What is the importance of image file names and H1, H2 and H3 tags
-
Hello,
My client thinks they will get better rankings if we change the product image names to reflect the keywords for that page, is this true? I believe I just have to add "alt tags" but not sure now.
Also, they think its very important to have H1, H2 and H3 tags on each page. I thought this wasn't a big factor anymore. Is it?
Thanks
-
Hi John,
These issues do matter, but it's all down to your perception of 'big'. Changing the titles and the alt tags aren't going to send a site soaring to number one, but they will help as part of a focused SEO effort.
For the img tags; I wouldn't recommend simply adding the keywords into the alt tags. This looks spammy, and is no real help to anyone. Remember there are people out there who genuinely rely on these tags to enjoy a website. Make the alt tags contain genuine descriptions of the images, this will give a fuller and richer picture to the search engines, and it will help your visitors too. Win win.
In terms of how, just add alt="" to your tags. E.g:
Using the appropriate H1/H2 tags is a strong factor in terms of on-page relevence, but again these should be genuine editorial titles rather than keyword features solely for the search engines.
So yes, I would definitely say address these issues and tweak the site appropriately, but I would also recommend managing your clients expectations that these changes won't be the secret to success.
Thanks,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Bing also ignoring meta Keywords tags?
Hi, I originally asked about pros (or lack of them) when it comes to using meta keywords tags here https://moz.com/community/q/importance-or-lack-of-meta-keywords-tags-and-tags-in-drupal. It was most likely related to Google, I guess. Is that the same if it comes to Bing as few sources are not sure how this SERP consider using meta keywords tags and people only speculating. Anyone has any kind of "confirmed" responses or experience? Thank you in advance.
On-Page Optimization | | Optimal_Strategies0 -
Is it important to have a csv with high listing keywords?
I understand some digital marketing companies have a list of relevant keywords that are high ranking. I'm just curious why might they need it? I'm thinking about adapting this process into my companies marketing department, but I can't justify it if it is necessary. Could somebody care to explain why its important and an example when needed?
On-Page Optimization | | petmkt0 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | | shannmg10 -
Changing my title tags
My title tags always get changed, i label them correctly, no too long or short and they always get changed, any ideas?
On-Page Optimization | | benjaminmarcinc1 -
Description tag/ duplicate content.
Quick question - will Gg deem it duplicate content if I use the description tag text anywhere else in the on-page copy? Thanks, David
On-Page Optimization | | newstd1000 -
Will a new domain name help rankings
If I purchase a domain name that links to my site with the new domain name being keyword specific....will that help boost rankings in Google? Reason I ask is that a particular website always ranks higher than ours because of their domain name (keyword specific). They are currently not even "open" and they still manage to rank high. I checked for links with the seomoz tools but did not see any high links etc.. Thanks!
On-Page Optimization | | teachcsg0 -
Will unstyled bold tags help ranking
I intend using Bold tags to add emphasis but I don't want to
On-Page Optimization | | YGF
actually show bold words
so have amended by css. are the B tags enough to help with SEO or will my amended
CSS damage the effect? Many thanks,Sinead0 -
Meta Description Tags and Rankings
Hi there, I have a lot of pages set up on my site but most have no content. If I add the correct meta description tags to those pages, will that help rank for the root domain? I am slowly getting the content added for each page but wanted to see if I could boost rankings in the meantime. http://www.petmedicalcenter.com Example: most of pages under "Services" are blank. Thanks for the help!
On-Page Optimization | | PMC-3120870