Interesting site migration question.
-
Hi all.
I'm looking for some thoughts on a migrations option we have.
At the moment we have two E-Com sites ranking well for some of the same terms.
An older site, and a nice new site. The older site is ranking very well for category and product terms, the new one is slowly coming up.
Ideally we would like to have one site, the nice new one, and get rid of the old one.
If I 301 the old site url's to the new sites will that bring the new site url's into the same position as the old ones?
I'm just not sure how this effects sites that are already ranking well.
Any ideas are welcomed but I'm really looking for a definitive answer. It's a big decision after all.
-
301ing the old URLs to the new ones will pass the link equity that they had gained from external links. However this doesn't necessarily equate to the new pages having the same rankings: there are other factors that will influence that.
For instance, if the new page had much better on page optimisation than the old one then it could rank better. Likewise if the structure of your site gave more (or less) prominence to a particular URL then that might influence how it ranks.
The definitive answer you are looking for is "probably not". However I would say that the more accurate answer is "probably not, but there is not reason you couldn't not equal of better the other rankings, if you pay attention to the other factors in play".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old site penalised, we moved: Shall we cut loose from the old site. It's curently 301 to new site.
Hi, We had a site with many bad links pointing to it (.co.uk). It was knocked from the SERPS. We tried to manually ask webmasters to remove links.Then submitted a Disavow and a recon request. We have since moved the site to a new URL (.com) about a year ago. As the company needed it's customer to find them still. We 301 redirected the .co.uk to the .com There are still lots of bad links pointing to the .co.uk. The questions are: #1 Do we stop the 301 redirect from .co.uk to .com now? The .co.uk is not showing in the rankings. We could have a basic holding page on the .co.uk with 'we have moved' (No link). Or just switch it off. #2 If we keep the .co.uk 301 to the .com, shall we upload disavow to .com webmasters tools or .co.uk webmasters tools. I ask this because someone else had uploaded the .co.uk's disavow list of spam links to the .com webmasters tools. Is this bad? Thanks in advance for any advise or insight!
Intermediate & Advanced SEO | | SolveWebMedia0 -
Dealing with 404s during site migration
Hi everyone - What is the best way to deal with 404s on an old site when you're migrating to a new website? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Advanced SEO question.
Hi, I manage and do the SEO for this site: www.aerlawgroup.com. If you Google "Los Angeles Criminal Defense Attorney", you can see I rank well (1st page). I have managed to achieve similar rankings for interior pages within the site: www.aerlawgroup.com/domestic-violence.html (Google: "Los Angeles Domestic Violence Attorney".) Here is my question. No matter how hard I try, I cannot get to the first page on Google for the search term: "Los Angeles DUI Lawyer", for the following interior page: www.aerlawgroup.com/dui.html. Is there anyway that I can pass the authority/ranking (not sure what to call it) that I have for www.aerlawgroup.com to www.aerlawgroup.com/dui.html so that internal page ranks higher for "Los Angeles DUI Lawyer"? I apologize if my question doesn't make sense. In a nutshell, I'm trying to understand if there is anyway to use the ranking I have for www.aerlawgroup.com to help me rank higher for Los Angeles DUI lawyer for the dui interior page. If not, are there any other suggestions anyone has to achieve a higher ranking? Thanks!
Intermediate & Advanced SEO | | mrodriguez14400 -
Why is this site not ranking?
http://www.petstoreunlimited.com They get good grades from the on-page tool. The links are not amazing, but are not super spammy. Yet it ranks for nothing they target Any reason why?
Intermediate & Advanced SEO | | Atomicx0 -
Google penalized site--307/302 redirect to new site-- Via intermediate link—New Site Ranking Gone..?
Hi, I have a site that google had placed a manual link penalty on, let’s call this our
Intermediate & Advanced SEO | | Robdob2013
company site. We tried and tried to get the penalty removed, and finally gave up and purchased another name. It was our understanding that we could safely use either a 302 or 307 temporary redirect in order to redirect people from our old domain to our new one.. We put this into place several months and everything seemed to be going along well. Several days ago I noticed that our root domain name had dropped for our selected keyword from position 9 to position 65. Upon looking into our GWT under “Links to Your site” , I have found many, many, many links which were pointed to our old google penalized domain name to our new root domain name each of this links had a sub heading “Via this intermediate link -> Our Old Domain Google Penalized Domain Name” In light of all of this going on, I have removed the 307/302 redirect, have brought the
old penalized site back which now consists of a basic “we’ve moved page” which is linked to our new site using a rel=’nofollow’ I am hoping that -1- Our new domain has probably not received a manual penalty and is most likely now
received some sort of algorithmic penalty, and that as these “intermediate links” will soon disappear because I’m no longer doing the 302/307 from the old sight to the new. Do you think this is the case now or that I now have a new manual penalty place on the new
domain name.. I would very much appreciate any comments and/or suggestions as to what I should or can do to get this fixed. I need to still keep the old domain name as this address has already been printed on business cards many, many years ago.. Also on a side note some of the sub pages of the new root domain are still ranking very
well, it’s only the root domain that is now racking awfully.. Thanks,0 -
Understanding the levels in my site
How can I figure out which pages are on the same level on my site ? I created an automatic sitemap with a software online but it doesn't tell me abc page is on the 1 st level, xyz page is on the second level etc... and I have a hard time figuring out if my main menu is on the same level as my drop down menu as it is visible on the same page. Is there anyway to figure what which pages are on the same level ?
Intermediate & Advanced SEO | | seoanalytics0 -
Advanced Squidoo Question
Hi, I am looking for someone with a lot of experience with building links to your money site using Squidoo. I have a ton of squidoo lenses set up, i recently created back linking reports for a number of squidoos to see if the squidoo was appearing as a link. They were not. Only one out of my 53 lenses is appearing. Tons of them are already featured lenses ( Not work in progress) What does it take to get a squidoo to become an active link in a link profile? Thanks guys
Intermediate & Advanced SEO | | danielblinman0