How to handle footer links after Penguin?
-
With the launch of Google's Penguin I know that footer links could possibly hurt rankings. Also too many links on a page are also bad. I have a client http://www.m-scribe.com That has footer links creating well over 100 links on many of their pages. How should I handle these footer links? Suggestions are greatly appreciated.
-
You should check this out http://www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo
-
I would add rel="nofollow" to most or all of them, and/or add a site map link to the footer and place all of those links on a sitemap page.
The nofollow is best used for links that link to sites you don't want to give credibility to, and the site map should be for internal links.
-
I have not seen any incidences of a Penguin penalty where internal links played any part. Nothing in either of Google's link penalty notices make mention or inference of internal links playing any part
S
-
Back in the day footer links were generally being used "so robots could index the site better" and eventually many people were stuffing a ton of keyword down there.
Now, I believe, the best way of looking at it is what clicks are most useful to the visitor. Logically, I would include 5 or 10 links to pages with the most traffic and rotate quarterly so that they are "fresh".
-
If it makes sense to place a link place it. Sitewide links (footer links) should be links, which your users are most likely going to look for, by placing links in the footer you are making it easier for your user to contact you, or find what it is they came to your site for. Abusing sitewide links (footer links) is having all your keywords or all the cities you service written for the search engine.
Here is a resent whiteboard Friday that will explain in detail how to link a site where it makes sense: http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday
-
Here's a good discussion on the issue of footer links:
http://www.seomoz.org/q/google-penguin-question-re-footer-links
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Buying a blog that already has links and authority
Hello, I hope all are well and keeping safe. I am about to launch a brand new website and am looking to get a slight boost of links to get started. I looked on Fiverr, but realise that this may not be the best option. I have found a blog for sale that matches with a section of my niche. SO have a couple of questions: 1. Is it still worth buying blogs and doing a 301? 2. If yes, would it still work if i 301 these to a category of my main blog? 3. According the moz tool, it has a spam score of 2%, I am attaching an image of the spam score from moz. I am a bit lost and would appreciate any feedback on best practice or if anyone has tried something similar. Many thanks Shehzad O92dqn7
White Hat / Black Hat SEO | | shehzad0 -
Backlinks in Footer - The good, the bad, the ugly.
I tried adding onto a question already listed, however that question stayed where it was and didn't go anywhere close to somewhere others would see it, since it was from 2012. I have a competitor who is completely new, just popped onto the SERPs in December 2015. Now I've wondered how they jumped up so fast without really much in the way of user content. Upon researching them, I saw they have 200 backlinks but 160 of them are from their parent company, and of all places coming from the footer of their parent company. So they get all of the pages of that domain, as backlinks. Everything I've read has told me not to do this, it's going to harm the site bad if anything will discount the links. I'm in no way interested in doing what they did, even if it resulted in page 1 ( which it has done for them ), since I believe that it's only a matter of time, and once that time comes, it won't be a 3 month recovery, it might be worse. What do you all think? My question or discussion is why hasn't this site been penalized yet, will they be penalized and if not, why wouldn't they be? **What is the good, bad and ugly of backlinks in the footer: ** Good Bad Ugly
White Hat / Black Hat SEO | | Deacyde0 -
Google webmasters tools, Majestic and Ahref in a simple case study (Bad links and Good links)
Hey guys, This case study started from here. A simple summary, I discover that I got +1000 backlinks from Blogspot though Google webmasters tools after making a connection with owners of these blogs which points to my new blog. Before starting I proudly invite Thomas Zickell and Gary Lee in this discussion. I wish you accept my invitation. Let's go to the main point, I've used Google webmaster tools so I will start with. Then Ahref which used by **Thomas **and then Majestic which used by Gary. Take a look at "001" screenshot, you will see that Google webmaster tools discovered 1291 links points to my site. Take another look at "002" screenshot, you will find that there are 22 domains points to my site. Most of them are good links since they are coming from websites such as Google.com, Wikipedia.org, Reddit, Shoutmeload, WordPress.org, ...etc. Beside +1000 backlinks came from Blogspot.com (blogs). Also, there's some bad links such as this one came from tacasino.com Necessary to say that I've got some competitors and they nicely asked me to stop the competition for some keywords and I've ignored their request. So, I'm not surprised to see these bad links. At "002" screenshot, we can see that Google didn't discover the bad links as they discovered the good links. And they discovered a lot of backlinks which not discovered by any other tools. **Let's move to Ahref, ** I will use screenshots provided by Thomas. At "003" screenshot, you can see Ahref report that say 457 links from 10 domains. By the way, social engagements data are wrong. I got more than zero engagements .. really. At "004" screenshot, you can see domains points to my site, links with anchor text. Take a look at the second link you will find that it's a spammy link coming from PR2 home page since it's is over optimized. the third link is also a spammy link since it coming from a not-relevant website. Beside other bad links need to be removed. So, Ahref didn't discover all of my good links. Instead of that it discovered few good links and a lot of bad links. In a case like this a question come needs to be answered since there are some people trying so hard to hurt my site, Do I have to remove all this bad links? Or, just links discovered by Google. Or, Google understand the case? **Let's move to majestic, ** Gray Lee provided data from majestic which say "10 Unique Referring Domains, with 363 links, 2 domains make up a majority." Since Gray didn't take any screenshots I will provide mine. At "005" screenshot, you can see some of the bad links discovered by Majestic. Not all of them discovered by Ahref or Google. In the other hand, Majestic didn't discover all of my Good links. Also, there's a miss understand I would like to explain here. When I published the Discussion about +1000 link. Some people may think that I trying to cheat you by providing fake info and this totally wrong. I said before and I'm saying that again you are so elite and I respect you. Also, I'm preparing for an advanced case study about this thing. If any expert would like to join me this will be great. Thank you for reading and please feel free to share you thoughts, knowledge and experience in this Discussion. EE5bFNc jYg21cf Xyfgp28.png iR4UOwi.png D1pGAFO
White Hat / Black Hat SEO | | Eslam-yosef1 -
I think competitors are trying to remove my links! Have you ever seen this?
