Could you give me some advice to be ranked first
-
hi everyone,
i need some advice; i'm trying to get first in the organic result for the keyword "poltrona frau brescia" in google italy, i list below the latest action i've been taken on my site ( http://poltronafraubrescia.zenucchi.it
- i've just added the site into some directories
- i've just recived some inbound link from a few sites with the anchor text "poltrona frau brescia"
- i wrote some press release that links to the site
- i created a google plus profile
- i created a google places profile linked to the google plus too
actually i don't see the page authority going up but the authority is the same as the domain in wich the site is located.
my goal is to rank first, now the first position is owned by a site with no autorithy but with the exact keyword matching in the domain.
please gays give me some advice to get concrete results, only just a couple of things to follow...
it seems a little bit strage for you but i'm having some troubles with this aim....
thanks a lot,
Guido
-
Hi Guido,
Firstly I would perhaps look at changing from a subdomain to a subfolder e.g. http://www.zenucchi.it/poltronafraubrescia or http://www.zenucchi.it/poltrona-frau-brescia
There are, of course, certain situations where a subdomain is more appropriate but in your case I believe a subfolder would be more appropriate. You will find that the subfolder will benefit from the added authority of your domain whereas the current subdomain configuration means that you are losing valuable authority here.
I would also advise on having a good mix of brand anchor links as well as commercial i.e. have anchors containing Zenucchi or http://www.zenucchi.it as well as poltrona frau brescia.
Another thing I would look at improving is your on-page optimization. There are quite a few things you could improve so won't go through everything but I notice you don't have the key term 'poltrona frau brescia' in a h1 tag, maybe consider doing this.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirects Advice
We have many redirects in place - and sometimes 2 in a chain. Is there a recommended time you should have a redirect in place?
Technical SEO | | Caroline_Ardmoor0 -
Redirects Advice Please
Hi All, I have been approached by someone to look at their website who has seen a rank drop over the last week of around 15 places. On a quick look at their website I have seen what I am imaging could be the culprit as I imagine it will be creating a re-direct loop. However, i am not 100% with these things so would like some others opinions.com They have a wordpress website. There home page lets say https://theirsite.com/ They have an internal page built for a search term https://www.theirsite.com/keyword In wordpress they have set that page in settings to be the homepage. However, I looked on their server and via htaccess they have a 301 redirect from https://www.theirsite.com/keyword to https://www.theirsite.com/ So the questions are: 1. Could this be creating a loop? 2. The redirect was placed around a week before the rank drop. Could this possibly be the cause of the drop? 3. I am assuming that removing the 301 from htaccess is recommended? Thanks in advance for any advice
Technical SEO | | DaleZon0 -
Parked domain is first in search results
We have several brand related domains which are parked and pointing to our main website. Some of these websites are redirecting using a 302 (don't ask, that's a whole other story), but these are being changed. But it shouldn't matter what type of redirect they are no? Since there has never been any traffic and they are not indexed? But it seems that one of them was indexed: exotravel.vn. A search for our brand name or the previous brand name (exotravel and exotissimo) brings up this parked domain first! How can that be? The domain has never been used and has no backlinks. exotravel.vn is redirecting and I submitted a change of address weeks ago to Google, but its still coming up first in all brand name searches for exotissimo or exotravel.
Technical SEO | | Exotissimo0 -
Why my website sudden gone down its ranking?
From today morning my site rank down in Google search engine http://watchwrestling.co/ Most of the pages are on the top rank of google but now it gone how can i fix that issue
Technical SEO | | watchwrestling0 -
My site doesnt give any 404 error
Hi guyz, I've realized that when someone try to access some url that doesn't exist on my site, my site gives a custom 404 page but not give any 404 http status code.
Technical SEO | | atakala
It still give 200 http status code. My system is IIS based how can I solve it?0 -
Why my rankings slipped down a bit after January 20 ?
http://www.customgreekthreads.com/, we used to rank #1 or #2 for "Greek Apparel", "Greek Clothing" or "Greek Cloths" in google, but since January 21st 2013 (I guess it was after the google update), we started to rank down at around #8 or #9 for these keywrods. Other keywords have also slightly downgraded. Can you check what we might need to do to recover this or if we are doing anything wrong?
Technical SEO | | Plato820 -
Blog Ranking NOT home page main website?!
Hi, Our Blog (http://blog.thailand-investigation.com) is ranking for some of our major keywords but not our home page (http://www.thailand-investigation.com)!? Our blog is WordPress and our main website is HTML. It seems like the search engines consider that they are 2 separate websites!? When I check the incoming links to our website, I get also the blog links!!!??? Is it normal? Do I have to build a relation of some kind or write some code saying that it is our Blog... I don't know! I'm not a SEO specialist or even a webmaster. I'm a small business owner and take care on my website. I created by myself but never learned! So, please help! Thanks
Technical SEO | | MichelMauquoi0 -
Help - Rank is Continually Dropping
We are aggressively optimizing one of our internal pages for SEO related terms. http://www.arnima.com/Search-Engine-Optimization.aspx Some sample search terms are: SEO Florida, Florida SEO, SEO Tampa, Tampa SEO etc Based on recent work, we find that our anchor text distribution is good, if not very good. Our PA is for the internal page is 60 and our DA is 62 yet our Google rank for the above search terms is continually dropping. We have gone from #2 to #8 in the last few weeks. We have checked the websites of all that appear above us and their PA and DA are substantially less than us. Their anchor text links do not appear to be as well structured either. We have many unique domains - websites that we built - that point directly back to our SEO page. Some of these are fairly highly ranked sites... We are totally baffled. Can someone shed some light on this? What could the reason be? Any (and all) help and insights would be much appreciated! Thanks in advance.
Technical SEO | | RajeevRatra0