How to get video thumbnails to appear in SERPs
-
What's the best way to get video thumbs to appear in SERPs?
-
You may want to look at using the proper markup, here is a link to schema.org - http://schema.org/VideoObject
-
I recommend a read of Phil's post http://www.distilled.net/blog/video/getting-video-results-in-google/
-
I have been able to get YouTube vid's to have a thumbnail appear in the SERP's on the first page for extremely high competitive search terms. Obviously this drives traffic.
The methods I used were:
Keyword in Title - in a natural (non-stuffed) manner
Keyword and link to the site in the Description
Keyword in the tags
Strong video views and embeds on other sites - I don't think I have it embedded anywhere on a high PR site.
Here is the video and keyword it ranks for so you can see what I did - Google search phrase - best lsat prep. The video thumbnail is in the 7th spot & receives several hundred views per month. Also #3 for the search term best lsat preparation on Google
-
There was a post on the blog really recently about this if I recall correctly. Although some people say that through embedding a single video from YouTube onto a relevant high PA page will do the trick, the best method is to host your own videos on your website. A quick search online for HTML5 video hosting (with flash fallback) should be your answer! With doing so, you will makes up your content so that Google knows the content is of the type 'video' and will display as such.
-
Hi,
Do some research here: http://www.reelseo.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Get Rid of Dates Shown In Google Search Results
When I enter "Site: URL" to check what a search how Google displays search result, a date appears at the very front. This takes away several characters, really valuable real estate. How can I stop Google from displaying these dates? There are certain Wordpress plugins like "WP Date Remover" however the seem to only apply to blog posts. Dates are appearing on results on all my Wordpress pages. Is there an internal setting in Wordpress that will allow me to remove dates for these non blogpost pages?
Intermediate & Advanced SEO | | Kingalan11 -
How to get product info into Google Search Result box
Hi, in the last couple of weeks I get more and more search results with a product and prices of retailers below (see sample attached). Are there Schema parameters one could use to have a bigger chance to appear there? Thanks in advance Dieter Lang 0EYJtRJ
Intermediate & Advanced SEO | | Storesco1 -
SERP cannibalization
Hi Moz Community, Recently I've been seeing multiple pages from my eCommerce site pop up in the SERPS for a couple of queries. Usually I would count this as a good thing but since both pages that generally pop up are so similar I'm starting to wonder if we would rank better with just one page. My example is the query "birthday gifts" Both of the URL's below show up in the search results one after the other on the first page. The URL on the top is our family page and the one below it is our subcat page, you can find both in the top nav. of our site. www.uncommongoods.com/gifts/birthday-gifts/birthday-gifts (family) www.uncommongoods.com/gifts/birthday-gifts (subcat) Both of these pages have different PA's and the subcat page that currently lives in our site nav is actually: **www.uncommongoods.com/gifts/birthday-**gifts?view=all. ****This url doesn't show up in the serps and is rel=canonicaled to the subcat page without the parameter listed above. We use this page in the nav because we think it's a better user experience than the actual subcat page. If we were to condense all three pages into one would we rank higher? Any thoughts here would be appreciated. Thanks
Intermediate & Advanced SEO | | znotes0 -
Schema.org Data Appears on Website
Hello Moz World, I would like to incorporate Schema Data onto my website. My website has Meta tags in the of the document, which incorporates our keywords. And, in the footer, I have my businesses address, logo and other relevant information. Everything flows because it is stylized using CSS. When I input the schema.org data it appears on the website as text w/ a hyperlink. See Code: My Company
Intermediate & Advanced SEO | | MarketingChimp10
DESCRIPTION. STREET
CITY
STATE
ZIP
United States
Phone: NUMBER I've tried to put it inside the head, body & footer of the HTML code. I want my website to show up properly through Google Structured Data Testing Tool however, I don't want the text to show up on my website not stylized. It sticks out like a soar thumb no matter where I incorporate it. My questions are; Should I even bother with Schema.org? And, is there a way to incorporate it into my website so it does not show up and Google can still pull it up? Thanks ahead of time for all of the awesome responses! B/R Will H.0 -
After Server Migration - Crawling Gets slow and Dynamic Pages wherein Content changes are not getting Updated
Hello, I have just performed doing server migration 2 days back All's well with traffic moved to new servers But somehow - it seems that w.r.t previous host that on submitting a new article - it was getting indexed in minutes. Now even after submitting page for indexing - its taking bit of time in coming to Search Engines and some pages wherein content is daily updated - despite submitting for indexing - changes are not getting reflected Site name is - http://www.mycarhelpline.com Have checked in robots, meta tags, url structure - all remains well intact. No unknown errors reports through Google webmaster Could someone advise - is it normal - due to name server and ip address change and expect to correct it automatically or am i missing something Kindly advise in . Thanks
Intermediate & Advanced SEO | | Modi0 -
Schema markup for video playlists?
We're adding schema markup for all of our videos, but some videos exist only in a playlist (all integrated into one URL, and loaded after a javascript call). Per Google: "Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash." https://support.google.com/webmasters/answer/2413309?hl=en So we know the current implementation won't work for schema markup... What's the best practice for adding schema markup for video playlists? Should we host all of these videos on individual URLs (but then they appear twice) or is there some other workaround?
Intermediate & Advanced SEO | | nicole.healthline0 -
How to get the most out of inbound links from magazine and newspaper stories?
When a newspaper article or magazine article writes a story about your company, some people like seem to immediately write blog posts about the press hit, and then in the blog post they link to the press hit. Other businesses have entire "In the News" sections in which they post links to news stories that reference or link to the company. Does this in any way hinder or the cancel out the link juice that should come from the original inbound link by making it look like a link trade or link swap, or for any other reason? Just curious if anyone has any thoughts on this...Thanks.
Intermediate & Advanced SEO | | williammarlow0 -
Google isn't displaying the www. for my site in the SERPS
I noticed that every other site url in the serps for my main keywords has a www. on their display url except mine. I have the site set to display the www. Can this potentially hurt my SEO and what can I do to fix this? Thanks Aaron. www.png
Intermediate & Advanced SEO | | afranklin0