E-commerce shopping cart abandonment question!
-
I would like to know, in your personal experience what is the industry standard for shopping cart abandonment? Does it depend on the industry? Obviously I am not looking for the magic number because there is always room for testing and improvements. However, I do want to know what is the comfortable number that you can live with? Is it 50%, 60%?, 70%?
Thank you in advance for your help.
-
Hi Bryan,
This is similar to the good, great, industry standard bounce rate questions for ecommerce.
It depends on your products, promotions, cart friendliness, software performance etc.
Like bounce rate, your cart abandonment rate will develop a track record over time and once your site performs consistently, you'll now what is good and when there is a problem.
As a parent, you know when those two great looking kids of yours are not acting healthy. Similarly, you'll know when your site, cart etc. is not acting healthy either.
I'm sure our cart abandonment rate is higher than average because of the large volume of heavy products we sell on our site. Once the customer sees the shipping cost at checkout, they balk and bounce.
Our cart provider (Volusion) has been having functionality issues of all kinds since late February. That's a whole 'nother can of worms but suffice to say it has had a significant impact on cart abandonment.
-
Hi Bryan
Really interesting and I'm keen to hear other people's experiences.
I can't comment off the top of my head on shopping cart abandonment rates but for checkout abandonment rates I would be expecting a consumer website with a good checkout process to convert more than 50% of users once they have clicked a 'checkout' button. With a poor checkout process I would expect this to go down to about 30%.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Error found. not really a question
Consideration After they a little more confortable section from: http://moz.com/academy/marketing-funnel it might be better if it is written correctly. makes the site more trusted. 🙂
Industry News | | ClaytonKendall0 -
Google penalty removal expert questions
We have searched online for a Google penalty “expert” (individual or company) and have located what appear to be “experts”. Please provide feedback on the following 2 individuals/companies we have found that can help with penalty removal. Have you or one of your clients used either of the “experts” below? What were the results? How many disavows and reconsideration requests did you/they have to make? 1.www.penaltypros.com . To give a quote and to see what your links are they use links from Google Webmaster Tools only. Penaltypros.com disavows first and then removes bad links second. This is opposite of what Google and Seo’s recommend but penaltypros.com claims 100% success using this non-traditional approach. See imgur.com link for screenshot. 2.http://www.hiswebmarketing.com/ To give a quote and to see what your links are they use links from https://ahrefs.com/ only. Please provide any and all feedback on the above 2 “experts” and also post the websites, individual names, company names of those that you consider Google penalty removal “experts” so that we may obtain a quote from them. Lp9F3FI
Industry News | | RetractableAwnings.com1 -
How do I keep my question coming up to the top (first page) of SEOMoz?
I'd like to get more replies to my questions. I'm getting a decent amount of views. I'm making an offer and call to action. Do I need to just keep on tweaking the headline question? Or are SEOMoz'ers not necessarily looking for work?
Industry News | | karlseidel0 -
Questions to help get to know a potential client and see what the possibilities are for there campaign?
OK so I am putting together a list of questions to refer potential clients to. The purpose of these questions is to: 1, Help them understand the difference between "just give us your keywords and we will make you rank" seo and the full range of options that are advocated here on seo moz. .... 2, Get them to see that there are different levels of involvement that are available for different aspects of a campaign and give them ideas and options on how much input they want to have as well as make them see that we can help them with even the stuff they are gonna do themselves or do it for them with there input and permission. Thats where things get a bit confusing I was thinking of having a list of fifty linkbuilding/linkbaiting techniques and check box options beside each one so that they can read a little bit about the particular technique ie forum participation for example and then see how they felt like that related to there industry , wether they would want there staff to do it with some training from us wther they would want us to help them find the right forums and show them how to link back and to which page, or wether they would just want us to handle everything or simply not feel that that was right for there business .. then they would move on to the next thing ie video creation or user generated content and in the end we would have a big list of things to discuss with them and they would have a better understandiing of how much there is to good seo and what might work for them and also how we could help them and how a relationship/ partnership might look I would love some feed back on this is it possible will it help us to build trust with potential clients (which is diffucult for a new biz in this industry) how would you lay it out would it be a usefull resource for other seo companies etc thanks so much seo mozzers this forum is awsome and i know you will steer me in the right direction oh ps this would be something we would keep on our site
Industry News | | duncan2740 -
Question on Google's Differentiation
Hi everyone, We have a short question that probably has a very long answer: What are all the ways that Google differentiates one search result from another? This is really important for us to know and, up until now, we can't find a really good and complete source that explains this. Thank you in advance.
Industry News | | jid0 -
Who would you like to ask a SEO question the most?
I was wondering about which people in the industry you'd like to ask a question the most in the q&a? On my list is Matt Cutts (obviously), Marshall Simmonds, Jimmy Wales and Biz Stone.
Industry News | | ThomasHgenhaven0 -
How does recent Google update affect e-commerce sites:
Most ecommerce sites use the original manufacturer product descriptions in their content. The product features and specifications are the content made by the manufacturer. Sometimes manufacturers insist that the ecommerce sites should use their original content and it is impossible to change what available in the original content and rewrite it.
Industry News | | IM_Learner1