Website layout for a new website [Over 50 Pages & targeting Long Tail Keywords]
-
Hey everyone,
We are designing a new website with over 50 pages and I have a question regarding the layout. Should I target my long tail keywords via blog pages? It will be easier to manage and list and link out to similar articles related to my long tail keywords using a word press blog.
For this example - lets suppose the website is www.orange.com and we sells 'Oranges'
Am I going about this in the right way?
Main Section:
Main Section 1 : Home Page - Keyword Targeted - Orange
Main Section 2 : Important Conversion page - 'Buy oranges'
Long Tail Keyword (LTK) 1:
- Subsection(SS):
- www.orange.com/blog/LTK1/SS1
- www.orange.com/blog/LTK1/SS1a
- www.orange.com/blog/LTK1/SS1b
Long Tail Keyword (LTK) 2:
Long Tail Keyword (LTK) 3:
Subsection(SS):
All these long tail pages and sub sections under them are built specifically for hosting content that targets these specific long tail keywords.
Most of my traffic will come initially via the sub section pages - and it is important for me to rank well for these terms initially.
_E.g. if someone searches for the keyword 'SS3b' on Google - my corresponding page www.orange.com/blog/LTK1/SS3b should rank well on the results page. _
For ranking purposes - will using this blog/category structure hurt or benefit me? Instead do you think I should build static pages? Also, we are targeting more than 50 long tail keywords - and building quality content for each of these keywords - and I assume that we will be doing this continuously. So in the long term term which is more beneficial?
Do you have any suggestions on if I am going about this the right way?
Apologies for using these random terms - oranges, LKT, SS etc in this example. However, I hope that the question is clear. Looking forward to some interesting answers on this! Please feel free to share your thoughts.. Thank you!
Natasha
-
Thank you! Great info.. Shall follow what you suggested! Thanks again!
-
I would utilize WordPress for the domain and use Pages as they override categories so you could loose one directory level of depth.
This would allow you to have a structure one level higher than what your current longtail landers are.
You would create your categories based on your longtail keywords and then create a page that is named the same as your category. This way you could have your static lander for the top level of the long tail such as "red monkeys" and then use posts to target "red monkeys with tails" and "red monkeys without tails" and "red monkeys with randfish".
You could go all page rank sculpty with your navigation but then SEO Theory would hunt you down and shake you.
My 2 cents.
So:
domain.com = domain.com/main-section-1/ Set to Homepage
domain.com/main-section-2/ Category Overwritten by Page
domain.com/LTK1/SS1 Category Overwritten by Page > Post
domain.com/LTK2/ Category Overwritten by Page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New websites issues- Duplicate urls and many title tags. Is it fine for SEO?
Hey everyone, I have found few code issues with our new website and wanted to see how bad those problems are and if I have missed anything. If someone can take a look at this and help me it would mean the world. Thank you. all! We hired an agency to design a new site for us and it's almost ready, but the other day I found some problems that made me wonder if this new site might not be as good as I thought and I wanted to ask you to take a look at the code and possibly help me understand if from SEO prospective it is sound. But I really want someone who understands SEO and web design to look at our code and point out what might be wrong there. Here is a link to the actual site which is on a new server: http://209.50.54.42/ What I found few days ago that made me wonder something might not be right. Problem 1. Each page has 3 title tags, I guess whatever template they are using it automatically creates 3 title tags. When you do " View Page Source" For example on this url: http://209.50.54.42/washington-dc-transportation when you view the code, the lines Lines 16,19 and 20 have the title tag which in my opinion is wrong and there should only be one. Could this hurt our SEO? Problem 2. Infinite duplicate urls found All following pages have INFINITE NUMBER OF DUPLICATE URLS. EXAMPLE: http://209.50.54.42/privacy-policy/8, http://209.50.54.42/privacy-policy/1048, http://209.50.54.42/privacy-policy/7, http://209.50.54.42/privacy-policy/1, http://209.50.54.42/privacy-policy you can add any type of number to this url and it will show the same page. I really think this 2nd problem is huge as it will create duplicate content. There should be only 1 url per page, and if I add any number to the end should give a 404 error. I have managed to find these 2 issues but I am not sure what else could be wrong with the code. Would you be able to look into this? And possible tell us what else is incorrect? I really like the design and we worked really hard on this for almost 5 moths but I want to make sure that when we launch the new site it does not tank our rankings and only helps us in a positive way. Thanks in advance, Davit
Intermediate & Advanced SEO | | Davit19850 -
Conundrum with brand new website keywords...
I'm working with on a website for an app called BetterRX. There's a prescription card called BetterRX Card. Our domain is Better RX.com and the card is BetterRXCard.com. "Better RX" as a brand search is dominated by prescription discount cards, with Good RX being the most dominant. Any suggestions on how to go about mixing optimization for brand as well as the app?
