Anchor text diversity - post penguin.
-
Hi,
It seems that achor text diversity is hugely important post penguin but what's the best strategy? What kind of anchor text should I be going for? As I understand it more that 60% of links with the keywords in trigger a google flag. For example are the following good examples for the term 'wedding singer'?
local wedding singer, best wedding singer, wedding singer website, hire wedding singer.
Would these cause triggers in google as all contain the keyword 'wedding singer'?
Or should I be going for:
click here, visit us, listen now, view a profile
Obviously these words don't contain the anchor text 'wedding singer' but with a few exact match #wedding singer' anchor texts and good on page SEO will this mix give better results?
-
I think for a start you need to not worry about percentages or nit-picking over calculations. Here are some basic principles
- Firstly make sure your website itself is great and that your content reads well for human beings, then perform your on-site optimisation to make sure the site is primed for your choice of keywords. In my view, if you've selected your keywords, your on-page optimisation has to be the next step - because any visitors you are bringing into your site from search must be engaged and interested. Get some colleagues/friends to read it through.
- Then begin your link-building. Make sure you have a range of type of link - editorial posts, reviews or relevant articles you've written, some directories maybe, get engaged into some relevant communities to what you do - have you exhibited at a wedding fair? Then see if the venue organisers list their exhibiters and get listed.
- You will need to have a good proportion of links with your target anchor text - but they must be in-context, so worry about that aspect on the sites you have the most control over - i.e. doing an article on a wedding blog about selecting the right music for your wedding. If link building is done 'naturally' then the range of anchor texts will come as different sites will link to you in different ways.
- Some may allow keyword-rich anchors
- Some will be business name
- Some will be 'Website'
- Some will be your website URL etc etc
- Google in particular likes brand value - so ensure you are building awareness of your brand through all your marketing activities, through online and offline means.
So build a strategy for your link building but make sure the keyword range is broad and steer clear of 'best wedding singer' unless you've got sufficient awards or something that merits the title.
Oh and one final thing might be to grow your own website with relevant information or helpful articles, or even different styles of singing you do. Some couples may want a romantic wedding singer or a 'fun, jazzy' one. You could easily broaden your keyword appeal by not limiting all your keywords to 'wedding singer'-oriented ones.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor text or inbound link keyword limits
With google's new algorithm, websites can get punished for keyword stuffing or too many of certain back links...so my question is, is there a limit on the keyword/anchortext used for a website containing a keyword you want the website to rank with?
Link Building | | SeobyKP0 -
Other than social media, where are good places to post content from ones website?
I am trying to build links with my content. I always post to social media (Twitter, Facebook, Google + and sometimes Stumble Upon) What are other good choices that may have more staying power?
Link Building | | donsilvernail2 -
Posts and Page linking
Can I link from the post to page? I read on semoz that in order to avoid crazy linking I should not link from a post everywhere. Is it ok to link from some post which is in a category to a page?
Link Building | | VillasDiani0 -
Guest posts on sites you buy advertising with?
What are your thoughts about the following scenarios. Scenario 1: You purchased a banner ad on a site for $50. Then you notice that the site accepts guest posts and you contribute a guest article which has a followed link. Scenario 2: You pitch a guest post to a blog and they say sure but first pay us $50. You say, I can't pay for links but how about I buy an ad spot for $50 instead in appreciation of you reviewing by submission. Scenario 3: You pitch a guest post to a blog and they say sure but it will cost $50 to be published. You say sure and pay them. Which of these would go against Google's guidelines and be considered a paid link? It seems like they are all buying links to a different degree, but they would all be indistinguishable to Google.
Link Building | | ProjectLabs1 -
Links under Rich Snippet Text?
I was curious how certain sites have links under their rich snippet texts? is it from google authorship? iaNqX.jpg
Link Building | | Modbargains0 -
Is it safe to do a lot of links to a new post on an old domain?
Hi, I was wondering as far as being aggressive in link building can you add a lot of links to a new post on an aged domain? How many would you say is too much for the new pages if the over all domain has about 40k links? I am just wondering of a safe round about number monthly that can be done although I do realize this is site specific. I would trust your best guess. Thanks, ~JImmy
Link Building | | dreamfire0 -
Is there any tool in/or out of SEOMOZ where we can check anchor texts for internal/external links for a website?
I just want to check anchor text of all the links for a specific URL within a website
Link Building | | merkal20050