Pr web help
-
I am interested doing a press release with PRweb but for the price I wanted to know if there is a way to see if your press release has been picked up by other news sources. is there a way to track people that pick up your release and provide a backlink?
-
Robert, thank you for your reply.
-
We send out a bunch per month thru prweb we pay something like $200 each and we have in house writers that do the writing for us.
-
Great Fence,
I am going to remain calm here and simply say, No.
I have looked at them and I just cannot wrap my head around the massive outpouring or the content issues. Too many of both PRWeb and PRNewswire releases are amateurish and that cannot be ameliorated by the fact they can run it out on AP or have a list of 6,000,000,000 places they send it to.
Think about this: look at the releases of others and you will see what bad is. If you are going to do this, make sure you write something that is more than your company name and a retweet of someone's retweet of retweet about some event.
We have our own copywriters, train them weekly, keep them abreast, watch as their quality content is stolen by also rans...think news services, people that Huff, etc. The issue today is not simply creating content with your company name attached to it to get links, it is about creating quality content that no one else created and that someone wants.
These companies make a lot of money on people who are looking for an easy way out. There isn't one. Sorry,
Hope it helps,
Also, I would suggest you go to AP and see what you can do with them. As an AP member, you can use their content and they can use yours and the prices are less. You won't necessarily have the outlet but there are ways.
-
I just received a quote from PRWEB. Over $7K for 1 - 2 press releases per month for a 12 month period including their VOCUS consulting services which assists you in writing each release (4 hours/month).
Does that sound like a good investment for SEO and Link Building?
-
Yes, no question. It's the major leagues compared to minors as far as the quality and reach. However, I'll qualify that with this: I don't believe in sending out releases just to get links; I think there has to be news value (as these releases are actually sent to media outlets and they don't like their time wasted) so I'd rather pay the premium for better reach and reporting. BusinessWire also has great options. The rest out there I've never had the same kind of impact with.
-
so are you saying you've had better results with prnewswire than prweb?
-
Part of PR Web's price point includes (in my experience) how much detailed reporting you get. They should give you something; I will say that even though the initial cost is more, the best analytics I have gotten came from PR Newswire. And I also go a way broader scope of coverage that most can't match. However cost always plays a factor in these decisions.
They should share with you a sample of what reporting you'll get so you can see how comprehensive it is.
Keep in mind that there's a difference in being picked up and just getting a list of websites the release appears on. That's all part of their agreement with news outlets; getting your release re-posted on dozens of sites doesn't have the same "oomph" as a real news outlet opting to run it (you can usually tell the different because it's not a verbatim rehash of what's exactly in your release but rather a more edited version of the content). So, part of it also depends on what you want: a bunch of links or Web postings or real news coverage. Those have two very different intents.
-
Yes they show all sites you send out to and which pick it up with links.
If you do alot you can get it cheaper going thru vocus the parent company.
-
ask PRweb if they provide a report, i think PRnewswire does.
you can easily see sites that pick up your release in Google though by searching for the exact title in quotes
since it is unique to the web you'll only get results that match your unique title
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Yext Directory Listings Help with Links?
Question: Does Yext Directory Listings Help with Links? They have 53 directories and I am trying to find out if this service is going to help building our links?
Link Building | | Tim_Jacquet0 -
Web Designers and SEOs using backlinks from client sites
What are your thoughts on SEOs and web designers putting their own links in the footers of client sites. For the sake of argument, lets assume that the client is happy for the link to be there. I'm referring to the SEO merits of the link being there from an 'irrelevant' website. My belief is that this goes against what Google is looking for and that these are irrelevant links and likely to be picked up and penalised. That's what I believe! However, I see lots of sites offering SEO services that have dofollow links from their client sites, using exact match anchor text and they are all ranking highly. Is it just a matter of time before Google sniffs them out and penalises them for it? Or should I be going through my client sites and adding myself a dofollow link in the footer? (with their permission of course). The highest ranking sites in any UK city do this. If you search SEO Manchester, SEO Leeds etc and find the top ranking sites and check them out on opensite explorer, they are all using a disproportionate amount of dofollow backlinks form client sites.
Link Building | | littlesthobo0 -
Help with blog for linkbuilding location.
I work for a company that has www.widget.com. This is the site we do all our business under. Right now there is no linkbuilding so I would like to create a blog to start linkbuilding. We also own www.widget.info. Can I run the blog under .info and still get the credit on the .com or are they considered completely separate entities that have nothing to do with one another? The reason I would prefer it on the .info is it gives me complete control. By putting it on out .com I have to talk to the developers to install wordpress and mysql, when I would much rather just be able to do it on my own. Any ideas?
Link Building | | EcommerceSite0 -
PR web anchor text
We are submitting a press release today for a contest we are doing and it is actually news worth compared to a lot of things on PR web. Our question is PRweb.com still worth using? If we use them should we put an anchor text in it? We have one link to our home page and one to the contest page and we were going to have one link to a different page. But will linking to the third page with an anchor text be to much?
Link Building | | DoRM0 -
Setting up Web 2.0 sites in your own name or business name?
I'm interested in starting a link wheel strategy. However, when it comes to setting up the web 2.0 sites I'm unsure as to whether to set them up in my own name or in my business name. My initial thoughts were that it would appear more natural in my own name but if I have many sites linking to the same page, isn't that bad for SEO? Does anyone have any advice?
Link Building | | AAttias0 -
Can anyone provide any useful insights on how they use latest news items to help with SEO?
Hello, I have heard about SEO's and PR types riding off the back of latest news items that can be tied to the products or services they are trying to promote. Recently I read about how an SEO had distastefully written an article using the name of a famous singer who had sadly passed away and used this event as an opportunity to write about a small business models 😞 Can anyone provide any useful AND ethical insights on how they use latest news items to help with SEO?
Link Building | | Wallander0 -
SEOs and web developers frequently leave links to their site in the footer of their clients' sites. Does this negatively impact the site with the links?
Does this provide any SEO value to the receiving site? Has anyone experienced problems doing this?
Link Building | | KatMouse2