Here is the email my sales rep received today (what can we do to combat this?): From: Jaqueline carol [mailto:jaqueline-carol@hotmail.com]
White Hat / Black Hat SEO | | pbhatt
Sent: Wednesday, September 11, 2013 12:57 AM
To:
Subject: I NEED your help - PLEASE Hi, Due to the latest GoogIe update we are working on cleaning up the links to our website . There fore we would like to kindly ask you to remove our link from your page. link details: URL: We believe that it would help both sides to rank up higher in Google and not get penalized during the future Google updates.
Please remove my link at the earliest and notify me about the same. Thank you for your cooperation. Best Regards, Jaquelinecarol1 -
Penguin issues
Hello everyone, I run about 10 sites and pretty much every single one got hit by Penguin (the traffic plummeted on 24th April). I have never done reciprocal links (except 1 domain upto 2005 or so), I have never bought links, I have never spammed message boards or anything like that (except 1 different domain got hit by negative SEO by someone else) and I have never employed anyone to do any of the above. The way I have created sites for the last 10 years is to try to make them useful and let the links build naturally which more or less worked until April this year. I've been tearing my hair out ever since. The only thing you can say about all of them (apart from that I own them but I've been careful with whois etc) is that the link profile is 100% natural apart from the 2 provisos above. Since April I've hired people but I'm down $20K but not any better in the rankings. A few of the sites are: short-hairstyles.com was number 1 for short hairstyles and short haircuts for years then Penguin came and its dropped off for both. It had 10000 or so spammy message board links posted by someone as negative seo I have got some removed but google webmaster tools still reports them as there. There are tentative signs of recovery (maybe) but no traffic increase. 1001-hairstyles.com has been there or there abouts for 10 years for the keyword hairstyles and hair styles until April. A site ourlipsaresealed.skyblogs.be has 30000 links to it (there are only 40000 total) with the anchor text haarstijls which is dutch for hairstyles, I don't think its malicious just they set a template and do a new page every day and they also link in the same way to a competitor who wasn't affected. An seo firm have been working on this one for a few months, the traffic increased 50% a couple of weeks ago but bombed the day after to worse than before. Prom-hairstyles.org when the same way as above in April. The only back link oddity is a site polyvore.com links to it about 400 times (out of 1000 or so total) they are using our pictures to sell their prom dresses (with out permission) but mostly deep link. Most of the other sites went in a similar way but have no obvious backlink anomalies. Do I use the link disavowel tool? I am a bit wary of it because if you watch matt cutts video he keeps reiterating that the tool is for people who have used dodgy link practises in the past and want to do a clean up but that isn't me so am I owning up to something I haven't done by using it? Are the search results as strange in everybody's niche? In mine there is some real dross as well as loads of pinterest and other user generated stuff. Sorry to go on for so long and thanks for getting this far. Ian
White Hat / Black Hat SEO | | jwdl0 -
Huge diifference linking root domains in SEO MOZ and opensite explorer
Hi there, I have fairly large site that has never really been optimised. I think an old forum i hosted has either been spammed or my webmaster at the time used some black hat techniques to get me more root linking domains. I am a newbie and would really appreciate if someone could just quickly look at my donain and confirm that this is a problem and something i should fix before i start my SEO campaign. I am also worried this will negatively effect my domain authority. I dont really want to broadcast my domain so if anyoone would be so kind to confirm the problem so i cant start to research the answer. Thanks v much
White Hat / Black Hat SEO | | nimble0 -
Anybody have useful advice to fix a very bad link profile?
Hello fellow mozzers. I am interested in getting the communities opinion on how to fix an extremely bad link profile, or whether it would be easier to start over on a new domain. This is for an e-commerce site that sells wedding rings. Prior to coming to our agency, the client had been using a different service that was doing some serious black hat linkbuilding on a truly staggering scale. Of the roughly 53,000 links that show up in OSE, 16,500 of them have the anchor text "wedding rings", 1,300 "wedding ring sets", etc. For contrast, there are only two "visit website", and just one domain name anchor text. So it is about the farthest from natural you can get. Anyway, the site traffic was doing great until the end of February, when it took a massive hit and lost over half the day to day traffic volume, and steadily declined until April 24th (Penguin), when it took another huge hit and lost almost 70% of traffic from Google. Note that the traffic from Yahoo/Bing stayed the same. So the question is, is it worth trying to clean up this mess of a backlink profile or would it be smarter to start fresh with a new domain?
White Hat / Black Hat SEO | | CustomCreatives0 -
External links in a global footer
My company runs a real estate site (http://yochicago.com) that features editorial blog and video content. In our footer, we feature links to some of our client sites. That footer is global, i.e., on every page of the site, of which there are thousands. One of our clients has been hit by Google for unnatural links. While I am very aware of them using a network of junk sites (http://www.seomoz.org/q/can-our-white-hat-links-get-a-bad-rap-when-they-re-alongside-junk-links-busted-by-panda), could we be contributing to the problem? Our site has the most links into the troubled site.
White Hat / Black Hat SEO | | mikescotty0