Local Offices Optimization
-
One of my client has offices in 11 different cities and we have a page on the website for each office.
I have optimized each page as well as I could for each city. Every on-page aspect I nailed and I even added a unique 100-150 words text and 3 pictures of the offices to each page to make sure Google wouldn't penalize me for having nearly identical pages.
Here's one of the page (the Montreal office): http://pierreroy.com/en/offices/bankruptcy-trustee-montreal/
However, even after doing all that, I can't seem to get as many #1 rankings as I think I should. I get outranked by websites not optimizing their page properly...
Is it because of inbound links metrics?
How do you build links to each office page without spamming?
Any advice?
Thanks!!
-
Thanks Derek!
Since it's a pretty competitive market I think I will have to build links directly to the office pages.
The problem is that directories often don't allow deep linking. I will have to work hard to find the ones that will allow it.
-
I was in a similar situation where I created unique pages for multiple cities in our service area. The pages are linked from my home page in the footer. At first, the city pages did not do well in google. I recently have started to obtain high-quality links to my homepage and have seen the city pages increase in ranking.
While it still is good to build links to each "office" page, building links to your homepage will give enough juice to your other pages for them to rank well.
More competitive areas may need to have links built directly to the office page. You can try doing this with local directories - for each directory listing use the office page as the URL for that listing.
-
I Googled "Bankruptcy Trustee in Lachine" and "Bankruptcy in Lachine"
My location is in Miami, Fl - USA. On the 1st term you were 2nd after the yellow pages. On the 2nd term you were 4th after yellowpages and findlaw (then local).
I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimization for "Search by Photos" feature
Howdy, fellow mozzers, Does anyone know what affects a given company photos show up in the "Search by Photos" section? I can't find any decent info.. Here is the link to SEL, describing the feature (not even google themselves seem to have an announcement about it). https://searchengineland.com/google-showing-mobile-search-by-photos-option-in-selected-local-verticals-323237 Thanks in advance!
Intermediate & Advanced SEO | | DmitriiK0 -
Does Google understand misspellings in terms of what keywords I should optimize a page for
Hey there! This is sort of an oddball question. We do a lot of hospital websites. One client that we have spells "Orthopedics" as "Orthopaedics" which is another spelling. When I did initial keyword research the volume for Orthopedics as I expected is much higher. However when I do a test search for "Orthopaedics" it looks like I'm getting the same results and Google is highlighting in the content "orthopaedics" even though my search query was "orthopedics". What I'm wondering - is it the same thing to optimize for "orthopaedics" or is it a recommendation I should make to the client to change to "orthopedics" Thanks!
Intermediate & Advanced SEO | | CentreTEK0 -
Im scoring 100% in the page optimization, wht else I need to do, because I rank 7-12 in search results
Hi All, Pls check the below url http://www.powerwale.com/inverter-battery for inverter battery keyword in google.co.in im scoring 100% in the page optimization, wht else I need to do, and also I still rank in between 7 to 12 in search results.. How can be in Top 3 search results.. Pls suggest.. Thanks
Intermediate & Advanced SEO | | Rahim1191 -
Local and Organic Listings
Hi, My client has a number of stores across the country (UK) and ideally I would like them to appear in both the local and organic listings - at the moment I appear more often than not on page one for one or the other - I have noticed however that some pages appear in both. I understand that Google will not place a listing for the same page in both local and organic so I need to optimise a page on the site for organic and point my local listing to a different page (home page?). On some results though I am seeing my local result appearing with the home page URL listed but the actual link points to the internal store page which is the same page that is appearing in the organic listing (both on page one). Other local listings of mine appear with the store page URL showing in the result. I haven't set anything up differently for these stores. Can anyone explain why this is happening? Thanks, Dan
Intermediate & Advanced SEO | | SEOBirmingham810 -
I need help with a local tax lawyer website that just doesn't get traffic
We've been doing a little bit of linkbuilding and content development for this site on and off for the last year or so: http://www.olsonirstaxattorney.com/ We're trying to rank her for "Denver tax attorney," but in all honesty we just don't have the budget to hit the first page for that term, so it doesn't surprise me that we're invisible. However, my problem is that the site gets almost NO traffic. There are days when Google doesn't send more than 2-3 visitors (yikes). Every site in our portfolio gets at least a few hundred visits a month, so I'm thinking that I'm missing something really obvious on this site. I would expect that we'd get some type of traffic considering the amount of content the site has, (about 100 pages of unique content, give or take) and some of the basic linkbuilding work we've done (we just got an infographic published to a few decent quality sites, including a nice placement on the lawyer.com blog). However, we're still getting almost no organic traffic from Google or Bing. Any ideas as to why? GWMT doesn't show a penalty, doesn't identify any site health issues, etc. Other notes: Unbeknownst to me, the client had cut and pasted IRS newsletters as blog posts. I found out about all this duplicate content last November, and we added "noindex" tags to all of those duplicated pages. The site has never been carefully maintained by the client. She's very busy, so adding content has never been a priority, and we don't have a lot of budget to justify blogging on a regular basis AND doing some of the linkbuilding work we've done (guest posts and infographic).
Intermediate & Advanced SEO | | JasonLancaster0 -
Optimize short tail keyword by optimizing long tail keyword
Many SEO's said that if i have a keyword suppose 'coat stand' that is very competitive and second keyword is 'cheap coat stand' that is less competitive .If we promote long tail keyword (cheap coat stand) than ranking of 'coat stand' will improve.Is it true?
Intermediate & Advanced SEO | | Alick3000 -
Local Searches done from outside of local area better than searches from within local area
Here's a strange one: I am working on a site for a local business and targeting local searches. The names have been changed to protect the innocent. Various keyword position tools show the site ranking very well for searches like "Anytown Widget Store". Doing the same Google search from a browser in Anytown, the site shows up much lower. So I tried changing the location in Google to other cities, using a variety of browsers and it comes up much higher out of town than in town. I have seen plenty of geographic discrepancies before, but usually they went the other way - searches from the actual local area did slightly better than the same searches done elsewhere, which would make sense. Any thoughts on why this would happen?
Intermediate & Advanced SEO | | Nick_Ker0 -
How would you optimize a web site for a NYC real estate brokerage with apartment rentals and apartment sales?
I would think it would make the most sense to optimize the homepage for 'NYC apartments'. Then have two pages, one for 'apartment rentals' and another for 'apartment sales' directly underneath in the site's hierarchy. Is this is how you would do it? The competition for these keywords mostly have 'NYC Apartment Rentals' and 'NYC Apartment Sales' bunched together on their homepage. Is it possible to have 3 separate pages from the same domain rank on the first SERP? Also, the company I work for is called Platinum Properties. If we fail to include 'Platinum Properties' in the title tag would that negatively effect our current position for 'Platinum Properties' in the search results? What would be an effective way to get listed for both the keyword and company name?
Intermediate & Advanced SEO | | platinumseo0