Ex: <cite>www.adsl-test.it/speedtest/w08ZMPKl3R or</cite> <cite>www.adsl-test.it/speedtest/P87t7Z7cd9</cite> Actually the content of these urls are quite different (because the speed measured is different) but, being a badge the other contents in the page are pretty the same. Could be a possible reason? I mean google just think we are creating duplicate content also if they are not effectively duplicated content but just the result of a speed test?
Technical SEO | | codicemigrazione0 -
If two links from one page link to another, how can I get the second link's anchor text to count?
I am working on an e-commerce site and on the category pages each of the product listings link to the product page twice. The first is an image link and then the second is the product name. I want to get the anchor text of the second link to count. If I no-follow the image link will that help at all? If not is there a way to do this?
Technical SEO | | JordanJudson0 -
How can I get unimportant pages out of Google?
Hi Guys, I have a (newbie) question, untill recently I didn't had my robot.txt written properly so Google indexed around 1900 pages of my site, but only 380 pages are real pages, the rest are all /tag/ or /comment/ pages from my blog. I now have setup the sitemap and the robot.txt properly but how can I get the other pages out of Google? Is there a trick or will it just take a little time for Google to take out the pages? Thanks! Ramon
Technical SEO | | DennisForte0 -
Site links -> anchor text and blocking
1.Does anyone know where google pulls that anchor text for the organic site links? -- Is there a way to manipulate the anchor text of the sitelinks to get our more important pages to stick out more (capitalization, punctuation etc.) 2. If i block a few of my sitelinks from showing will goolge replace it with a new sitelink or will i be left with fewer? Thanks! Srs
Technical SEO | | Morris770