2-stage 301 redirects
-
Dear colleagues, I have quite an unusual situation with one of my client's websites, and I could use an advise from someone who experienced the same circumstances: They are currently planning on launching a new site under the same domain (by September), when several key current pages are intended to be replaced with new equivalent pages under new URLs. So far it's pretty simple, BUT - due to a merger with another company they will be migrating their entire website to a different domain within a year. My question is - what would be the optimal solution for redirects? We are considering a 301 from the current pages to the new pages under the same domain, and once the new domain is activated - aside from defining 301 redirects from the new pages under the same domain to the new domain, we will cancel the original 301 from the old pages to the new pages on the same domain, and instead define new 301 for those pages to the new domain. What do you think? Is there a better solution - like using 302 redirects for the first stage? Has anyone tried such a procedure? Your input will be highly appreciated! Thanks in advance, Omer
-
Thanks Sha! that was incredibly useful
-
URL rewrites effectively change nothing from the SE point of view - the URL stays the same in the browser & the server just loads the alternative page content.
By the same token, just using 301's for both stages as Stephen suggested is not going to create a problem for the domain either, UNLESS there is already a chain of 301 redirects behind the existing domain.
If your client is super concerned about adding more than one 301 redirect, they might know something that you don't. Matt Cutts talked about chaining 301's together in this webmaster video.
Hope that helps,
Sha
-
Great, thanks!
Have you had any experience with this process? My client is anxious about a sandbox effect on the final domain so I'm trying to be as safe as possible.
-
Yes, sorry...I tend to refer to them as "simple" rewrites because a lot of people get confused by the difference
Sha
-
Thanks Sha, that's a new perspective
Do you mean URL rewrites? Like the mechanism used to implement friendly URLs?
-
...or use simple rewrites (without a redirect statement) until you are ready to move the site and then apply 301 redirects as normal. Such rewrites simply serve the alternative page content when a request is made for the target URL.
Sha
-
Pretty standard. Just 301
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Question - issue
A while back we had a 'bleed' on one of our sites, which basically meant one of our sites started to leak across pages to another and that site started to rank for the same pages and now we have hundreds of pages ranking for urls that do not exists. It's hard to explain, bare with me. If you were to click on the cached view in Google for the ranked page it would show you the main site, but if you were to click it as usual, then you would be taken to the site but a 404 would show as the intended page was not for that site. We believe we fixed the 'bleed' and have setup 301s for all the affected pages to go to the home page for the site it affected. But these pages have not been removed from Google, which we thought a 301 would do. So we still have hundreds of pages being ranked but are redirected to the home page. Why hasn't these pages been removed?
Intermediate & Advanced SEO | | JH_OffLimits0 -
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
Huge httaccess with old 301 redirects. Is it safe to delete all redirects with no traffic in last 2 months?
We have a huge httaccess file over several MB which seems to be the cause for slow server response time. There are lots of 301 redirects related to site migration from 9 months ago where all old URLs were redirected to new URL and also lots of 301 redirects from URL changes accumulated over the last 15 years. Is it safe to delete all 301 redirects which did not receive any traffic in last 2 months ? Or would you apply another criteria for identifying those 301 that can be safely deleted? Any way to get in google analytics or webmaster tools all 301 that received traffic in the last 2 months or any other easy way to identify those, apart from checking the apache log files ?
Intermediate & Advanced SEO | | lcourse0 -
Redirect HTTP to HTTPS
Hello, Simple question - Should we be redirecting our HTTP pages to HTTPS? If yes, why, if not, why? Thanks!
Intermediate & Advanced SEO | | HB170 -
For a mobile website, is it better to use a 301 vs. a 302 redirect?
We are vetting a vendor for our mobile website and they are recommending using a 302 redirect with rel=canonical vs. a 301 redirect due to 301 caching issues. All the research I've done shows that a 301 is by far the better way to go do to proper indexing, which in turn will enhance our page authority. Thoughts on why a 302 would be a better fit than a 301 on our mobile site?
Intermediate & Advanced SEO | | seohdsupply1 -
Is there anything wrong with this 301 redirect?
I'll keep this one short and sweet 🙂 Many moons ago we used to have several different methods of sorting our products and this change in sort order was achieved by having ?dispmode=list or ?dispmode=grid after the product URL. Best part of a year ago we decided to scrap this feature and 301'd all the ?dispmode URL's back to the base URL. The funny thing is that Google don't seem to have dropped a single one of the old URL's from their index and a search for site:www.refreshcartridges.co.uk dispmode returns almost 8,000 results. This isn't a massive problem but I'd have expected in the past year they'd have picked up on a couple of the 301's and would have started removing the old results. I'd hate to think we were getting any kind of penalisation for duplicate pages. I know the answer to this question is going to be 'just be patient, the old results will disappear' but just to ensure we're not missing anything stupid. I'd really appreciate it if someone could check out www.refreshcartridges.co.uk/brother-c-223.html?dispmode=list to confirm there's nothing more we could be doing to get these old results removed from the index. Many thanks
Intermediate & Advanced SEO | | ChrisHolgate0 -
How important is having a 301 redirect?
Is having a 301 redirect a must for rankings when it comes to the www and non-www version of a site? I am on the bottom of page 1 for my main key phrases but I can't do a 301 redirect with my web host that I've been with for over a year. I've been considering changing web host (currently with Yahoo) but I also have concerns about transferring the site and the impact it might have because of the changing ip address. So my options are Stay Put Change Web host Which would you recommend?
Intermediate & Advanced SEO | | bronxpad0 -
Need advice on 301 domain redirection
Hello friends, We have two sites namely spiderman-example.com & avengers-example.com which sells the same product listed out under similar categories, since we are about to stop or put down the site “avengers-example.com” because we just want to concentrate in bringing up a single brand called spiderman-example.com. “Spiderman-example” has comparatively more visitors and conversion rates than ''avengers-example'' ie. 90 % more traffic and conversion. Avengers-example has a small fraction of loyal customers who still search for the brand-name & there are a hand-full of potential keywords those ranking on its own. So is it advisable to redirect Avengers-example to spiderman-example using 301-redirect? Will this help to gain any link-juice from Avengers-example? If so how can we effectively redirect between two domain’s with minimal loss in page authority & linkjuice to enhance ''spiderman-example''? Off beat:These names "Avengers" and "Spiderman" were just used as an example but the actual site names has no relation to the ones mentioned above.
Intermediate & Advanced SEO | | semvibe0