Link Building Post Penguin?
-
I really am lost as to what to do these days..
The problem with my industry is the whole idea of link bait isn't very lucrative.
There are no bloggers either, so guest blogging also isn't a very good option. Seems to me like the best thing I can do is just publish content!
So, publish a lot of quality content? LOL, sounds like that's right up Google's alley.
Where do you publish your content, and what would you say has shown the best results for you personally?
We called an SEO company, Arteworks, a few days ago (Friday), and they really didn't go into any details about how they build links.
We called them because I saw a post that you commented on, here, and it recommended a few companies at the bottom of the post. (Arteworks being one of them) Really, this is where I get so dang confused... The goal is to build links like the old days, except only use unique content, diversify your pages, and anchor text?
Sound about right?
Or, should I only create content on my site?
Thanks in advance for your time and advice!!
Sincerely,
Tyler Abernethy
-
In our industry we have noticed a lot of competitors have been creating info sites and plugging them with content, then linking back to the site they want to push higher in rankings.
You are really lucky that these guys are not so smart. When they build an info site with a store you better start prayin'.
-
The problem with my industry is the whole idea of link bait isn't very lucrative. There are no bloggers either, so guest blogging also isn't a very good option. Seems to me like the best thing I can do is just publish content!
I like these types of niches where there are very few sources of links. So, when you do earn a link it is really really valuable!
That's where I use a content attack and create "how to use it".... "how to select it"..... "how to fix it".... posts for lots of different products. Competition might be numerous but they are usually weak - and typically none of them have what it takes to do the substative writing needed to make their site stand out.
My retail sites generally have more information pages than sales pages.
**So, publish a lot of quality content? LOL, sounds like that's right up Google's alley. **
Yep. Some people have been doing this for years. And lots of people wish that they had done that too.
Where do you publish your content.
I publish it on my site. I don't give anything that I write away. Far too valuable to give away.
-
In our industry we have noticed a lot of competitors have been creating info sites and plugging them with content, then linking back to the site they want to push higher in rankings. If you have loads of content, maybe make a couple or few wordpress info sites specific to your industry, then link back to your main site.Maybe even make one a blog, allow comments and visit and post to other blogs to gain some traffic to your blog site.
That should not be your only focus seo wise, but should be a very good compliment to it. Add in some social media and I think that would get you going in the right direction.
-
I really think the linkbuilding world is crashing down for many SEOs. It used to be that you could build some directory links, perhaps buy a couple of links and do a few other relatively simple things and in many niches you could do relatively well at ranking a website.
With the recent changes in Google, more and more, content is becoming important. But, it's not just a matter of creating new content. You still need to have skill in promoting that content.
I think the successful SEOs of this age are ones that can do some creative thinking to come up with content ideas and then be able to network well to get those ideas in front of other websites and get them linking to their site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Slideshare - Links within
Hi Guys I am going to be putting some powerpoint presentations up over time. I have a couple of questions regarding slideshare. If I add links to the slideshare are these crawl able by Google etc...? If I places the powepoint presentation on our website and slideshare would this be counter productive i.e duplicate content? Love to here your suggestions.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Yoast local landing...posts?
Hey Moz squad. I do some seo work for a multi location locksmith and garage door service. On our locksmith website - We just use regular word press landing pages for all of our different city cities. (btw if anyone has a good site architecture tips blog they know about, Send it my way!) So with our Garage door site, we bought the yoast local plugin. And it wants to make our locations Blog posts instead of pages. NOW what do you guys think. Does it matter? I know I have less control on how a blog post looks. But I'm just looking for different opinions. Thanks loves.
Intermediate & Advanced SEO | | Meier0 -
Link Brokers Yes or No?
We have a client who has asked us to talk to link brokers to speed up the back linking process. Although I've been aware of them for ages I have never openly discussed the possible use of 'buying' links or engaging in that part of the industry. Do they have a place in SEO and if so what is the MOZ communities thoughts?
Intermediate & Advanced SEO | | wearehappymedia0 -
Link Building
I have to develop a strategy for link building. The SEO guy I have been speaking with has started putting links on .edu sites etc . To me - this "stinks" of manipulating the search engines - which I know we will get stung by at some point. I hope this isn't standard practice - but I don't know what the best way to improve rankings in terms of links etc. We sell health products and are starting to put out 3-4 high quality articles per week. Ideas? Kind Regards Martin
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
What Link building Strategies should adopt after hummingbird update?
I need to know that what Link Building or SEO Strategies should be adopt after latest hummingbird update. I am really much confuse about it. Kindly Help. Thanks
Intermediate & Advanced SEO | | irfan200120 -
Planning a Link Building Campaign: Which keywords to focus on?
Okay, so looking at my ranking tab for my campaign. It shows the increase in traffic from my keywords, ranks, etc. My goal is to increase traffic, thereby sales. I am trying to plan a link building campaign (aside from the onpage optimization) and get as many keywords within the top 10 as possible: Do I start focusing on a certain number of keywords that are on page 2 (lets say 10) and try to build links to get them within the top 10. Then pick another 10 keywords? Do I pick a variety of keywords from various pages? What is the smartest way of trying to optimize campaign keywords as far as linkbuilding?
Intermediate & Advanced SEO | | inhouseseo0 -
My site links have gone from a mega site links to several small links under my SERP results in Google. Any ideas why?
A site I have currently had the mega site links on the SERP results. Recently they have updated the mega links to the smaller 4 inline links under my SERP result. Any idea what happened or how do I correct this?
Intermediate & Advanced SEO | | POSSIBLE0 -
Do outbound links matter?
The value of inbound links is clear but do the number of outbound links matter when it comes to SEO and search engine rankings?
Intermediate & Advanced SEO | | casper4340