Phrase Match
-
For paid advertising:
If I say this keyword is phrase match:
red cars
Will google or bing show the ad for keywords:
cars that are red
cars with redDo they include "Stop" words?
Thanks.
-
So basically you're asking if Google Adwords and/or MSN Adcenter ignore stop words for the purpose of match types? I've never heard that they do, so I believe that your ad would not show in the examples you gave.
-
If phrase match = "red cars"
Google will show your ad for phrases that contain the exact phrase "red cars".
So the search "Songs about red cars" would show your ads.
Your two examples: "cars that are red" and "cars with red" don't actually contain your exact phrase "red cars" so they should not be showing up. Your negative keywords should still apply to the phrase match.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
[buy red cat]
[red cat for sale] Am i bidding agains myself without negative kws?2 -
Would you launch a paid search campaign with 'Exact Match' only keywords
Hi Mozzers, I'm building a new campaign for a business start-up, and search volumes with the industry are HUGE! I want to target high commercial intent keywords, to maximise the number of conversions / sales from my paid search campaigns. Using the forecasting tool in Adwords, it looks like I can [exact match] these high commercial intent keywords and still get the click volume I'm aiming for. Would you, therefore, use this approach - where you only match at an exact level to control the quality of traffic coming through from the paid search campaigns? I plan to achieve relevance by having ad groups broken down into clear themes with around 10 - 15 exact match keywords per ad group. Let me know your thoughts... Thanks!
Paid Search Marketing | | Zoope1 -
Broad Match Modifier - Adwords Experts
Hi All, Looking for a little feedback from anyone running/managing ppc campaigns. I'm trying to decide if Broad Match Modifier search terms are actually helping. I see many instances where they have a low quality score, high cpc and low CTR. This leads to me think that these terms are actually bringing all my other ads down due to these negative signs. I have most search terms as "Phrase Match" and [Exact Match] so i'm not sure why i need the Broad Match + Modifier terms as well. Looking for some advice from the experts ... Do you guys agree with my assessment and what is your overall opinion on the usefulness of Broad Match Modifier terms. Thanks
Paid Search Marketing | | Prime850 -
Why doesn't exact match appear to be working for me in Google AdWords tool?
Hi guys, I recently read Rand's article here and tried out the exact match symbols on my keywords. However, these don't appear to be working for me as the results aren't showing up as they do in the above SEOmoz article (attached screenshot). What am I doing wrong? Google_AdWords__Keyword_Tool-20130511-115528.jpg.jpg?resizeSmall&width=832
Paid Search Marketing | | featherseo0 -
PPC Keyword Phrases and Options
Sorry in advance.... I've used search on the SEOMoz site and Google but not found an exact answer to my question. I am looking at starting PPC campaign - do I need all variations of these keywords or is google clever enough to work on dashes etc... I want the keyword phrase to come up with loads of different locations. Do I need to input them all separately like I have below? 1. Keyword Sample Phrase 2. Keyword-Sample Phrase 3. KeywordSample Phrase 4. Keyword Sample Phrases 5. Keyword Sample Phrase Location 6. Keyword-Sample Phrase Location 7. KeywordSample Phrase Location 8. Keyword Sample Phrases Location Thanks in advance....
Paid Search Marketing | | JohnW-UK0 -
Broad Match Modifier: Should I use the + on the first keyword?
I am playing with Adwords and want to use the broad match modifier, however I see some examples always using the + in front of every keyword and some with with it on just the secondary keyword or more e.g. personalised +towels
Paid Search Marketing | | Towelsrus
+personalised +towels Does this give different results? And which is best practice0 -
Can I pass keyword match type through the Adwords dest URL?
Hi guys, I'm currently using duplicates of the same keyword with different match types, and I'd like to pass the keyword match type through the query, the same way I can pass the keyword and creative. ie. http://my.site.com/?kw={keyword}&kwmt={matchtype}&aid={creative} As far as I can tell, Google allows you to pass the keyword, creative (ad id), network and a mobile flag. Microsoft allows you to pass the match type and and ad id, and I want to be able to do the same in my Adwords. Is this is possible, or is the only way to create different ad groups for each match type and pass a custom query? Cheers, Jez
Paid Search Marketing | | jez0000 -
Adwords and Analytics figures not matching up
We are currently running a A/B test on a landing page using only adwords to split the traffic. Looking at the figures in adwords has given us a higher number of conversions than the analytics is giving us in transactions. The conversion rate is also different. The only visitors this page is getting is from Adwords. Can someone please help us understand why this is? Cheers Al
Paid Search Marketing | | -Al-0