Ideas needed for onsite SEO
-
Hi,
What sort of activity 'onsite' should I be doing to increase SEO?
I was thinking of a FAQ's section with 1 anchor text link in the body of the answer going back to my target page.
Will the increase in content along with the anchor text inside of it help increase SERP's?
I was also thinking maybe use the keyword tool to find search queries which revolve around questions with high search so for example 'How to change a tyre' answering this question in my FAQ's section and running PPC to it, then wrapping lots of sharing tools around it in the hope it generates some social signals.
Anyone got any hidden onsite gems they think might help?
Cheers
-
cheers
-
To keep things on topic I will respond in the other Q&A to that question.
-
Very useful and yeah I can see that.
One thing you got me looking at indirectly is your Author exposure in the SERP for google+.
I've asked a question here, which you might be able to answer - http://www.seomoz.org/q/smashing-magazine-seo-article-today-question-about-a-few-things-in-it
Either way thanks for the insight, makes things a little clearer.
-
What im looking for is ideas really on thing I can do after the basics which can help, like the idea I had.
There are an infinite number of ideas which can work. It's not only the idea but in the way it is implemented and supported that make the difference. That is why something which does not work at all on Site A may work amazingly well on site B.
As an example, someone reads "adding a blog to your site will help you rank better and receive more traffic". Accordingly, they add a blog to their site and a month later they see no benefits. The site owner then believes it was bad advice. Next, the site owner asks why he is not receiving the benefits from his blog and then he is informed he needs to add content to the blog. So he adds content in the form of 500 word blurbs about various topics and still does not receive a benefit. At this point he gives up.
Going back to your question "I was also thinking of capturing user feedback and adding this also to the website where relevant, but does this kind of activity help SERP's?" If you write high quality content on current topics which are relevant to users, then yes accepting any form of user feedback such as comments is exceptionally helpful.
I know it helps CRO so it's a good idea anyway but from a purely ranking factor does it have positive effects?
Absolutely! Go to Google.com and search for the following keyword without the quotes: "Ryan's response about removing spammy links for a client". If you notice the first result is a link to a blog article I wrote. The keyword text is not found anywhere in the article. It comes from the first comment Keri made. This example is just a fast one I grabbed but hopefully you get the idea. Your users may offer helpful comments which can generate new traffic that you otherwise would not rank for. Additionally, the comments can further support your article. Both have ranking and traffic benefits.
-
Thanks Ryan, always a good response.
All the things you mentioned I do as the basics, alt tags, canonical domain, w3 validate, css sprites, trying to keep load time to a minimum etc.
What im looking for is ideas really on thing I can do after the basics which can help, like the idea I had.
I was also thinking of capturing user feedback and adding this also to the website where relevant, but does this kind of activity help SERP's, I know it helps CRO so it's a good idea anyway but from a purely ranking factor does it have positive effects?
One thing you did mention which interests me is site architecture, a lot of positive stuff on silo structures and the impact on SERP's but I have never done it so I just don't know.
Any feedback on your experiences with Silos? Doesn't look to user friendly in my opinion.
Cheers
-
In my opinion the first and most impactful change a site owner can make to improve SEO is to fully examine their website architecture. There are a lot of poorly developed sites out there. Try to incorporate all HTML and SEO best practices in your website. A few examples:
-
Do users log in to your site for any reason such as make a purchase or leave comments? Embrace social logins. A service such as Janrain is fantastic! It allows users to register and log in with a simple click of their mouse rather then the clumsy process of choosing a user name, password, entering e-mail, etc.
-
Automate internal linking in a similar manner to Wikipedia
-
Review the code of your site. Use http://validator.w3.org/. A site does not necessarily have to be perfect, but if you do have errors in your code, there should be very few and an experienced developer should be thoroughly aware of each one and be able to state with confidence the error will not impact web crawlers, nor your site's presentation in various browsers or devices
-
make sure all your images use ALT tags and are named appropriately
There are literally dozens if not hundreds of other suggestions along these lines, but the above should get you started.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are long URLs bad for SEO?
Hi, I would like to know how bad is the long URLs that I have on my website. At the moment we have 543 long urls and I was wondering how big is the impact in my SEO. Thank you
Link Building | | Blind_Foundation3 -
Should I dicard them in my SEO estrategy?
Hi there! Some of you guys told me that I shouldn't concede too much priority to the directories in my linkbuilding stratregy. But should I incorpore it (In case it has a little impact in SERPs) or directly discard it as it has NO influence at all, what would it be more important quantity or quality? Could it have more impact a directory with PR 7 as 100 directories of PR 3 or below? Thanks
Link Building | | juanmiguelcr0 -
Will this Blog Tool hurt our SEO
Hi, We have come across this tool that we are considering using for some of our blog posts. We will still continue posting our own post blogs weekly, we will just use this if we come across anything interesting. Our concern is it will produce duplicate content from other sites. We are very new to blogging. https://home.passle.net/ Will this hurt our SEO? Will it improve it? Or will it make no difference? All thoughts welcomed please. Thanks Andrew
Link Building | | Studio330 -
Is blog commenting still useful for SEO, post Panda and Penguin?
One website I checked is ranking well on Google. Upon checking its backlinks, I found that most of them are blog comments. Is blog commenting still valuable? Anyone encountered any recent problem (ranks gone down, etc)? Are there any specific strategy to blog commenting these days? Thanks!
Link Building | | AgentsofValue0 -
Should I become a regular contributor to help my SEO link building?
I've been offered the opportunity to contribute to a blog as often as I want and have a link included at the bottom of each post. Will this be much help to me in my link building SEO campaign? As I understand it more links from different root domains are what really count? So 20 links each from a different site is more valuable that 20 links from one site? Should I take up this opportunity or are my efforts best spent elsewhere?
Link Building | | SamCUK0 -
How can a not so passionate subject get links? Need ideas?
Our client owns a very big pest control site. They are competing with pestmall, orkin, terminex to name a few. Almost all of there competitors are spamming like crazy. For some of their competitors it is working. They get natural links very slowly. Maybe 1 natural link every week. How can a not so passionate subject get links? Here was my ideas. Offer a tool to pest control sites for a link in return. The flaw is most pest control company owners are not tech savy and if they are they have hired it out. I just really need some ideas. Thank you.
Link Building | | OxzenMedia0 -
SEO Over-optimization
How do you know when your doing too much SEO? Started back on a couple of sites in which I had done very little to no Seo. Dont want to get an over-optimization penalty.
Link Building | | veed230 -
Social Bookmarking as part of an SEO strategy?
Hi all, I was wondering on my commute to work this morning the effectiveness of Social Bookmarking as part of a SEO campaign. The sites I work on generally have the social bookmarking widgets and they do get used by website visitors. In addition to this we also bookmark our sites, new articles and other new content within the top 5 social bookmarking sites. This is all done as part of a wider social strategy. But could I be spending my time better else where? Whats everyones thoughts on Social Bookmarking and do you incorporate it in your SEO campaigns? Cheers Aran UPDATE: I note that SEOmoz Q&A only have Tweet, Like and Stumble...
Link Building | | Entrusteddev0