Where is the best place for Landing Pages to reside on the Home Page?
-
On this site http://www.austintenantadvisors.com/ I have my main landing pages listed in the navigation under "Types".
The reason why I did this is because I am not sure where to insert those on the home page where it does not look spammy to Google and looks natural for users.
Obviously they need to appear somewhere on the home page for Google to be able to continue crawling and indexing them.
Any thoughts or suggestions would be appreciated.
-
Also, Would love to hear your thoughts on Title Tags? I know the best practices that SEOmoz suggests, however One expert I spoke with recently in local search and google places believes that putting your company phone number in the title tag helps get local rankings with blended search (both organic and google places)
They also say that Google still credits title tags longer than 60 characters. G may not show the full title tag however users are still getting credit for them even if longer than supposed to be.
Below are 3 examples that the expert mentioned above suggested.
Austin Office Space 78701 | Commercial Real Estate 512-861-0525 | Search Rent and Lease Listings In Austin TX
Austin Office Space For Rent - 512-861-0525 - Find Retail and Commercial Property For Lease in Austin TX
Austin Office Space (512) 861-0525 - Find Commercial Real Estate Property For Lease in Austin Tx
What are your thoughts? I am looking for guidance on a good HOME page title tag to use for the website www.AustinTenantAdvisors.com
-
Hi Mark,
Thank you for the comments and suggestions!
What do you mean by this one? "if you are focused on commercial real estate listings, you might have it as a listing for commercial real estate offer under the sitemap"
Create another page?
I already have a landing page for commercial real estate.
One ongoing challenge I have had is what is the best title tag for the Home page since it is the catchall? I have landing pages for the other types of space that I deal with.
-
Nathan-
I like the site. You did a nice job......Lots of content and some calls to action....solid job.
You seem to be a little off track with your question.Your landing page doesn't need to be somewhere on the home page for google to crawl it. It needs to be properly indexed in the XML sitemap.
Take 2 steps back and make sure you understand whats important. The landing page is to provide the client or potential client with an opportunity to decide if they are interesting in your company after they do a search and end up on your landing page from organic or paid listing. In that process, Google and other search engines will create a quality and relevance score for their search terms that they entered. That is based on your landing page content and keywords first and then your overall site. The higher the quality score and relevance for those keywords the lower your cost per click will be with PPC and the better you will show up in organic search. So first make sure your landing page has quality content that is keyword rich.
Second, make sure it is indexed properly in the overall site....if you are focused on commercial real estate listings, you might have it as a listing for commercial real estate offer under the sitemap. Make sure it is lumped together with other similar content so you will get the seo value from it for the overall site as well as the landing page value.....
Hope this makes sense. Good luck.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you build links to this page?
Hi i have ecommerce store and currently we are looking to build links to category pages like: http://www.theiconic.com.au/womens-clothing-dresses-party-dresses/ What are some natural ways to build links to a page like this? Our SEO agency has done guest posting and forums but these are not natural link building methods and against Google policy. Any suggestions on how to build natural links to these pages? Cheers.
Intermediate & Advanced SEO | | wozniak651 -
Will Reducing Number of Low Page Authority Page Increase Domain Authority?
Our commercial real estate site (www.nyc-officespace-leader.com) contains about 800 URLs. Since 2012 the domain authority has dropped from 35 to about 20. Ranking and traffic dropped significantly since then. The site has about 791 URLs. Many are set to noindex. A large percentage of these pages have a Moz page authority of only "1". It is puzzling that some pages that have similar content to "1" page rank pages rank much better, in some cases "15". If we remove or consolidate the poorly ranked pages will the overall page authority and ranking of the site improve? Would taking the following steps help?: 1. Remove or consolidate poorly ranking unnecessary URLs?
