HTML5 Video - Rich Snippet Markup and Quality
-
Hi guys,
We're trying to get Rich Snippets for videos on our pages. I feel comfortable-ish with getting this set up, but I have a few questions. I was wondering whether anyone had any experience with this?
- Is there any additional markup to the <video>tag to get rich snippets</video>
- How do you handle multiple qualities - i.e. HD?
- Does the ogg and mp4 file need to be included?
Any help/links to articles would be really helpful.
Thanks!
-
Hey Tom,
This should be a relatively simple process for you.
Just ensure you aren't hiding the <video>tag behind a load of JavaScript and then reference the .mp4 version of the file in the <content_loc> element of your video sitemap, along side a thumbnail and other required metadata -http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472</content_loc></video>
However, in answer to your Q's, there are a couple of things you can do to make the rich snippets surefire
- You should also add the videoObject schema mark up (http://schema.org/VideoObject) before the <video>tag <div< span="">itemprop="video" itemscope itemtype="http://schema.org/VideoObject"></div<></video>
- If you're delivering both videos through the same player, i basically wouldn't worry about it and would just mark everything up to match the default (i assume) HD settings. Otherwise, i'd mark the two different versions as different schema.org videoObject's, using videoQuality and videoFrameSize to differentiate one as HD and one as SD. In your video sitemap, you should then include both videos under the same URL.
- Google claim they don't currently crawl Theora files. While this will certainly change going forward, i would for now just include the MP4 file in the video sitemap. What you include in the actual HTML probably wont matter, but safest bet will be to have the MP4 referenced.
Hope that's useful!
Phil
-
there is a video site map that is generated by each of the 2 services not links below. When you make a video.
The ability for the video to display in higher resolution or HD or just regular low-resolution is determined by the quality of the video you upload. So shoot in high definition Google prefers it. I believe most are questions can easily be answered by going to the sites below however you do have to include the generated site map in the actual robot txt on your website. It will give you 56 times more power than a link not associated with the video. I believe Oculu has some fantastic prices and great SEO I use wistia personally however you only get the 1st 3 videos for free and then a little bit more expensive it gets or a lot more than oculu which most of my clients end up using because it looks good and does everything needed.
http://www.reelseo.com/video/video-platforms/
I hope have been of help let me know of but if you need any more.
Sincerely,
Thomas von Zickell
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Embed video. YouTube or Vimeo ? Whats best for the pagespeed ?
Hello, We want to add video to our website.
Image & Video Optimization | | WayneRooney
We are not sure if to embed it from YouTube or Vimeo. Do you guys know whats best that will not hurt the pagespeed of the site ? Thank you0 -
Rich Snippets
I have a vacation rental company and was looking at implementing rich snippets. You can view the property I would do it for at www.waikoloavacationrentals.com/kolea-rentals What method would you recommend we using? It seems like it would be ideal to either 1) have our logo show up next to the result or 2) have a link for 2 bedroom villas, 3 bedroom villas, and homes below the result. Let me know what you think would be best and the best way to implement this. Thanks,
Image & Video Optimization | | RobDalton0 -
Who is doing ecommerce video right?
I'd like to see if I can get some channels of ecommerce companies that are doing great videos about their product and service. I found this one from 2012 mozcon: http://www.youtube.com/user/mybinding/videos?view=0&sort=p&flow=grid Can we get some examples of ecommerce companies that are doing video right?
Image & Video Optimization | | tylerfraser0 -
Video SEO - Why are my videos not being indexed?
Hello All, I work on a site that has a lot of videos. The trouble is none of them are ranking. Here is an example of a page with a video on. If you click the play button you will see But none of these videos are being indexed, as you can see here. Is it because these videos are just mp4 files, rather than being embedded players (like SEOmoz use for instance)? Would embedding videos through Viddler / Wistia / Youtube etc help? Or is there some other issue at work here? Any help on this would be greatly appreciated. Thanks, Rich
Image & Video Optimization | | JBGlobalSEO0 -
Embedded Video Sharing Count As Links?
I am considering using Wistia as a video platform to host video content I don't want listed on YouTube. One of the features they have (I bet they all do) is to allow other webmasters to embed the video on their site as well. If a webmaster embed's one of my Wistia videos on their site, do I get link juice? ...or is this only helpful to help spread branding?
Image & Video Optimization | | TheDude0 -
Self Hosting Videos in Wordpress
Hi, I'm trying to figure out the best way to host my own videos on my website in addition to uploading them to YouTube. My site is Wordpress-based, and I use Pages for the main landing pages, Posts to create the different products I offer. Is there a good way to upload my videos of each product into those Posts for SEO purposes? Maybe there's a specific plugin that I should be using? Thanks in advance, Shawn
Image & Video Optimization | | darkgreenguy0 -
What is inside the SEO Training Videos?
Hi, I have read the book "art of seo", now I found that there is a SEO training videos " Ultimate Advanced SEO Bundle: Tips, Tricks & Tactics Volumes 1 & 2 URL: http://www.seomoz.org/store/4 What is the content inside? is it worth to buy even if I already read the book "art of seo"? please advise. Thanks -David
Image & Video Optimization | | David6800 -
Video Sitemaps
Hi, we are having some issues on our video site so I don't think we will be able to host them for a while, I think we will be uploading them to YouTube, so is there a tool/software that can help me make video sitemaps for my videos in YouTube? Thank you all!!! PS. I think I saw Rand or Danny a while ago in a video taking about a great tool for YouTube sitemaps, but I just can find it.
Image & Video Optimization | | andresgmontero1