Page Rank, Domain Rank, Link Building....Oh my!
-
Hi Everyone,
So I am looking into a couple of sites that we can use for press release distribution. Naturally, I am looking for sites that will improve our SEO (sites that have a high domain authority). I guess I am just trying to wrap my head around the whole domain/page authority and how it effects our SEO.
So for example, I am looking at prlog.org. They have an overall domain authority of 91...sweet! Is this all I should be looking at when I am looking to place a press release, which will include targeted links using appropriate anchor text?
If I drill down even further to the actual section that the press release will live on, which will be the security section of the site, the page authority is a 49. Is this what I should be looking at?
Do I have to drill down even further and look at the page rank for the actual URL that my press release will actually live on? I am assuming since it will be a totally new page that the page authority will be very low. Is this correct?
Should I be looking at a combination of the two? The page authority of 49 is pretty low but the domain authority is very high. What does this mean for my SEO and my links?
In a nutshell I need to know what I should be looking at for SEO purposes, is it domain authority, is it page authority of the section the site will live on or is it the actual page that my press release lives on. Is it a combination? What would you do in this situation?
Also, could you give me a little more insight into when a low domain/page authority can actually hurt you. What the threshold where you get no link juice or are actually penalized? Do you have any insight in the domain/page domain number that is considered not worth it?
Thanks all!
Pat
-
I'm late to the party but just wanted to say thank you for this. I've been discussing PR with a colleague and this has helped me to make a few decisions which I was stalling on.
-
Believe it or not, your goal with press releases, isn't to get backlinks from press release sites or insert keyword rich urls to your page. It's to raise awareness and get reporters, bloggers, publishers to notice your content or "news". Once they know about it, they may take action - link to you, contact you for more information, republish your release, or write their own story based on your release.
Don't expect PR sites to count for much, REGARDLESS of their domain authority. ezinearticles.com has a sweet DA of 95. Guess how much Google values a link from them ? PR sites were impacted by Panda just the same as sites like EZ were.
So needless to say I think you're looking at it all wrong. In choosing a Press release distributor pick one that can offer you the widest distribution for your newsworthy content. Unfortunately, you're not gonna achieve that with the free options. Why would you put your awesome content on sites that humans don't read anyway ?
In summary, stick with PRweb/Prnewswire and avoid putting targeted anchor text in your release.
-Just my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link juice - What could be the reason for our bad internal page Page Authority
So OK we have a domain authority currently of 41, we are well established but unfortunately we don't have any pages with PA. I have a fair idea of why this is the case but want to get some other opinions before I form my strategy. 1.It appears our internal link structure is not great and is not very organised 2. It appears we have 58 links going externally on some pages. Some of these external links are social media icons in the footer which are followed. Is there any other factors I should be aware of when building PA on some of my inner pages. Any Thoughts would be appreciated.
Link Building | | CAQ1 -
Page links, header links, footer links
HI I have been hearing about links, you should keep to 100 Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031 and go for Recommend section, where you same product applies to different vehicles 1. im confused, should keep it or not?
Link Building | | Rahim119
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site.. Pls suggest, which is right way and go gain SEO value1 -
Link Building Semi- Automated Software
Hi, Our website is new. We need links fast (but not to fast so its bad). We are looking to do this ourselves to save costs. As a startup we are cash and time poor. We have been looking at http://4thaspect.com/features-web-based-seo-link-building-tool What are everyones thoughts? Is this a good idea? Will it harm us? Any other advice to gain quality natural links quickly. Thanks Andrew
Link Building | | Studio330 -
Link building during link removal
We were advised by out outsourced link removal vendor not to build any links while they are removing links pointing to our site. I am worried that our site will lose significant traffic if we dont build any new links while waiting for them to remove links that caused our site to be penalized. What are your thoughts?
Link Building | | WizardOfMoz0 -
Links to main landing category page or links directly to products
I have an ecommerce website and a manufacturer is providing links directly to my website from their products pages because they do not sell directly online. What is my best linking juice power for this situation:
Link Building | | dsmolinski
Manufacturer A has a number of different brands: brand1, brand2, brand3 and a number of different products in each of it brands. They are currently linking their individual products to my individual products on my website. My website is setup like this:
my.com/manufacture-A
my.com/manufacture-A/brand1
my.com/manufacture-A/brand1/product1
my.com/manufacture-A/brand1/product2
my.com/manufacture-A/brand2
my.com/manufacture-A/brand2/product1
my.com/manufacture-A/brand2/product2 What is the best practice for this situation:
--Linking manufacturer product to my product
--Linking manufacturer product to my associated brand page
--Linking manufacturer product to main manufacturer page
--or something else? Thank you and I can provide more details if need be. Denny0 -
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
Links from erotic domains
hi.. I have purchased several domains which have had a lot of backlinks.. a lot of these backlinks are still active but mainly from pornsites.. do those backlinks affect the websites i links to from the domain? fx. lets say i have the domain abc.com which has a link from sex.com.. Now i want to link from abc.com to def.com - will the link from sex.com affect def.com in any way?
Link Building | | AdForce10 -
Can changing our links page make our rankings drop through the floor?
Hi all, When I first started at my current job, most of the link building (aside from submitting to free directories left, right and centre) was replying to every spammy reciprocal email and adding them to our links page! Now we're all a bit wiser about such matters (thanks SEOMoz!), I want to get our links page turned into something actually useful. My plan was to get it neatly categorised, with recommendations, cut out unrelated links that would be useless to visitors and call it something like "Our Friends" I thought this might be useful for future link building efforts, but in its current state, it's a complete mess. However, I am worried about cutting out a lot of links if they have been reciprocal ones. Are the sort of sites that would be sending typical spammy link exchange emails for window installation in NY likely to notice our UK education site taking away their link six months later and take away ours? If they do, will losing links from these sites harm us? Perhaps more importantly, is my plan a terrible idea in the first place? Look forward to hearing from y'all!
Link Building | | TEFLScot0