Intermediate & Advanced SEO | | Kingalan1
2. Update content on poorly ranking URLs that are important?
3. Create internal text links (as opposed to links from menus) to critical pages? A MOZ crawl of our site's URLs is visible at the link below. I am wondering if the structure of the site is just not optimized for ranking and what can be done to improve it. THANKS. https://www.dropbox.com/s/oqchfqveelm1q11/CRAWL www.nyc-officespace-leader.com (1).csv?dl=0 Thanks,
Alan0 -
Exact match .org Ecommerce: Reason why internal page is ranking over home page
Hello, We have a new store where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else? It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this. We have very few backlinks. Thanks
Intermediate & Advanced SEO | | BobGW0 -
Pagination and View All Pages Question. We currently don't have a canonical tag pointing to View all as I don't believe it's a good user experience so how best we deal with this.
Hello All, I have an eCommerce site and have implemented the use rel="prev" and rel="next" for Page Pagination. However, we also have a View All which shows all the products but we currently don't have a canonical tag pointing to this as I don't believe showing the user a page with shed loads of products on it is actually a good user experience so we havent done anything with this page. I have a sample url from one of our categories which may help - http://goo.gl/9LPDOZ This is obviously causing me duplication issues as well . Also , the main category pages has historically been the pages which ranks better as opposed to Page 2, Page 3 etc etc. I am wondering what I should do about the View All Page and has anyone else had this same issue and how did they deal with it. Do we just get rid of the View All even though Google says it prefers you to have it ? I also want to concentrate my link juice on the main category pages as opposed being diluted between all my paginated pages ? - Does anyone have any tips on how to best do this and have you seen any ranking improvement from this ? Any ideas greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
My landing page changed in google's serp. I used to have a product page now I have a pdf?
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
Intermediate & Advanced SEO | | KenyonManu3-SEOSEM0 -
Blocking Pages Via Robots, Can Images On Those Pages Be Included In Image Search
Hi! I have pages within my forum where visitors can upload photos. When they upload photos they provide a simple statement about the photo but no real information about the image,definitely not enough for the page to be deemed worthy of being indexed. The industry however is one that really leans on images and having the images in Google Image search is important to us. The url structure is like such: domain.com/community/photos/~username~/picture111111.aspx I wish to block the whole folder from Googlebot to prevent these low quality pages from being added to Google's main SERP results. This would be something like this: User-agent: googlebot Disallow: /community/photos/ Can I disallow Googlebot specifically rather than just using User-agent: * which would then allow googlebot-image to pick up the photos? I plan on configuring a way to add meaningful alt attributes and image names to assist in visibility, but the actual act of blocking the pages and getting the images picked up... Is this possible? Thanks! Leona
Intermediate & Advanced SEO | | HD_Leona0 -
Don't want to lose page rank, what's the best way to restructure a url other than a 301 redirect?
Currently in the process of redesigning a site. What i want to know, is what is the best way for me to restructure the url w/out it losing its value (page rank) other than a 301 redirect?
Intermediate & Advanced SEO | | marig0 -
Rankings for Home vs. Internal Pages - Potential 301?
Hi everyone: A site I'm working with until recently was ranking page 1 for its primary keyword. For the last month, they've dropped to page 4. One thing we've noticed is that the page that is ranking is an internal page (http://www.example.com/keyword-string) and at this point, everything ranking above us is ranking based on the root domain (http://www.competitor.com). We've eliminated Panda, penalties, and any other obvious causes for the drop in rankings. We have similar or better page rank, external links, domain trust, etc. in comparison to the sites still ranking page 1. We think this may be part of our problem. Has anyone else dealt with this? What did you do to change it and how did it work? We're considering eliminating the existing internal page and 301'ing to the home page. The keyword in question is the core of the business, so this is a natural change, but we're loath to lose years of investment in promoting the internal page. Also, the site was originally optimized with the primary keyword throughout (appears in META tags, headers on multiple pages). How important is it to clear these out to make Google see the home page as most relevant? Thanks!!
Intermediate & Advanced SEO | | kdcomms0