Relaunch website
-
Our website was hosted at domain X , the webdesigner decided to host the new website at domanin Y
We ranked very wel for specific keywords with domain X. We lost all our rankings with the new domain Y
The webdesigner did not redirect domain X to domain Y !!!
Everything happened 4 weeks ago
What to do ?
My proposal , installing old wbsite again on domain X and redirect domain Y to X
Or is there a better solution to get the rankings back ?
-
Tatal agree. The most important action to do is redirect your old domain to your new one, and create new and fresh content for the new one.
-
Hiya,
Mat offers a correct insight into redirecting the old site to the new site.
This looks complicated though. For example, how many pages were there on the old site and have you set up a corresponding one-to-one mapping between the old site content and the new site content?
Is the old site still in the Google index? If not, then you may have to resurrect the old site and try to gain those rankings over a period of time.
Setting up a domain redirect will help if it was your domain that was ranking well for keywords. If you had tonnes of internal pages that were ranking, then I will suggest that you bring up the old site and work out a migration plan with a specialist. Otherwise, most of your internal pages' rankings would not carry forward to the new domain and your conversions will, eventually, suffer.
Best of Luck,
Rajesh Dhawan
-
The first, and easiest, thing to try would be to redirect from the old domain to the new one. You don't need to install the old site again to do that.
With most hosting set-ups you can "park" another domain over the main one. If you do that it will appear to work. However you also need to ensure that you have a 301 redirect in place. This is just one line added to an .htaccess file on the server. If your web guy doesn't know this stuff find someone who does to make sure it is in place and correct as it is vital (then start looking for a new web guy)
That will at least ensure that any link equity the old domain has is being passed to the new site. However it doesn't address whether the new site is as well optimised as the old one. The on page optimiser tools here on seomoz might be useful in checking that. It is quite simplistic though and it is only dealing with a page at a time rather than the overall site. However it might give you an indication as to whether you are likely to face problems with the on site stuff.
Hope that is some help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facing issue related to my website.
I am facing issue regarding to my website **https://mylovelylawn.com/. As some pages are not indexed by google yet. Can Anyone help me out how to indexed those pages to improve my ranking. **
On-Page Optimization | | qwaswd0 -
Website and seo for categories and pages
I have a website with a number of specific locations listed in a directory. The locations are in categories but i also have several pages with the same titles and descriptions. Will this be a problem when it comes to seo
On-Page Optimization | | twiguins0 -
My website is not indexing the image.
Our website's images are not indexed. Will anyone help me? How will all images in my website be indexed? This is my website address: https://www.expertclipping.com/
On-Page Optimization | | jacky_risham0 -
Is it OK to put a Blog Post and a Page within the same folder on a Wordpress hosted website?
Our education company website (hosted on wordpress) has evolved into having content on key topics distributed across both blog posts and pages. For example, "top-pharmaceutical-companies" lends itself to being published as a page. However other content "top-pharmaceutical-companies-usa-2016" lends itself to being published as a blog post as it's more temporal in nature. Now we'd like to establish topical domain relevance for the root keyword "pharmaceutical companies" and build a folder www./ourcompany/pharmaceutical-companies/ But when we look through our blog content, we notice we have "Blog Posts" that would be an excellent fit for certain folders within our "Page" url structure. So would it be OK to amend these blogs post urls addresses to place them within the folder structure of the pages.
On-Page Optimization | | GetReskilled0 -
Disadvantages of Migrating Website to New URL
Hi There, I am currently struggling with the ranking of my website. No matter how many initiatives I try (backlinking, blog commenting, social posting, etc.) I can't seem to make any progression in Google Search. I've done competitive metrics through Open Site Explorer and can't seem to really find the reason why my site is not ranking as well as my competitors. The only one possible glaring element I've thought about is my website URL. This company is in the heating and cooling industry and majority of my competitors have either "heating" or "cooling" or both in their website URL's but mine does not. Does anyone have any thoughts or recommendations on if changing my URL and then redirecting my current URL would be a step in the right direction help me to climb the rankings in Google Search? Thanks!
On-Page Optimization | | MainstreamMktg0 -
Single Page on my client's website is not crawling and indexing new changes. What could be the possible reason?
I made several changes on client's website on different pages, changed titles, add content on few pages, moved blog from subdomain to sub directory. Everything is crawled but there is one page on the website (not part of the blog) that isn't getting crawled in Google and picking up changes. The last crawl of the website is 2 days back whereas that page was last crawled on 30th sep. I just wanted to know the possible reasons and has anyone encountered this before?
On-Page Optimization | | MoosaHemani0 -
Usability-question on 2 of my websites
Hi all, It has been a while since I have been in this forum, but that's normally a great sign 🙂 Anyway these days I'm work on a "face-lift" on a couple of my sites (www.krydsord.dk, www.bingoforum.dk and www.alutagrender.dk), but also this face-lift should be more than just that. Hopefully it will help the usability to be better, and as a result of that - I hope it will make it easier for my visitors to easily find what they are looking for. The question is: I would like to ad, say, 25 words of description (mouse-over) in my top menu buttons. Why? Because, I believe that it's a possible problem that the menu just says "krydsord" (crosswords) in stead of a describing text saying something about "Push this button and you will see a complete list of all the cross words on Krydsord.dk). This way, I get the chance to add more text (for the Search Engines) and to guide my visitors in a way that I'm not capable of with the limitations my top menus give me as they are at this moment. Naturally, my visitors should be able to easily decline this "extra information", once they have got it once. Is this completely way off, or do you like the idea? More specifically: Will this be annoying for the visitors, will it have any positive effect on SEO matters? Actually I got partly inspired during a SEOmoz webinar (http://www.seomoz.org/webinars/designing-for-seo), even though it's not exactly what they are talking about in thwe webinar. For anybody who are curious (or just need to kill some time), you can have a look from 19:00 and watch it for about two minutes. Thanks a lot! Nicolai
On-Page Optimization | | MPO0 -
Panda Update and Website Content
According to the Panda Update information, website content that is or was written to help with SEO is now not the best idea, but content that is very informative and interesting is the way to go. But if you have an Ecommerce Website how can you write informative bookmarking content, if each product you sell is very similar, and the information for the product is just details about the product. Its hard to write good content for an eCommerce website. We have 300+ products that are all similar, but if we would write content about each product, it would be similar and not interesting to read. People just want to purchase the product, not read a bunch of content. How do websites that sell many products and not content driven websites rank well in search?
On-Page Optimization | | hfranz0