On blog structure and topic [Advanced]
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What if you run a university website with 20 faculties, how would you approach building a blog for them?
- Would you do it like most universities do - put all blogs in a subdomain and each individual faculty in a subfolder. Like this: https://blogs.monash.edu/
- Would you put the blog in a subfolder and create categories for each faculty - like Mashable does for tech, entertainment, etc.
- Or, create separate subfolders for each faculties?
- If you have other ideas, please share.
For argument's sake, the goal of the blog(s) is to generate leads. It's part of a larger content marketing effort and they want to maximize the blog's SEO benefit.
And by the way, please state what you think are the advantages/disadvantages of your chosen option.
Thanks!
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This is a difficult question because the buy-in of the authors (faculty) matters. What you really want is that each blog created is regularly updated with good, fresh, vibrant content. If only 1 of the 20 faculty members is actually going to blog regularly, you will probably want to create a single blog and have them post to various categories. Otherwise, you will end up with one regularly updated blog and a ton of dead ones.
If you have good buy in, I would create blogs on a category basis. It is highly unlikely that these blogs will be accessed by people looking for the faculty members specifically, so they don't each need their own blog.
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