Intermediate & Advanced SEO | | sickle3110 -
301ing Pages & Moving Content To Many Other Domains
Recently started working with a large site that, for reasons way beyond organic search, wants to forward internal pages to a variety of external sites. Some of these external sites that would receive the content from the old site are owned, admin'd and/or hosted by the old site, most are not. All of the sites receiving content would be a better topic fit for that content than the original site. The process is not all at once, but gradual over time. No internal links on the old site to the old page or the new site/url would exist post content move and 301ing. The forwarding is mostly to help Google realize the host site of this content is not hosting duplicate content, but is the one true copy. Also, to pick up external links to the old pages for the new host site. It's a little like domain name change, but not really since the old site will continue to exist and the new sites are a variety of new/previously existing sites that may or may not share ownership/admin etc. In most cases, we won't be able to change any external link pointing to the original site and will just be 301ing the old url to the contents new home on another site. Since this is pretty unusual (like I wouldn't get up in the morning and choose to do this for the heck of it), here are my three questions: Is there any organic search risk to the old site or the sites receiving the old content/301 in this maneuver? Will the new sites pick up the link equity benefit on pages that had third party/followed links continuing to point to the old site but resolving via the 301 to this totally different domain? Any other considerations? Thanks! Best... Mike
Intermediate & Advanced SEO | | 945011 -
Why has my home page replaced my sub-category page for set of keywords? Happened 2x in last 2 weeks for day or so only to fix itself. What is going on?
Today I noticed a really weird problem. Our LED Step Lights page (https://www.pegasuslighting.com/led-step-lights.html) has been replaced in the search results with our home page. See screenshot below. As I started to research what was going on, I noticed that this same thing must have happened on January 26 and 27 because in my Analytics I can see that our LED Step Lights sub-cat page had a sudden drop in traffic on those two days only to bounce back again on the 28th. See screenshot below. Our LED Step Lights page has had no changes in content, meta information, or anything in months. We have done no recent link building to this page in years. I don't understand what is going on. This is a popular page for us generating decent traffic. I really don't understand what is going on or even how to try and resolve this problem. I checked our Search Console. No messages. No manual web spam actions. Nothing to suggest that anything is going on except for the weird drops in traffic. Has anyone ever seen this happen before? Does anyone have any ideas as to what may be going on? serp-led-step-lights.png organic-traffic-drops.png search-console-led-step-lights.png
Intermediate & Advanced SEO | | cajohnson0 -
Why my website disappears for the keywords ranked, then reappears and so on?
Hello to everyone. In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on. Here's the chronicle of the last days: 12/6: message in GWT: Improvement of the visibility of the website in search. 12/6 the website disappears for all the keywords ranked 16/6 the website reappears for all the keywords ranked with some keywords higher in ranking 18/6 the website disappears for all the keywords ranked 22/6 the website reappears for all the keywords ranked 24/6 the website disappears for all the keywords ranked... I can't explain this situation. Could it be a penalty? What Kind? Thank you.
Intermediate & Advanced SEO | | emarketer0 -
Do I redirect pages that no longer appear on the website?
Here is an example of the link that is no longer on the website (Broken link) http://www.weddingrings.com/item.cfm?str_shortdesc=UNIQUE The broken link was fixed to : http://www.weddingrings.com/item.cfm?str_shortdesc=UNIQUE CARRE CUT DIAMOND ETERNITY BAND&str_category=Diamond-Bands-and-Gold-Rings&grouping_id=9&category_id=21&int_item_id=6884 Would I still need to redirect the old broken link to the new fixed one using 301 redirect?
Intermediate & Advanced SEO | | alexkatalkin0 -
Long tail rankings
Hi everybody. We've been working with http://www.lawnmowersdirect.co.uk/ for some time now. Rankings for broad terms such as 'lawn mowers' and 'lawnmowers' are superb, and we're pretty happy. Bizarrely though, rankings for products are very poor. For example this page - http://www.lawnmowersdirect.co.uk/product/honda-hrg465sd - is currently 17th for 'Honda HRG465SD IZY'. We've done lots of work onsite, clearing up duplicate content, improving copy and tidying up URLs. However, none of this seems to have had a major impact on the product pages. Any suggestions would be much appreciated!
Intermediate & Advanced SEO | | Blink-SEO0 -
Are there new updates in Google Panda? Please help review my website...
My site have significantly went down in google ranking today. Is there a recent update with regards to google panda? Also, please help me review my website for possible errors so I may apply the necessary changes for my site to recover. Here is my url: http://www.homeescapade.com Thanks and God Bless
Intermediate & Advanced SEO | | Trigun0